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Veejay Nakra
President - Farm Equipment Business, Mahindra & Mahindra Limited

Why M&M Is Still Bullish On Tractor Demand Even As El Nino Threat Looms | Veejay Nakra | ET Now

📅 Jun 01, 2026 ET Now 12 MIN 1919 VIEWS 21 SEGMENTS · 2 SPEAKERS
Indian markets turned weak on Monday with Nifty Bank slipping sharply and FMCG stocks under pressure, but the auto sector remained in focus after fresh May auto sales data. Mahindra & Mahindra’s Veejay Nakra breaks down the strong 23% growth in domestic tractor sales, rural demand trends, El Nino risks, export market challenges, and the company’s FY27 outlook. From tractor demand and farmer sentiment to export slowdown in the US and Turkey, this interview gives deep insight into the rural economy and the future of India’s auto sector. Watch the full discussion for key market trends, auto sale...

What Veejay Nakra said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Veejay Nakra, President of Mahindra & Mahindra's Farm Equipment Business, defended the company's medium single-digit industry growth guidance for the full year despite May's 23% tractor sales surge, attributing the strength to a low base and one-off benefits like GST changes and strong Rabi harvest cash flows. He acknowledged El Niño as a headwind but cited historical data (16 El Niño years in 50, only 11 impacted tractors) and government measures (₹40,000 crore fertilizer subsidy, MSP on 14 Kharif crops) as mitigating factors. He noted 40% of industry sales occur by July, with demand holding. On exports, he said US and Turkey are weak (US down 6.5% last year, Turkey down 40%), while Brazil is stronger, and M&M is gaining share. He confirmed a ₹10,000 (1.7%) price increase in April and said margins would remain range-bound.

Key takeaways

  1. M&M maintains medium single-digit industry growth guidance for FY27 despite May's 23% surge, citing low base and one-off benefits.
  2. El Niño impact is uncertain; only 11 of 16 El Niño years in 50 affected tractor industry, and government measures may mitigate.
  3. 40% of industry tractor sales occur by July, with demand holding until then.
  4. US tractor market declined 6.5% last year; Turkey down 40%, while Brazil is stronger and M&M is gaining share.
  5. M&M took a ₹10,000 (1.7%) price increase in April to offset commodity costs.

Numbers and commitments

FigureWhat it refers toTypeAt
23% May tractor sales growth year-on-year metric 1:43
40,000 crores plus Government fertilizer subsidy to contain input costs other 4:21
14 Kharif crops with early MSP announcement other 4:21
40% Share of industry tractor sales by July metric 5:30
40% Turkey tractor industry reduction metric 6:28
10,000 rupees Price increase taken in April price 9:53
1.7% Price increase as percentage price 9:53

Chapters

  1. 0:00May sales and full-year guidance
  2. 3:26El Niño risk and government measures
  3. 5:58Export market outlook
  4. 8:14Demand sentiment and timing
  5. 9:53Margins and pricing

