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Rajesh Jejurikar

Executive Director & CEO, Auto & Farm Sectors, Mahindra & Mahindra Limited

Search every verified Rajesh Jejurikar interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Rajesh Jejurikar, Executive Director and CEO of Mahindra & Mahindra's Auto and Farm sectors, discussed the company's performance and strategy in several media appearances over the past two months. On the first anniversary of India's GST 2.0 reforms, he credited the tax rationalization with driving growth in the company's key segments, reporting 17% growth in SUVs, 20% in LCVs, and 20% in tractors since the changes. He noted that the company had taken cumulative price increases of 6-7% between January and July 2026 to offset rising raw material costs, and said further increases were possible if commodity prices did not soften. Jejurikar also reiterated the company's view that electric vehicles are the future technology for India, citing energy security concerns, and stated that the company does not believe hybrid technology requires incentivization. In other interviews, Jejurikar discussed Mahindra's brand transformation and EV strategy. He said the company has sold approximately 75,000 electric vehicles in the 16-17 months since launching them, with most EV customers coming from luxury brands. He described the company's approach to product development as balancing rationality with design that "comes from the heart," citing the Scorpio and XUV500 as examples. Jejurikar also spoke about supply chain lessons learned, noting that the company now has visibility into its tier-2 and tier-3 suppliers after previously lacking awareness of where semiconductors originated. He acknowledged that Tata Motors makes mass-market vehicles better than Mahindra, while stating his company's strength lies in creating aspirational value and desirability.

Recent appearances

Verified interview transcripts

Notable quotes

“Our our view on this rema has been very consistent. We believe that EV is the future technology. Uh that's the direction the country should move towards. Uh and that gets further reinforced with the current situation that we are seeing with West Asia where you know the energy security of the country is under severe pressure. So you know creating a strong viable substitute for fossil fuels uh is uh the right direction”

“Uh Reema, high pleasure to be here on this uh what you may call the first year anniversary of the GST cut. uh it has been a landmark decision as we said last year itself uh because uh it did get the economy into momentum and some of the categories that we play in especially LCVs and tractors uh definitely got into a very high momentum post the GST uh cut a few numbers uh you know if you were to compare the preg perio”

“I think we are good at innovating and creating aspirational value and desirability. I think they make mass mass market vehicles really good better than us. They they they know how to do that well and uh you know we admire them for their ability to do that.”

“We've sold now about 75,000 electric vehicles in the last 16 17 months since we launched. They're all at price points X showroom starting about 22 lakhs going up to 30 lakhs. This was unconceivable that we would be able to sell 12 to 13% of our portfolio in electric at price points as high as this. We do sell the 7XO as well at 20 you know some 70% of the portfolio is 20 lakhs plus but they're not as new to the Mahin”

“The one thing we learned out of co is just managing tier one suppliers is not good enough. We never realized six years back where our semiconductors were coming from because we didn't buy them directly. Our suppliers were buying semiconductors as a tier two or three and we had no visibility. Today we've now built visibility on all our tier 2s and tier three.”

“We have taken price increase. So, if I was to just take the SUV portfolio as an example, in Jan, we took a percent, then April, we have taken about 1.3%, and then we've taken 2.7% just now in July. So, we have been taking price increases.”

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