LIVE: Anthropic CEO Dario Amodei Addresses Dreamforce 2026 Summit in San Francisco | AI1G

Good morning everybody. Is this microphone on? Good morning everybody. Aloha. We are so thrilled to have everybody here. What a great, great group this is. Wow. Can you look around this room? It's amazing what's happening here. Totally incredible. We are going to have an amazing day. We're going to have an amazing conference.

We've been on the road exhaustively for the last two months. I've been in Europe myself for the last two months. You're going to hear some stories about that. Then we got back here, the United States. We did some incredible focus groups with all of you getting ready for this amazing Dreamforce keynote. And let me just tell you this, we have never been more excited about a Dreamforce in our history. This is going to be absolutely incredible. You're going to see some truly amazing technology. You're going to meet some incredible people and we hope to open a door for all of you.

Now, for the last two months, I've been in Europe. It's been amazing. I've met with hundreds of you. You've inspired me. You've energized me. You've really shown me what the future was. And it's been an incredible experience.

But I'll tell you something amazing that occurred to me while I was in Europe. I had this awesome meeting with one of our top customers in Lausanne, Switzerland. And it was like an exhaustingly long meeting. It was like three hours. And we were getting down to the end of the meeting. And I was like, I really want to show you what we're going to do at Dreamforce. It's going to be amazing. And so finally, I had our CEO of Switzerland with us. He's here today. I said, 'All right, let's show them this amazing new technology.' And we showed them the beginning of something we're going to show you today called AI Force. And they started using this platform. We've been using it to kind of build and run our company now for several months. It's been transformational for us. In this case, we were using the version built on Claude we call Co-Worker and this Claude Force product we're about to show it to you for the first time.

The customer at the end of it said, 'This is really something.' Like I see several things. One, we had built a full new interface across their entire enterprise and that did a complete AI transformation in real time with the customer. That was awesome. But number two was this. The customer said, 'Wow, what I see happening right now is that you are really unleashing for me trapped value in my system that I knew was there locked in the metadata, locked in my systems.' And for the first time, for the first time, for the first time, they saw that trapped value coming into real value for their company. That's when we realized we could say, 'Hey, AI, meet this number one CRM, Salesforce, and unlock this trapped value from anywhere.'

Now, I want to just tell you, we are here to do many things with you. And one of the things you're going to see is that when we get into this incredible platform for our trailblazers, do we have any trailblazers in the audience today? Got a couple of them here. For our trailblazers, this is the most empowering piece of technology we've seen. It really becomes a partner for you. It becomes a partner in helping you to execute the next generation of your enterprise. And these demonstrations that you're going to see are unlike anything we have ever demonstrated at Dreamforce before.

Now, as you know, we are here to excite you. We are here to motivate you. We are here to inspire you, but mostly we are here to do what? Thank you. Thanks to each and every one of you for what you do for us every single day. We are so grateful to you for what you do for us. We know that you have a choice in vendors and we know that you have a choice in where you have to put your time and to come here to this show and spend time with us, it's very meaningful to us. So, thanks for being a great customer. Thank you for coming to San Francisco and thank you for coming to this incredible Dreamforce.

Now, 20 years of these trailblazers, it's been 20 years of these trailblazers. 23 million trailblazers all over the world, 90 countries, 700 community groups. I saw Steve Mo got an amazing blue blazer. Where are you? Got your golden blazer. Stand up, Steve. Here's Steve. Great job.

How long have you been a trailblazer now?

Uh, I celebrated my Salesforce birthday the day that my first user ID was created uh in August of 2003.

Steve, we could not be more proud of you and how you have lit up the whole community and you just guide us everywhere all over the world. Thank you for being such a great partner with Salesforce. Great job, Steve.

Incredible. And Steve represents each of those 23 million trailblazers all over the world. You know, um it's going to be an amazing show with all these trailblazers. And as I said, I think the technology that you're going to see is going to really take all you guys to another level. But listen, listen, this is the biggest and most important Dreamforce ever. And we've got all the greatest players here. We've got all the most incredible people from all over the world. You know that Dario is going to be in the keynote in a little bit. We've got Jensen is going to be here. We've got Sam speaking here later. Tony, Robin, we have all of our friends here. Isn't it amazing?

And one more thing, we have 1600 sessions for you. One really critical point about these sessions. We expect you to go to each and every one of them. We put a lot of work into them. 1,600. Let's do that. Okay.

Tomorrow night, how was Gwen Stefani? Was that awesome? Yeah. Well, we also have Usher coming as well. That's going to be awesome. And here's one more thing. We're going to be giving another incredible $10 million to the UCSF Children's Hospitals tomorrow night. You've now raised a total of $130 million through that concert every year for this hospital. Amazing what you are doing.

