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Werner Becher
Chief Executive Officer, Kambi Group

Werner Becher, CEO, Kambi

🎥 Mar 26, 2025 📺 GGB Podcasts ⏱ 14m
When Kristian Nylén decided to step down from sports betting provider Kambi, the company conducted an exhaustive search for ...
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About Werner Becher

Werner Becher, CEO of Kambi, stated that the company had a "fantastic" second quarter, citing a 13% increase in revenue and a doubling of EBITDA year-on-year. He attributed the strong performance to the World Cup, during which Kambi processed over €1 billion in turnover and more than 100 million bets on its turnkey sportsbook product. Becher noted that the company operated the World Cup on an 18% margin, which he described as "incredibly high" and an "outstanding performance." As a result, Kambi raised its full-year EBITDA guidance from €20-25 million to €23-27 million. Becher also addressed the impact of prediction markets on the sports betting industry. He said that Kambi, which is "100% fully focused on regulated markets," has seen "zero impact" from prediction markets in the US so far, though he acknowledged that these competitors are making customer acquisition more expensive in some states. Additionally, Becher discussed Kambi's new "odds feed plus" service, which targets the 70% of the regulated sports betting market currently served by in-house sportsbooks, noting that while this revenue stream is smaller per operator, it opens up a larger addressable market.

Source: AI-verified profile updated from Werner Becher's recent appearances. Browse all interviews →

