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Matthew Prince
Co-Founder, Co-Chairman & CEO, Cloudflare

Mathew Prince talks Vail Resorts, Park City

📅 Sep 02, 2026 KPCW 9 MIN 443 VIEWS 11 SEGMENTS · 2 SPEAKERS
Cloudflare CEO Matthew Prince joined KPCW's Mountain Money podcast. During his interview, he made comments about both Vail Resorts and the area of Park City, Utah. Find the rest of the episode on KPCW's YouTube channel! #financepodcast #ski #vail #parkcity

What Matthew Prince said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Matthew Prince, CEO of Cloudflare and a Park City native, expressed deep discouragement about the town's future, citing a 25% decline in tax revenue, shuttering Main Street merchants, and excessive bureaucracy that paralyzes development. He criticized the city's creative accounting and the preservation of a past he says never existed. Prince proposed closing Main Street to vehicles, adding a trolley, moving City Hall to the 5-acre site, building a gondola to Alta, and relaxing regulations to allow combining small homes. He also discussed Vail Resorts, accusing management of being in defense mode, avoiding engagement, and failing to invest due to debt and dividend commitments. Prince revealed he has financing lined up to buy Vail's Park City operations, plans to invest $500 million in infrastructure, and advocates for local ownership, citing Alterra and the Holding family as models.

Key takeaways

  1. Prince has financing lined up to buy Vail's Park City operations and invest $500 million in lift and mountain infrastructure.
  2. Park City's tax revenue has decreased by 25%, and Prince blames bureaucracy and preservationism for paralyzing development.
  3. Prince wants to close Main Street to vehicles, add a trolley, and build a gondola from Park City to Alta.
  4. Prince criticized Vail's management for being in defense mode, avoiding engagement, and failing to invest due to debt and dividend commitments.
  5. Prince advocates for local ownership of ski resorts, citing Alterra's model and the Holding family's stewardship of Sun Valley.

Numbers and commitments

FigureWhat it refers toTypeAt
25% decrease in tax revenue in Park City metric 1:36
$120 a day cost to local merchants per city vehicle parking in China Bridge metric 3:18

Chapters

  1. 0:00Discouragement with Park City's future
  2. 1:36Tax revenue decline and city accounting
  3. 3:18Vision for Main Street and development
  4. 5:43Critique of Vail Resorts management
  5. 6:48Proposal to buy and invest in Park City
  6. 8:28Local ownership model for ski resorts

Questions asked in this interview

2
  1. 3:14What would you want Main Street to look like in 5 years?
  2. 5:17What do you think's going to happen there?
Interviewer 0:00 ↗
Early in the year, I think we made a reference to the sidewalks of Park City. So, I'm going to change subjects a little bit. We talked about government regulation in the area. Talk a little bit about how you perceive the business future of this town.
Matthew Prince 0:14 ↗
So, I was born and raised here. I care a ton about this town and I can't remember being more discouraged. Like the 5-acre site: I don't care what you build, just build something. We have gotten to a place where we are just paralyzed. This town used to do deals on handshakes. I had a meeting with a guy who just wanted to put heated sidewalks down basically in a portion of the business district. He would pay for it all himself. He'd pay for all of the heating himself. The city engineer said, "I think it's a great idea." It got completely tied up in planning and legal here. There's way too much that we have basically with the staff here. And again, they work really hard, but we need more artists and architects and fewer technocrats and bureaucrats. We are strangling this place by just saying nothing can ever change. The fact that we're debating whether the steps going up to City Hall are historic and need to be preserved in any way—who cares? At the end of the day, we're seeing tax revenue decline like crazy. We're seeing merchants on Main Street shuttering because they can't continue to survive. And when my dad was growing up here, he used to come up to Park City to see it as the ghost town. And I worry if we don't actually start building things and making this place better, that's what's coming back.
It is insane to me that we see a 25% decrease in tax revenue and that the city accountants are like, "Well, you know, if we do some creative accounting, it doesn't look so bad." The minute a company said that, you would say, "There's fraud going on there." And I'm not accusing the city of fraud, but I am accusing everyone of basically whistling past the graveyard. I care about this place a ton, and I'm having a hard time getting excited about investing in it because everyone here is trying to preserve some past that never existed. I was here in the '70s. It sucked, right? Anyone who's like, "I want to go back to that"—chances are that what they remember was what it was like being 20 and drinking a lot, doing drugs, and sleeping around. And then they're trying to worship and fetishize that. That's a horrible thing. We've got to get back to actually trying to build things and making this community better. My challenge to any high schooler listening to this is come to the next planning commission meeting. Come to the next city council meeting, because when those people show up, as opposed to the absolute usual forces who we hear way too much from, then we'd actually build a community which people would want to live in. I am proud of the fact that I grew up here. I want to invest in this place, but I'm really discouraged that we've built a place that went from doing deals on handshakes to a place where, immediately when you try to do anything unique or original here, or try and invest in the community at all, the first thing you get is just a series of lawsuits. And I think we've seen real great leaders step away from this place because they're just so discouraged. That has to change, and if it doesn't, again, Park City is going to be a ghost town.
Interviewer 3:14 ↗
What would you want Main Street to look like in 5 years?
Matthew Prince 3:18 ↗
I mean, you should make this a place where you want to be. Again, my ideas are not necessarily right, but I'm just like, "Do something." But I would close Main Street to vehicles. I would put a true trolley that goes up and down on tracks. I'd open kiosks all the way down for various merchants. I'd develop Swede Alley. I'd certainly put a grocery store. I'd put several more hotels. City Hall is insane to be City Hall. The number of parking spots that get taken up in China Bridge by city vehicles—every single one of those vehicles parking there is costing a local merchant over $120 a day. That's killing them. And so we should move City Hall to the 5-acre site, and make that a hotel. We need great hotels down here. Other things that should happen: at the town lift, we should build a gondola that goes from here to Alta. Think about how amazing that is. Run it until 1:00 in the morning, allow anyone who's staying over in the Cottonwood Canyons to be able to come over, have dinner, see a show, go out for a drink, and then get on the gondola and go back and stay there. As well as doing that, we've got to bring more people and life to this place. And again, I think there's a sort of reverence of, "Oh my gosh, it's so historic, it's got to always look exactly the same." That's just garbage. We've turned Old Town into just a series of Airbnbs. I think we're basically the only family that lives in Old Town anymore. And that's horrible. You want people to be here, but those are expensive homes and they're pretty small. So let's relax some of the regulations. Sure, they can still look like miners' shacks, but let them combine two of them together so you can actually have a home where people want to invest and live. Those are the sorts of things that have to happen if we're going to be able to have this as a sustainable place. But stop talking about the issues and actually build something. We spend way too much time debating this. I don't care what goes on the 5-acre site, but if we don't break ground in the next year, we are a failure as a community. Simple as that.

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Cite this transcript

APA, MLA, BibTeX
APA

Prince, M. (2026, September 2). Mathew Prince talks Vail Resorts, Park City [Interview transcript]. KPCW. CEOInterviews.AI. https://ceointerviews.ai/interview/1335374/

MLA

Matthew Prince. "Mathew Prince talks Vail Resorts, Park City." KPCW, 2 Sep. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1335374/.

BibTeX
@misc{prince2026_1335374,
  author       = {Matthew Prince},
  title        = {Mathew Prince talks Vail Resorts, Park City},
  howpublished = {Interview transcript, KPCW. CEOInterviews.AI},
  year         = {2026},
  month        = {sep},
  url          = {https://ceointerviews.ai/interview/1335374/},
  note         = {Speaker-attributed transcript with timestamps}
}