You already know we so strongly believe that business is the greatest platform for change. You can see what we've done. About a billion dollars of grants since we started the company. 11 million hours of volunteerism, 65,000 nonprofits and NGOs run on our service for free. And this is where I get to say this. If you are with a nonprofit or NGO and you are here at the conference, will you stand up and be recognized, please?

Amazing. And this is the opportunity for our commercial customers to realize that nonprofits and NGOs do not have as many resources as our commercial customers. Please support them and help them. And not only are we giving back at this scale, but one more thing, we are also deeply committed to San Francisco. Now, with $156 million given for our public schools, $130 million to our hospitals, we have done 1.7 million hours of volunteerism here in San Francisco and Oakland, and we support 4,000 local NGOs. We've even given $13 million to our local police force to keep all you safe. But we believe so strongly through this kind of $300 million in all-time giving that we have to give back to the communities that have given so much to us.

One more thing, we're also deeply committed to America as well. We now run 15 of the 15 cabinet agencies. 50 out of 50 states also now run on Salesforce. All built on our core values. Our core values of trust, the trust we have with all those trailblazers, their success is our highest priority. The innovation you'll see here at the show that we've been delivering day in and day out for 27 years. The equality of every trailblazer, we so strongly believe in that. And the sustainability of our world, creating a net zero company. And that is why we have been influenced now as one of the most ethical companies in the world by Ethisphere 17 times. Probably one of the most meaningful recognitions that we have received. Thank you so much.

And it has delivered the largest and most trusted enterprise software company in the world. An incredible slide as we slide into these, you know, very high ranks of these amazing companies. I guess you could say some people said, 'Well, is Salesforce slowing?' I said, 'Well, actually, I don't know if you noticed. We spent three years in the 30 billions in revenue. We spent just two years now in the 40 billions in revenue. And next year, we're entering into the 50 billions in revenue. Looks pretty good to me, actually. The chart, not bad. Not a horrible chart.' Thank you. And 27 years of amazing innovation inspired by all of you, especially our trailblazers. Incredible what you have been doing for us.

And that in that innovation it's organic, it's inorganic, and let me also say this, it's also these incredible companies in San Francisco that we've kind of become part of our Ohana and we want to welcome starting today, Finn, now part of Agentforce, the highest performing customer agent in the world. Amazing company. Anybody here from Finn? Stand up if you were Finn, would you and be recognized. Oh, we have our Finn team right over here. Congratulations and welcome to Dreamforce. Great to see you, Owen. Fantastic.

Okay, look, it's been 10 years of pioneering AI here in the enterprise. You have all been going through this with us. It's been an amazing journey. There's no question about it. And then we've been hearing all this kind of crazy nonsense about the SaaS apocalypse, especially over the last six months. Hasn't it been wild? But I think that we realize that SaaS apocalypse, well, it's not about the end of software, but it may be about the end of software that makes humans do all the work. And I think you're going to see that especially at the show.

Yeah, it's been incredible to watch the success of Salesforce this year, the growth, the capability of our customers. In our second quarter, we just delivered 46.4 billion in revenue guidance, delivered another billion dollars in free cash flow, 14% CRPO growth. It was awesome. Our lowest customer attrition ever. Our longest customer contracts ever. And it's all driven by the deep commitment that we have at Salesforce to do this to help you connect with your customers in a whole new way. How do we do that?

And now, as you start to begin to see the technology that we're about to reveal, there's this fundamental question. And the question is this. How are we unlocking this trapped value across every single app? Now at Salesforce, we are starting to do this. It's been amazing. We already have 7,000 users on Cloud Force. So while you're at the show, take our Salesforce employees aside and say, 'Show me how you're running Salesforce.' You'll see the Slack bots that we have running and the co-workers that we have running in Lightning and that we generated $500 million last quarter in pipeline. You incredible with our new Hunter and Piper agents, but we resolved 5 million service conversations with Casey on help.salesforce.com. We're being the change that we want to see with you. We believe that every company can become an agentic enterprise and we're going to show you the best way to do it by doing it ourselves. It's been awesome for us.

And as I've gone around the world, I see it in all of you. I see it in your eyes, your inspirations, your ideas. I see these companies changing and transforming in ways I could have never imagined. No, AI has opened a door that's never been opened before. How many of you in San Francisco while you've been here have already jumped into a Waymo? Anybody here jump in a Waymo? Not too many. Well, you might want to try it. It's kind of an amazing experience. It's an autonomous vehicle driven by AI. And one of the things about it is it's kind of a metaphor in many ways. I told you about my trip to Europe. Well, when I was in Europe for two months, I didn't see a single autonomous vehicle. That was kind of a metaphor to me. Well, we might be living in it here or if you go to Shanghai, maybe it's AI on steroids right now. But when I went to Europe, I didn't see that same kind of transformation.