Transcript (38 segments)
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Roger Gross0:00
Welcome to the Global Gaming Business Podcast, the industry's first and longest running podcast now in our 20th year. I'm Roger Gross, the publisher emeritus of GGB, and today we sit down with Werner Becher, the CEO of Kambi. When Christian Nin decided to step down from sports betting provider Kambi, the company conducted an exhaustive search for his successor and came up with former Sportradar CEO Werner Becher. With senior executive experience within the sports betting industry both in B2B and B2C companies, Becher is charged with leading Kambi into the next phase of its growth. Becher played a pivotal role in the successful NASDAQ IPO of Sportradar in September 2021. He talks about how Kambi brings value to its clients and why Kambi can speed the success of any online sports betting operator. He spoke with me at the ICE conference and trade show in Barcelona in January.
So Werner, thanks for joining us. Been a big fan of Kambi for a lot of years and we're glad to be able to sit down with you.
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Werner Becher0:58
Thank you for having me.
R
Roger Gross1:00
Absolutely. So you've been in charge for like 6 months so it's pretty recent. What has changed in that time?
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Werner Becher1:06
So first of all, I think Christian in the 40 years before did a great job. We are the global leading sportsbook supplier, premium sportsbook is for sure the best product out there. My focus in the last six months was a lot on our modernization strategy. I think we're well known in this industry as providing the best sportsbook, but Christian set the strategy and I'm executing on that. We also provide now an odds feed, we provide a managed trading service, we offer a bet builder, all these products as standalone products. That's after 14 years of only supplying customers with a turnkey solution. That's a change for the company. And the second area of focus for us at the moment is fully on AI. We started to invest already three years ago. We are an AI-first company and this year is the year of execution for us. So we're rolling out our AI pricing and trading service now, which is a big step for the company. We are very happy about the first results we see. It will really change the whole industry.
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Roger Gross2:10
Right. That's got to make a huge impact on your business, AI, if you get it right. Of course, right?
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Werner Becher2:16
Yes. Many areas because first of all, we still have 320 traders at Kambi. So that's a big headcount. That's also a big cost in our P&L. Looking forward, we think we can work with a team size of about 50 supervisors only. So this is a big cost reduction for the company. The best traders we have today, they will stay with us going forward. So that's on the cost side. The more important thing I think is on the revenue side because the margin is so much better. The product and the odds are so much sharper and in real time. So it's getting nearly impossible for sharp punters to take away money from our customers anymore. So we will have more revenues with less costs. And as a public listed company, that's definitely no bad news for investors. That's always the goal, right?
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Roger Gross3:05
Yeah, absolutely. So your platform has always been very stable, very flexible. But there's still companies out there that insist on building their own platform, having their own proprietary technology, and most times it doesn't work. Why doesn't it work anyway? Why is it a much better idea to partner with Kambi?
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Werner Becher3:26
Yeah, I think walking around here at ICE, you can see that every few months, if there is a new conference, more and more new sportsbooks are here with big booths. And I've never heard from these companies before, but it looks like they're all making good business. And I think the reason they're making good business is because of black markets. Kambi was always very focused on regulated markets. We see none of them as our competitor because we see none of them in tenders in pitches. But it looks like with all these very tough regulations, especially in Europe at the moment, but also in Asia, that the big black market is growing and growing, which means there are a lot of opportunities for these companies out there. We are very focused on regulated markets. So regulation is always in our favor. For example, Brazil now. We launched on day one in Brazil with several customers there. Looking to the US with taxes and hopefully to regulate also soon. There are a lot of opportunities for us. But again, there is a big black market and I think a lot of regulators, especially in Europe, do not understand that this is not good for their customers because there's no social responsibility, no responsible gaming, no taxes, nothing, no KYC. Absolutely. It's a difficult market. And when these companies want to get into regulated markets, that should be a black mark against them. Absolutely. So we are licensed in more than 60 jurisdictions, which is a big burden for a company. Our regulatory compliance team today is about 17 employees. It comes with a lot of cost to be compliant in all the jurisdictions all the time. These guys change the regulations and policy every few months. So it comes with a lot of costs and I think only companies of our size and scale really can be compliant and active in so many countries.
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Roger Gross5:11
Sure. Sure. Let's talk about Brazil, that exciting launch a few weeks ago. Seems to have gone very well. What's your opinion on how it's gone so far?
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Werner Becher5:19
Yeah, I think it's definitely a big gray market. It's very tough for two reasons. First of all, it's an ultra competitive market. All the big guys are in there, 75 and more to come. Some are still in wait position but will enter the market soon. So highly competitive. But on the other side, also the very complex KYC process there including face recognition makes it very difficult, made it very difficult in the first few weeks. It's getting better now to really convert the customers from the customer base they had in the gray market before into regulated customers. So we hear feedback from not only our customers but from the whole industry that it was a tough start and it will take some time because customers are jumping around now and try to find operators where they don't have to go through this process. And it takes some time to figure out because there's a lot of blocking in Brazil that more or less there is no other chance now. So it takes some time. A lot of football bets down there, I imagine. Yes. And I heard from a customer yesterday that in the Google search rankings on top at the moment are unregulated casino, unregulated betting because customers are looking for alternatives, do not go through this process. Exactly.
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Roger Gross6:36
So you've been involved in the US for about 8 years now and again you're one of the leaders in the market. How do you handle the transition from sports betting to iGaming?
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Werner Becher6:44
