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Rafał Brzoska
Founder & CEO, InPost

#16 Fireside Chat, Rafał Brzoska x Piotr Czupryński

📅 Jul 24, 2026 Rafał Brzoska Foundation 10 MIN 47 SEGMENTS · 2 SPEAKERS
Czy przedsiębiorczości można nauczyć się w wieku kilkunastu lat? Jak zdobyć pierwszych klientów, kiedy ma się zaledwie 17 lat?

What Rafał Brzoska said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Rafał Brzoska interviewed 17-year-old Piotr Czupryński, founder of Repto.pl, a bootstrapped business helping private medical clinics collect NPS scores and patient feedback to generate authentic Google reviews. Czupryński, who started his first business at 14 in the beauty industry, acquired most medical clients through cold calling after LinkedIn outreach proved unscalable. He employs one friend for cold calls and demo bookings. He advises young entrepreneurs to validate ideas by selling first and building later, and to start imperfectly rather than wait for the perfect idea. He started with zero capital, using a bicycle to visit salons. Asked about the future, he said he will keep building businesses, though he cannot predict the industry. Brzoska advised that innovation is essential, citing Nokia, Siemens, and Ericsson as examples of leaders who missed the next wave, and said he constantly introduces new ideas, with one or two out of ten becoming growth engines in three to four years.

Key takeaways

  1. Czupryński started his first business at 14 with zero capital, using a bicycle to visit beauty salons.
  2. He acquired most medical clients for Repto.pl through cold calling, not LinkedIn.
  3. Brzoska said out of ten new ideas, one or two become growth engines in three to four years.

Numbers and commitments

FigureWhat it refers toTypeAt
17 age of Piotr Czupryński metric 0:27
14 age when Czupryński started his first business metric 0:27

Chapters

  1. 0:00Introduction of Piotr Czupryński
  2. 1:10Motivation and inspiration
  3. 2:40Repto.pl and AI impact
  4. 3:54Acquiring medical clients
  5. 5:45Team and classmates
  6. 7:32Advice for young entrepreneurs

Questions asked in this interview

2
  1. 13:27How do you distinguish between a distraction and a genuine growth opportunity?
  2. 16:48So it's essential to set aside resources for experimentation and testing new ideas?
Rafał Brzoska 0:02 ↗
Rafał Brzoska Foundation. Hello everyone and welcome to another episode of Fireside Chat with Rafał Brzoska Foundation Scholars. Today's guest is Piotrek Czupryński. Piotrek, tell us a little about yourself. Just a few sentences. What do you do? What's your passion? How old are you? Then I'll jump straight into the questions.
Piotr Czupryński 0:27 ↗
Sounds good. Hi everyone! My name is Piotr Czupryński, I'm 17 years old. I'm currently building my second SaaS business, Repto.pl. I've been involved in business since I was 14, and programming since I was 12. I'm also in my second year of technical high school.
Rafał Brzoska 0:47 ↗
So—17 years old, already running his second business, and you started at 14. Is it actually legal to run a business in Poland at 14?
Piotr Czupryński 0:55 ↗
Yes, it is. Absolutely.
Rafał Brzoska 1:01 ↗
Great. So tell us briefly—why business?
Piotr Czupryński 1:10 ↗
Honestly, it all started with the whole self-improvement movement. I really valued independence—especially financial independence—and the sense of having control over my own life. I simply don't want to spend my entire career working a typical 9-to-5 corporate job. Having the ability to influence the outcome myself is what motivates me the most.
Rafał Brzoska 1:40 ↗
Who inspired you the most? Your parents? Do they run a business?
Piotr Czupryński 1:47 ↗
No, they don't.
Rafał Brzoska 1:52 ↗
So who was it?
Piotr Czupryński 1:55 ↗
At the beginning—definitely Elon Musk. His political views may be more controversial these days, but when it comes to work ethic and commitment, he was probably my first major inspiration.
Rafał Brzoska 2:11 ↗
Do you sleep under your desk too?
Piotr Czupryński 2:14 ↗
No... not really.
Rafał Brzoska 2:20 ↗
So work-life balance is important after all. You didn't actually say that, but fair enough. Tell me, what exactly does Repto do—your current company?
Piotr Czupryński 2:40 ↗
I'd actually describe it more as a bootstrapped business than a startup. The original idea has evolved, but today we help healthcare providers collect NPS scores and patient feedback. The goal is to help them generate more authentic Google reviews from real patients. We mainly work with private medical clinics, which is a great market, because our solution creates real value for patients too—their problems can actually be identified and solved.
Rafał Brzoska 3:20 ↗
How do you see AI affecting your business? Traditional search engines are becoming less important, so do Google reviews matter less as well?
Piotr Czupryński 3:30 ↗
Actually, not necessarily. What's interesting is that ChatGPT and other AI assistants often rely on social proof—Reddit, Google Maps, and, to a lesser extent, platforms like ZnanyLekarz. In many cases, these sources are even more valuable than SEO-driven blog articles. That's what my research shows.
Rafał Brzoska 3:54 ↗
Alright. Tell me, how do you land contracts with medical clinics when you're only 17? Did anyone ever ask, 'So... where's your dad?'
Piotr Czupryński 4:10 ↗
For some context, I actually started in the beauty industry. I already had a few clients there, so I knew the model worked more or less. Then I wanted to move into healthcare. My first two clients came through LinkedIn. I researched them thoroughly, identified the exact problem they were facing, because they had written about it. But that approach wasn't scalable, since there aren't many companies publicly talking about their problems. So later I switched to something less conventional—cold calling. That's how I've acquired most of my medical clients. It wasn't easy, because my background is technical, not sales. But those conversations...
Rafał Brzoska 5:17 ↗
...they taught you, I assume.
Piotr Czupryński 5:21 ↗
Exactly. Talking directly to customers helped me understand what really matters to them, what doesn't, and which type of customer is actually the right fit. It definitely wasn't easy, but it was incredibly valuable and effective.
Rafał Brzoska 5:45 ↗
Do you already employ people, or are you still a one-man business?
Piotr Czupryński 5:51 ↗
I do have someone helping me—a friend who handles cold calls and demo bookings. But I don't have a full team yet.
Rafał Brzoska 6:03 ↗
Alright. Tell us—how do your classmates react? You're still in school, while they're out partying, and you're running a business.

24 more exchanges in this transcript

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Cite this transcript

APA, MLA, BibTeX
APA

Brzoska, R. (2026, July 24). #16 Fireside Chat, Rafał Brzoska x Piotr Czupryński [Interview transcript]. Rafał Brzoska Foundation. CEOInterviews.AI. https://ceointerviews.ai/interview/1173517/

MLA

Rafał Brzoska. "#16 Fireside Chat, Rafał Brzoska x Piotr Czupryński." Rafał Brzoska Foundation, 24 Jul. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1173517/.

BibTeX
@misc{brzoska2026_1173517,
  author       = {Rafał Brzoska},
  title        = {#16 Fireside Chat, Rafał Brzoska x Piotr Czupryński},
  howpublished = {Interview transcript, Rafał Brzoska Foundation. CEOInterviews.AI},
  year         = {2026},
  month        = {jul},
  url          = {https://ceointerviews.ai/interview/1173517/},
  note         = {Speaker-attributed transcript with timestamps}
}