That same kind of same AI global, you know, global I would say unbalanced capability, you know, where some countries have more AI than others. You know, this is a very real thing. But it's also true in our customers too. When I go to visit all of you and I just spent my time with hundreds of you, probably what I love doing more than anything else, what I saw was a lot of unevenness when it comes to AI. So that idea is that when we start to look at what AI can do, yes the door is opening but not everyone has gone through it yet. In many cases, some of our customers are kind of stuck. They're kind of stuck in the old world. Maybe they're even using ChatGPT or Claude Co-Worker during the day at home, but when they get to their businesses and they get to their enterprises, they still don't see that enterprise transformation. Do you know what I'm saying? And I think we have to do more to help you accelerate that transformation.

But one of the key parts about that is this. Models alone cannot run the enterprise. Models alone are not going to show us what's going to what's possible. Models also are very probabilistic. Do you know what that means? They're probabilistic. Like they kind of know what's going on, but they're not grounded in a single set of truth like your traditional Salesforce apps. Oh, I have a friend back home and they've built this amazing app on Claude Co-Worker and every time he shows me the app, he goes, 'Well, this is this amazing app, but this number, I know it's wrong every time. I know it's not exactly the right number.' I said, 'That's because it's not grounded in your single source of truth. It's not grounded in your core data set.'

And then how can you do that? The idea really is how can you bring that probabilistic world, the AI world to the deterministic world. The deterministic world is where all that corporate data is, where the single source of truth is. That is the question that has been on our mind and that is the bridge that we want to cross because when we look at enterprise intelligence, yes we love these probabilistic AI systems, but how do we deliver the governance and the security and the workflows and the apps and the rules and the context all of them? How do you bring all the power of the corporate system into the AI? And then one more thing, how do you then layer in these four critical layers? One, how do you deliver the data? Because we all know you've got to get your data right to get your AI right. Two, how do you take the power of the apps which have all the intelligence of the business and all of the capability and the metadata and the semantics that's deep in the analytics layers, the semantic layer. How do we unleash a digital workforce with agents like we've been talking about here for the last several years? And how can we build a radically different interface on all of those things? These four layers, data, apps and semantics, agents and interface. That is what we want to transform right now.

And to make that happen, to really bring enterprise intelligence to run on our core system, we have to unify the probabilistic intelligence with that deterministic intelligence. And the interface and agents remain probabilistic. And that is great as long as they are grounded inside the deterministic data, the source of truth of data, the data layer and the app semantics as well where you have spent so much time educating those applications on who your businesses are and how they run. So at this show, what we will do and what we're going to do over the next 30 minutes is show you those four layers in an incredible new way. Data 360, a layer that helps you to integrate, to federate and harmonize all of your data. And that means connect everything in your enterprise together to smooth it out. Okay? And then to let it drive the AI and two to unleash through a new headless version of our applications the fundamental application and semantic intelligence to drive that intelligence and then let the agents and let the interface do what it's going to do.

When we get to the interface layer, I promise you this. You will see an interface unlike anything you have ever seen before. It will transform your enterprise. And that is what is exciting. Now, people have been saying as I've said that to them, how is that possible? How is it possible that so much could change so quickly at the interface layer? Well, for those of you who know how Salesforce operates, we operate through a metadata platform, you know, when you're working in Lightning and you're running Lightning applications and where you're building on Salesforce, you're writing in metadata. You're writing in the objects and the interfaces and the rules. You're writing in the fields and the relationships. You're writing in the permissions and the business logic and security and analytics. You're writing into the metadata and then it gets decomposed into the database. It gets pushed down into our database. It's not fixed.

I loved it when we announced headless and everybody thought we somehow had cut the head off of our apps. There was never any head on the apps. It was always in the metadata layer. It's just it's hard to explain that to folks who are not Salesforce folks. So, it's down in the metadata layer and then it's been recomposed into Safari or Chrome. It's been recomposed into the browsers or into iOS. And now it's going to get recomposed into these AI interfaces. It gets recomposed into Co-Worker. It gets recomposed into Slack. It gets recomposed into Lightning. So that is what becomes really dramatic. It's an interface revolution.

But we've seen a lot of interface revolutions. We went from DOS to GUIs and we went from GUIs to web and we went from web to mobile. And today you're going to see and I bet a lot of you have not yet seen this. You're going to see AI interfaces that are dynamic and intelligent that are composable and alive and that can work with you in the fundamental administration of the applications can work with you in building the applications and work with you in operating the applications because the interface itself is alive. Some people say the interface is living. It's really interesting. I'm going to let you determine what you think about that interface.