So we are a sportsbook-only company, but of course for all our customers it would be so nice if more countries regulate also iGaming because for all the betting operators, iGaming in Europe is about 60% of the revenue normally coming from gaming and only 40 or 30 even less for betting. So their business model would be much better if gaming would be allowed. I think everyone's a little bit disappointed because we all expected to see more traction, more speed. There are a lot of rumors now out there that Mr. Trump probably could change some things. There are even rumors out there that he's interested to start the process about at least thinking about a federal regulation. But these are all rumors, right? You never know. But there's some optimism now definitely in the market.
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Roger Gross7:31
Well, you know, I can't understand when people look at like I'm from New Jersey, so you know, we legalized gaming first week and we took the first bet in New Jersey, right? Yes. And the revenues have gone up. They're still hitting record revenue. Same thing with Michigan. They legalized both at the same time. I mean, why can't other states learn these lessons? They're all making good money. I think it's the same thing we see in Europe with these big black markets. Regulators sometimes do not understand that if they don't regulate iGaming, it's still there. It's only unregulated. They don't get taxes, they're not able to control responsible gaming, and they can't execute all their policies. That's the only thing that happens if you don't regulate. It's still there. No question.
So at one point you also operated retail in the US. Do you still do that?
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Werner Becher8:18
Yes. I think we operate about more than 30% of the whole retail business in the US is run on our platform.
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Roger Gross8:20
Okay. Great. Great. So when you get an operator in the US or another legal state, they basically set their policies in terms of how much you can bet on, the minimums and maximums, that kind of thing. So you just do whatever their policies are.
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Werner Becher8:20
Yes. So we work with commercials where there is a lot of tribal operators in the US. And especially the tribal operators, they have sometimes very clear policies about stake limits and things like that. But of course we always have recommendations for our customers because for all these mainly casino-focused companies, sports betting is often a very new area where we are happy to advise and consult them and provide our experiences from a lot of other markets in the US but also outside the US.
R
Roger Gross9:19
One of your newer customers I believe is Rush Street, or is that an older customer?
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Werner Becher9:22
Yeah, they're very happy with it and I know Richard Schwartz pretty well and he's very happy with what's happening there.
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Roger Gross9:30
What are some of the other companies you work with in the US?
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Werner Becher9:34
Yes. So first of all, I think Richard Schwartz is one of the best CFOs I've ever worked with. He's very strategic, a very smart guy. We're very happy to have Rush Street as a customer. We also work with Bally's in the US. We work with Parks Casinos. We worked with Churchill Downs in casinos in the US. And we recently signed a few weeks ago with Hard Rock.
R
Roger Gross9:58
Great. And Bally's was one of those who tried to build their own platform and decided to come to you after that. So that's great. So you've added recently some new officers in your company, new people, chief commercial officer. So are you building your own team here that you think is going to take you to the next level?
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Werner Becher10:18
I think it's quite fair if a new incoming CEO is in charge that he also executes some changes in the management team. That what I did. In general, I'm very happy with the team Christian handed over to me. So we have a very experienced senior management team. Yes, I did some changes but the changes are not complete.
R
Roger Gross10:38
And as you mentioned, you're focusing on the traders because of AI, so you're not downsizing. I would say you're right-sizing.
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Werner Becher10:47
Yes. Right-sizing. It's simply because it's 2025. It's too late to simply use AI as a password. We have to execute now. We roll it out. I think it's only Sportradar and us. Only the two of us really started a few years ago already to invest in. And for us in the next few months, it will really pay off a lot.
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Roger Gross11:08
Okay. Great. Also, you just got a license in Nevada, correct?
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Werner Becher11:13
No, we don't have the license yet. The Nevada Gaming Board paved us in a way. So we still have in two weeks from now with the Gaming Commission the final hearing there, but it looks good that we will.
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Roger Gross11:26
Yeah, well that's good to have you in Nevada. You know, I live in Nevada half the year and it's frustrating sometimes. You don't see the good companies that operate all over the rest of the country and Nevada is supposed to be the gold standard. So I'm glad you got...
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Werner Becher11:40
Yeah, I think it's the gold standard definitely from a license perspective. If you look at the sportsbooks which you have in Nevada, probably they're not all on the top level.
R
Roger Gross11:48
Right. So you've been doing a share buyback for at least a year now. So that must mean you have a lot of confidence in your company.
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Werner Becher11:57
Yes, we have a lot of confidence in our company, but our share price is on a very low level at the moment. I think it was absolutely the right decision to go for a share buyback program. If our share price goes up again, which it will, I think, then of course share buyback probably is not the best option, but getting active more on M&A to use our share price also to pay for or to do dividends probably is then the better way. But for now, it's I think for investors the best thing we can do.
R
Roger Gross12:24
Okay, great. All right, just one more question. Where do you see Kambi going in the next 5 years?
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Werner Becher12:29
Yeah, I see Kambi going definitely in a direction that with our AI capabilities we will be in such a good position because of margin, because of user experience that we will get even more dominant in the turnkey sector, but we will leverage also our odds now for other customers who have an in-house sportsbook. And our odds are not static odds like you can get from the Sportradars and the others. Our odds are traded on a $17 billion dollar liquidity we have. So we use all our trading and liquidity we have with our AI machine now to constantly sharpen these odds. So life delays, uptime will be nearly 100% because AI can react within milliseconds. So we see a completely different level now with our product and this will be a benefit for our customers because they will take the money from...
R
Roger Gross13:25
Absolutely. Werner, thanks for joining us. I really appreciate you coming by. I know you've got a lot of meetings today, so it meant a lot for you to come by and visit with us today. So thank you.
W
Werner Becher13:34
Thanks so much. Always a pleasure to talk to you. Hope you can follow up with us next year.
R
Roger Gross13:38
Yeah, hopefully. Thank you so much. Thank you.
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Narrator13:44
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