Questions asked in this interview

6
  1. 1:18Is it time to revise your guidance upward?
  2. 3:07How much of this momentum is seasonal and how sustainable is it as we head into Kharif season?
  3. 5:58When do you expect them to recover and what kind of outlook do you have when it comes to export market?
  4. 7:59Are they buying or is there a wait and watch mode when it comes to demand environment?
  5. 9:12But, what will your growth outlook be for the upcoming year in terms of top line growth and volume growth that you're penciling in?
  6. 9:34If industry growth slows to say 5% or sub 5% mark, where will margins settle?
Host 0:07 ↗
Welcome back. You're still tuning into Market Fatafat right here on ET Now and understanding how it's to be a soft Monday for Indian equity markets. Nifty is now sitting with a cut of about three-tenths of a percent as we speak and we've given up all of those morning gains. Nifty Bank, that index in fact is down more than one, nearly 1% in trade today.
In terms of individual sectors on the losing side, we have a couple of FMCG stocks which are under pressure today. We have something like Dabur, that stock is down 3 and a half percent. Colgate, Tata Consumer Products, HUL, all of them have been declining in trade today. But let's put the spotlight on the auto sector. Nifty Auto index is also sitting with a cut of 1%.
It's the first day of the month, which means we have auto sales data which have already started trickling in. And so far, Hyundai, that company has missed street expectations. But on the flip side from the passenger vehicle segment, we have Tata Motors PV, M&M, all of them have reported strong growth. In fact, M&M Auto has reported growth of about 18% on a year-on-year basis. Maruti has reported a strong growth of about 35% on a year-on-year basis in the month of April.
But let's delve deeper into this. We now have Vijay Nakra, President Farm Equipment Business, Mahindra & Mahindra, who's now joining us. Mr. Nakra, afternoon. Thank you so much for joining us today. And first up, let's talk about the domestic tractor sales because that has risen by about 23% in the month of May while you had guided for 5% industry growth. Is it time to revise your guidance upward?
Veejay Nakra 1:43 ↗
Medium single digit industry growth that we had put out earlier was for the full year. Whereas the 23% growth is for the month of May. Think we are aware that there are certain headwinds on the horizon, as well as the second half of last year had a very, very strong performance with over a 30% growth. So, I think we still hold on to our view that for the year the average growth would be medium single digit.
But quarter one for the year will be a very strong performance. And we had said that even earlier that quarter one comes from a low base effect of last year. A lot of the headwinds that we see coming in into this year have still not played out. A lot of benefit of the structural change in GST has flowed into the first quarter of this financial year. So, I think there are a lot of positives that have played out in the first quarter of the year, including very strong cash flow in the hands of farmers because of the Rabi harvest, strong summer crop which is 3% up over last year. Reservoir levels are strong. So, quarter one was expected to be a very strong performance.
Host 3:07 ↗
There's also talk about Rabi harvesting which drove the growth for the month of May, but El Niño risk kicks in for the period August to September. That's the second and third quarter. How much of this momentum is seasonal and how sustainable is it as we head into Kharif season?
Veejay Nakra 3:26 ↗
I think we'll have to wait and see what happens or what is the effect of El Niño. I just wanted to share some data points with you. That, you know, if you look at the last almost 50 years, we've had 16 El Niño years. And out of that there were only 11 where we had seen an impact of El Niño on the tractor industry. So, I think there are multiple other variables that play out which determine the impact of El Niño. So, I think we need to wait and watch. You know, it includes what is the rainfall distribution, what is the timing, which are the affected areas of El Niño, how does the Indian Ocean Dipole play out. So, I think some of these factors are yet to be seen the impact of what happens.
Also, I think the government has sort of preempted the impact of El Niño and they've taken significant measures. For example, the 40,000 crores plus of subsidy to contain the input cost of inflation for farmers on fertilizers through the subsidy, the availability of seeds to address weather change patterns, crop diversification, early announcement of MSP on 14 Kharif crops so that the farmers align on sowing those as crops, especially given that these crops have been chosen keeping the weather pattern in mind. So, I think we have to see the effect of all of this to play out before we can really sort of determine that El Niño's impact is going to be severe for the year. But we do keep that in mind that yes, El Niño is a kind of a headwind that the industry will face.
And hence, we are saying that quarter one will be very, very strong, which is where in any case 40% of the industry sale happens. Till July, rather. Till July, about 40% of industry sale happens. And then the El Niño impact is going to start coming in in the second half and we will need to see how that plays out especially given that a lot of measures have been taken to sort of contain the impact of El Niño.
Host 5:58 ↗
Understood. So, that's as far as the forecast for the upcoming monsoon season is concerned and what kind of impact is it likely to have on your operations. But let's also talk about exports then, and that saw a growth of just about 7% in the month of May. You are present in three international markets, US, Brazil and Turkey, which are still seeing some bit of slowdown. When do you expect them to recover and what kind of outlook do you have when it comes to export market?
Veejay Nakra 6:28 ↗
So, firstly out of the three, it's more the US and Turkey which have seen significant impact. I think the US market on a full year financial basis last year had a decline of about 6 and a half percent. Our understanding, well, April was and our understanding May is also a little slow. Turkey has seen far more significant impact to the tune of 40% reduction in the industry and that still continues in this year. Brazil on the other hand has not been as impacted as compared to these two markets. We continue to do well and gain share compared to the previous year in these markets. So, I think we're going to have to see how the year plays out.
I think we've got significantly higher confidence in terms of the overall industry in Brazil will probably play out stronger, but we yet need to see US and Turkey specifically. But as I mentioned, we are gaining share there even in a situation where the market has de-grown and we clearly have our actions in place on what we intend to do to consolidate our positions in these markets in FY27.

7 more exchanges in this transcript

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Cite this transcript

APA, MLA, BibTeX
APA

Nakra, V. (2026, June 1). Why M&M Is Still Bullish On Tractor Demand Even As El Nino Threat Looms | Veejay Nakra | ET Now [Interview transcript]. ET Now. CEOInterviews.AI. https://ceointerviews.ai/interview/1156329/

MLA

Veejay Nakra. "Why M&M Is Still Bullish On Tractor Demand Even As El Nino Threat Looms | Veejay Nakra | ET Now." ET Now, 1 Jun. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1156329/.

BibTeX
@misc{nakra2026_1156329,
  author       = {Veejay Nakra},
  title        = {Why M\&M Is Still Bullish On Tractor Demand Even As El Nino Threat Looms | Veejay Nakra | ET Now},
  howpublished = {Interview transcript, ET Now. CEOInterviews.AI},
  year         = {2026},
  month        = {jun},
  url          = {https://ceointerviews.ai/interview/1156329/},
  note         = {Speaker-attributed transcript with timestamps}
}