Now, to make all this happen, the first thing we had to do is write a layer that would empower all that. We knew we wanted the dynamism. We knew we wanted the intelligence. We knew that we wanted to deep go down into that metadata and pull it up. We knew that it had to be secure and governed. And one more thing, we knew that it had to have zero data retention. Now, three years ago we were here, we talked about zero data retention. That means this. When you're working in Salesforce apps and when you're working on our platforms, your data is your data. It does not go in the models. We've audited it. We've tested it. We've tried it. Regardless of what you've heard on media or from other vendors, let me assure you that Salesforce products are built with zero data retention, tested over and over again by our security teams. Your data is your data. You're not training any other model when you're using our products. This is extremely important having ZDR built in.

And then when you put it all together, when you put all those things together, you get AI Force. You get those capabilities and you get this live interface that entrops the value. And then we're going to deliver for you AI Force in many forms. If you're a Co-Worker user, you're going to get Cloud Force. If you are a Slack user, you're going to get Slack Force. If you're a Lightning user, you're going to get the new Co-Worker. And there will be many others too and we will also deliver an SDK so you can build your own AI Force applications as well.

This is really the most exciting thing I have ever seen for Salesforce because we have been talking about the data layer for a long time. We have been talking about the applications and semantic layer for a long time and we have been talking about now the agentic layer for three years and now for the first time we're talking about this a live interface on Salesforce unlocking this trapped value finding the patterns across all your data getting answers in seconds not days and now anyone can get that value from Salesforce. That is the power of AI Force. And while you might not have seen this from other vendors yet, I assure you, you're about to see something that I'm sure that will get repeated over and over again throughout our whole industry. Just like the trailblazers have said in this conference now for almost three decades, I'm confident you will see this pattern repeat everywhere else.

We saw Steve Mo. We saw how incredible our trailblazers are. They are going to be even more incredible with AI Force. They are going to be even more powerful to administer, develop, and operate these systems across all of these layers. It is really awesome. And you're going to see the demo and pay attention. It's going to be really incredible.

Now, we've talked about the vision of lighting up the data, making sure, excuse me, making sure your data is ready for you. And two, making sure all of our apps, which were always built this way, always built with metadata first, so that this moment would be a moment they could take advantage of, are also ready for you. And three, the agentic layer as well so that it can really deliver that value. Now I know many of you are already starting to use these incredible agents. How many of you have been on salesforce.com or informatica.com or already using Piper by the way, this qualification agent? Quite a few hands. It is amazing. You know you're talking to Piper. We're going to demo it in a second. You know, it's helping to qualify your prospects and your customers. Hunter went out and generated $500 million of pipeline for me last quarter. It was kind of amazing what Hunter did. Casey answered 5 million customer service issues for me so far since I launched it about 18 months ago. And Paige is doing our ITSM work and HR capabilities. And Marshall is doing this incredible work as well in the supply chain. And now we have Finn, which is the number one customer service agent. We're even using that on help.salesforce.com already. It's incredible what Finn is. And we got that running, I think, in about 12 days at Salesforce. It's an incredible capability that you can go super fast with.

That idea that you have those three layers, data, apps and semantics, and agents, and then add the interface on top. Adding the interface on top means that everything is going to change. So one of the things I noticed when I was with all the customers for the last two months and it was pretty incredible being there with everybody but the applications kind of looked mostly the same that they've looked like for the last few years. And I would say to the CEOs and CIOs and CTOs of these companies, do you feel like you've gone through an enterprise transformation? Well, we've got this pilot going or we tried this or we did that. I think when you put this interface on, everyone will see that their systems have now changed. Incredible.

Okay, so let's take a look at Cloud Force. This is Salesforce and Claude. It's the number one AI meets the number one CRM. It is that live interface built around you. If you are a Co-Worker user, you are going to love this platform. We use it at Salesforce. We use it aggressively. We turned it over to our operating unit leaders several months ago. They have been running their businesses. When we were doing the focus group for this room, I was sitting next to Miguel Milano, our new chief operating officer. Miguel, are you in the room? Where? Stand up. Here's Miguel Milano, our new COO. Congratulations, Miguel. I was sitting next to Miguel and he was using Cloud Force to run Salesforce. It was incredible. And he was also using Slack at the same time. It was hard to believe.

Now, for those of you who use Slack, how many Slack users do we have here? Raise your hands. Oh, quite a few. Oh, I'm surprised. Well, Slack is where AI works. It's pretty awesome. I mean, we bought this company six years ago. But we have invested a ton in this company, transformed it. It's done amazing. It's become our very fastest growing product. So many AI companies here in the valley, like within a mile or two of this building, all run on Slack. It's awesome. But one of the things though about Slack now that you have is Slack Force. So that same user interface that is running from AI Force in Cloud Force is also now running in Slack. And you're going to see that at the show. And for those of you who are coders or who are using coding agents in your businesses, did you know now you can code inside Slack? You know, coding has traditionally been a single player sport. It's a single player sport, but now it becomes a multiplayer sport. And you can write, review, and ship code together with agents. And all of Salesforce is available inside Slack with Slack CRM. So you can use Slack to run Salesforce and many of our customers are already using Slackbot millions every single week where they're reading across their DMs, they're reading across their channels, they're reading across the whole data set and letting Slackbot provide the AI for the enterprise. That is why Slack has become Salesforce's fastest growing product.

Okay. And there's one more piece of this for those of you who are in Lightning. Anybody here use Lightning by any chance? Okay, we have a few Lightning users out there. Now, Agentforce Co-Worker is running inside Lightning as well. So, now you can have that same live interface in Lightning. So, if you use Co-Worker, you've got it. If you have Slack, you've got it. If you've got Lightning, you've got it. And I bet by the time we get back here a year from now, we'll have dozens of live interfaces running on Salesforce. We've transformed our architecture. Look at this. You can see that core data layer with Informatica and MuleSoft. You can see it with Tableau and how it's working to deliver that core system. And then you can see the application layer and all the different applications are now headless and providing that API and that capability and the agentic layer as well. And all the agents that you need to run your business or build your own agents with Agentforce. Also, all of these incredible pieces helping to create and empower those trailblazers that are so important to us. We want to make sure that trailblazers are successful. They've built 12.8 million custom enterprise apps. They've done countless API Apex calls and API calls. They've built these incredible systems. It's been awesome what the Trailblazers have done and this is going to elevate them to an incredible new place. And we're delivering new versions of Salesforce, including our new AI Force Max edition, which bundles all of this together. So you can have one core product that you can acquire that delivers all of this functionality to you. One product, AI Force Max, with all of our functionality built together. So there is no concern do you not have everything you need to be totally successful right now. So please welcome to give this incredible demonstration our new president of applications and marketing, Patrick Stokes.

All right. Thank you, Mark. Good morning, Dreamforce. It's awesome to be back with all of you. I love doing this every year. I hope I get to keep doing it. We'll see here in a moment. So listen, six months ago, we held an event. It was actually right across the street to launch Slackbot. And at that event, our co-founder, Parker Harris, you all know Parker. He's sitting right over here. There he is. He looked right into the camera and he said something a little weird. You want to know what he said? I've got the clip. Let's actually just watch the clip.

We are basically saying, 'Why should I ever log into Salesforce? I built the Lightning UI. I worked really hard on it. Why should you ever log into Salesforce again? Maybe you never will.'

Crazy thing to hear, right? Crazy. You know, if you're any other software company, that would be a terrifying thing to say because other software companies, they think their product is the UI. But that's not what we think at Salesforce. At Salesforce, our product is the trust that all of you, our customers, put in us to hold your data, to hold your workflows, your business processes, your permissions, your security rules. That is the Salesforce product. And we asked ourselves, what would it look like if we could plug that product in to a new interface, to an entirely new interface, an agentic interface? And that's exactly what we set out to do with our friends from Anthropic. Now, here I am inside of Claude Co-Worker. And I'm about to show you my interface. Everything you are about to see is something that I asked Claude to do for me. And before I show it to you, I'm going to give you one last warning, which is despite what Parker just said, you are going to see just a tiny little bit of Lightning in here. Just bear with me. Okay, here we go.

Hello, Patrick. Here are your deal signals for today. Okay, buddy. This just in. The quarter sits $8.2 million short of your $285 million target with three weeks left to run. Northstar needs your attention. $4.8 million, 10 days past close, and a blocked security review. Those are your signals, pal. Your command center has the answers. Trailblazers, welcome to Dreamforce. Digital Parker out.

All right. Thank you, Parker. Appreciate the insight. So look, this is my Salesforce. Like I said, everything that you see here is something that I specifically asked for and Claude helped me bring it together. I can see if I expand this, I can see my pipeline coming in from around the world. Everywhere I've got a new opportunity opening up. I can see all of my service data coming in, where my cases are landing around the world. So I can see where my hotspots are. I can even see all of my marketing data. People interacting with all of my different websites, interacting with Piper on my website, signing up for new campaigns, interacting with campaigns, all in this live interface. But this is more than just an interface to look at data. Remember, we're combining this with AI. In this case, Parker, who's got a lot of insights, right? And Parker reminded me right when we started there that I have a problem with Northstar communities. And he said, 'You should probably take a peek at that.' Now, I know Northstar happens to be based in San Francisco. So, I can click into San Francisco here to drill into the pipeline that I have. I've got two accounts that have opportunities. I'm going to click into my Northstar account here. And there it is. There is that security review that is blocked. And it's actually kind of bad. We've got $4.8 million in open pipeline that is not going to close unless we get this thing moving. Now, I wanted a way to let my team know that this is unacceptable. And I did that in the most Patrick way that I could think of, which is I asked Claude to code in a sad trombone. And that actually sends a real activity over to Salesforce. So that logs in this account record so my team knows that I'm pissed off. If I wasn't pissed off, I could do something that I've always wanted to do, which is blow an air horn on the Salesforce stage. I can do this as many times as I want. Nobody can stop me.

Okay, but to get real for a second, what do I actually want to do? What I want to do is I want to send a Slack message over to my team. I need to get them rocking and rolling on this opportunity. So, we're going to click into this Slack interface. And I said, 'Hey, give me a way to have Claude generate, but let me be able to rewrite the message if I want to.' So, I can do that right here. We can say, 'Hey, Dreamforce.' It helps if you spell it right. Although, it actually doesn't really matter. God, it's hard typing on stage. There we go. And then all I have to do is post this over to Slack. And if I get over there fast enough, there it was. You saw it just pop up. 10:46. There is our message right over to Slack, getting our team rocking and rolling. Okay, now I bet you're probably wondering how this all

Actually works. And let me tell you, so it all starts right over here. If we go into, excuse me, plugins, you'll see we've got this brand new plugin, Salesforce for Claude. Now, this plugin solves all of the hard problems. Who's heard of MCP servers here? Who knows what MCP servers are and how to use them? A lot of hands are going to go down, right? They're hard. This is a new technology. Who knows how to enable zero data retention, right? Not many people. Who's written skills for Claude? Probably a few more of you, right? This is hard stuff. And we sat down with our friends at Anthropic and said, 'What if we could put all of that together into one package, one plugin that if you have Claude Enterprise, you can just go in, turn it on, and pick the users that you want to give access to.' So that is exactly what we did. But what about that UI? How did I create that UI? Some PM didn't create that for me somewhere. That is a UI that I personally created for myself by just asking. And I'll show you that conversation right here. Here is the complete conversation. You can see where I started. You get up and running on these interfaces, I'm not kidding, in like 6 to 8 minutes. And then you have a few days worth of back and forth as you iterate and you add all of the silly features like I did with sad trombones and that awesome 3D Parker that you saw. All of that. Look at that. Literally create an avatar of Parker Harris in his lightning suit and I had to give it some things but that is how we do it. Now the last question I want to answer for you is how on earth do you get this thing? Right. Well, we can show you. Now, Mark mentioned the pricing and packaging earlier, but this is Dreamforce, baby. We don't want you to worry about pricing and packaging. What we want you to do is go get your hands on this thing. So, for the time being, everything that you just saw is in open beta. Any one of you can go, you jump over to the app exchange. I'll show it to you right here, right again inside of Claude. Look for this plugin within the app exchange. Fill out the form, give us your org ID, and we will turn you on today. If you are not here with us at Dreamforce, of course, we've got a trailhead. I blew right through the applause, but that's okay. You'll do it afterwards. And if you are here with us at Dreamforce, I beg you, get over to Moscone West. It's across the street. We have AI learning labs. You will get in there. There is an ocean of laptops with Claude for Salesforce set up. You can learn how to build your own command center and walk out of here with your org turned on. So that is AI Force.

All right. Great job, Pat. How about a hand for Patrick? Who's excited about that interface? That is just the beginning of the interface that you're going to see. I think AI Force remains the most exciting thing we have ever done at Salesforce. And to see this first version of it running on Co-Work and Claude, which is amazing. I don't know if you saw the cover of Time magazine today, but Co-Work is also on the cover of Time magazine. And here we have the CEO of Anthropic right here, Dario. Hello, Dario. How are you?

Great to have you. Fantastic. Great job, Dario. You're doing an amazing job leading the AI industry, guiding it all right from our Slack headquarters building. We watch you every day.

It's all good karma, isn't it? And we're watching you doing an incredible job. You become the number one AI in the world, three times larger than the nearest provider. It's been amazing to be partnered with you. It's all been very karmic and kismet and good. And one of the things I have to ask you before we get into the interview, I want to talk to you about AI Force. I want to talk to you about Claude Force. I want to talk to you about how you're running your own business. But wow, you wrote, you know, everything from your first essay that you wrote, you know, about loving grace to the essay this weekend on pacing has been incredible. But give us your state of the AI industry and pacing and where your mind is right now.

Let me ask you a question, Dario. You know, it's been amazing what you have been able to accomplish, like I said, but there are a lot of surprises also that you have gone through. So, you know, just tell us what has been your biggest surprise over the last decade. And you know, you've obviously been heads down in AI now for 10 years really in earnest. What's your biggest shock about where we are right now?

Well, I'll tell you at Salesforce, we are huge Co-Work fans and also when I was in Europe, I met with so many customers who are Co-Work fans. It's incredible what you've done with the product. I'm noticing over your shoulder here you've got a few Salesforce alumni behind you who are helping you to run your company, which other...

Trying to do my best to help the whole industry, you know. I measure myself by how many CEOs, COOs, and CROs are in other companies that all came from Salesforce.

Thank you. But what I want to say is this. I want to say, you know, yes, we have to keep our eye on the pace of AI. You know, it's been amazing what's happened over 10 years. No one could have written the story. Now these interfaces are truly amazing. The demo we just saw is remarkable. I think every customer here wants to have that same interface on all of their systems. Everybody wants to unlock the trapped value. You know, what is your kind of recommendation for everyone in this room and the virtual room? Obviously, you can see we have 10,000 people all over this room, but 10 million joining us online. You know, what actions do you want us to take?

Well, we are really excited to wake everybody up at the show to show people what the possibilities are for the future, how we're going to show them that data layer, which as you know, I think is really critical. The having that grounding of the data, we've talked about that so many times. The application and semantic layer, giving the AI even more intelligence capability, the agentic layer that you've really helped pioneer, and now this incredible interface layer. And we're so excited that the first one is on Co-Work. Congratulations. Well done.

Great job, Dario. You're doing a great job. Thanks for everything you're doing for the whole industry. We're so grateful to you.

Really thrilled. Thank you so much. All right. And thank you for coming to Dreamforce. Please thank the Anthropic team.

Where am I going? And now, please welcome back from that brief intermission, Patrick Stokes. Give him a hand.

All right, me again just for a minute. Okay, so I think you can see how special this is. And what I really want is for you all to go out and feel it. You know, Dario was right. When you start using Salesforce with an agentic interface, the amount of value that you get from Salesforce just explodes. It's an incredible experience. Okay, so we've talked about AI Force. It's time to talk for a few minutes about Agentforce. You know, Agentforce has been this incredible platform for us. I think I was the one launching it maybe two or three years ago. I've lost track of time. Right up on this stage. And then in that time, we have over 30,000 customers on this platform. We're doing 7 billion AWUs. We've been adding more and more to it like Agent Script and Voice which are GA now. But you know, we've kind of learned something as we've started putting this out. This is built as a platform. So any of you can come and build your own agents. But what we learned is that building agents, it's actually kind of tricky. Building with a probabilistic system is a new muscle, is a new skill that we all have to learn. And so we wanted to solve for that. So this year we have been hard at work building out-of-the-box agents that sit on top of Agentforce that anyone in the organization can go and implement and deploy. Anyone, not just IT, but your business users as well. And that starts with agents like Hunter. Marcus talked about this a little bit. Outbound sales agent out there responding to your leads, hunting them down and trying to turn it into real pipeline. Or Piper, which you're going to see in just a moment, which sits on your website, responding to questions that all of your customers might have. And then of course, we have Casey. When you need to get help, you can go see Casey right now on help.salesforce.com. You can deploy this on your own website so that your customers can get help. But your customers aren't the only ones who sometimes need help. Sometimes your employees need a little bit of help as well. And we have Paige for IT service and HR service. So if your laptop breaks, you know exactly where to go. And as Mark pointed out, we're incredibly excited about our all-new customer agent, Finn, which is just an incredible agent. I hope you get down to the campground to see Finn. And now to bring Agentforce and all of these agents to life, I'm incredibly excited for her first Dreamforce mainstage appearance. I think you're going to like her. Please welcome Katie O'Neal.

Thank you, Patrick. Siemens is a global leader in industrial AI. Their technology powers buildings and factories and transportation around the world. Over the last decade, Salesforce has really become an integral part of how they run their business. And today, they're driving success with Agentforce, a family of agents working together across the business. And we're going to show you these agents in action. So, let's dive into a demo. We're going to start here on the Siemens website. Now, Siemens, they rely on a global ecosystem of partners to bring their technology to their customers. But when one of those prospective partners arrives on the website, they could be left searching through pages, filling out static forms, and ultimately waiting for someone to get back to them. That is potential revenue slipping through the cracks. But Piper changes all that. Piper is Siemens' inbound pipeline generation agent. You can think about her like their newest employee on a single mission: converting inbound buyers into quality pipeline. Piper, she is always on. She is super easy to implement. Every customer goes live in 45 days or less and she is working 24/7. So let's jump in. Let's engage with Piper.

Welcome back. How can I help you today?

Hi, thanks Piper. I got an email from Siemens about becoming a distribution partner. Can you tell me a little bit more about the program?

Absolutely. Based on what I know about your business, I think there could be a strong fit with Siemens' industrial automation distribution partner program. I pulled together a quick overview based on what's most relevant to your business.

How incredible is that? Piper knows who I am because I clicked through an email. She's grounded in the context of Siemens Salesforce. So, she knows everything about my role and my company. Combine that with all of her knowledge of Siemens' messaging and positioning. And Piper just spun up a super personalized presentation just for me in seconds on the website. This is the dream. You have a hot buyer and Piper is ushering them along in their journey. Now, this has piqued my interest and I do want to take it one step further. Thanks, Piper. What would the commercial model look like for a distributor of our size?

Great question about the commercial model. It's definitely worth exploring in more detail. Let's get you in touch with a Siemens representative who can walk you through it. Go ahead and pick a time that works for you. Feel free to pick a time that works best for you.

Okay, so Piper knows that a question around commercials signals buyer intent. Combine that with my account context. Piper knows that right now is the time to bring in a seller. So, she looked inside of Salesforce, saw that Ryan Smith is my aligned account executive, and in just a few clicks, I can book that time. Boom. Pipeline was just created. No forms, no waiting. Piper just generated quality pipeline for the Siemens business. That was totally incredible. Now, that's one area of the business where agents are going to work. Let's expand Siemens' digital workforce. Let's talk about another agent, an entirely different area of the business, supply chain. For Siemens, something like supplier onboarding, it is a process that can take days. A single disruption, it can cause a huge domino effect that creates production delays and it can cost a company millions. But that's what we're solving with Marshall, our operations agent. Marshall is going to take that entire onboarding period from days and bring it down to just hours. And here's how. All we have to do is give Marshall the name of a supplier and he's going to go to work in the back end. We're here in Slack, but Agentforce meets you where work already happens. So if you work out of email or Microsoft Teams, Marshall will come find you in those channels. Now you're watching Marshall go to work. He's doing things like collecting information. He's reviewing documents. He's even going to pull in a person when something needs human review. Now here you're watching he's getting through the majority of it. But if you'll notice there's one area where he's getting stuck and that's actually creating this supplier inside SAP. And in fact this is where majority of AI projects hit a wall which is actually getting your agents to work inside of back-end systems. So today we are so excited to announce new capabilities with Marshall that is going to do exactly that. And let's show you. Now, as Marshall jumps in these backend systems, the first thing he has to do is he has to learn. He has to learn this process of supplier onboarding. It is not a trivial process. So, we'll give him access to an SAP sandbox. You can think about a sandbox like a classroom. It's a safe learning environment where Marshall can go through and safely learn this process without touching production. You're watching him do things like learn where to click, which fields are required. But he's not just memorizing those things. He's using LLM reasoning to really understand the business rules behind that process. So here, for example, Marshall will learn that a US supplier actually needs an additional form before they can continue onboarding. Now, this whole process of learning, this is what would take a new employee weeks to learn. But Marshall, he just learned it in 90 minutes. And what does he do with all these learnings? Marshall will package them up, create a library of trusted actions, and that is where AI reasoning becomes deterministic execution. What does that mean? It means when it comes time for something like supplier onboarding, Marshall's not just improvising. Marshall is executing against the same set of trusted actions every single time. So, you know, you can rely on him. Okay. Okay, so we just watched Marshall learn this entire process of supplier onboarding. Let's put him to the test. Let's see him go to work. Now, in this next part of the demo, I do want to direct our attention over to Gus, our demo driver. Gus, give everyone in the audience a quick wave for me. But actually, Gus, wave with both hands because look at this. Gus is actually completely hands-free in this demo. Gus is enjoying his cup of coffee while Marshall goes to work. Look at this. This is incredible. Marshall is in SAP. Marshall is updating every single field completely autonomously. This is incredible. This is where agents are at their best. Repeatable work that has to be done right every single time. Now, back over in Slack, all your employees are going to see is that this supplier has now just been created, has been onboarded, and is activated. And if something inside SAP changes, no problem. Marshall will go back into that classroom. He's going to relearn and adapt. And that is trusted process automation. That is how Siemens is putting agents to work across their business. That's how they're using Marshall to take supplier onboarding from days down to just hours. That is how they're using Piper to generate quality pipeline. This is Agentforce. This is your digital workforce. We're here at Dreamforce. We are so excited for you to get hands-on. We want you to walk away with your own family of agents. So, come find us in the learning labs. And for now, Mark, I will pass it back over to you.

All right. How about a huge hand for Katie? Great job, Katie. Well done. Great demo. Well done. Fantastic. Amazing. Katie came from our Qualified acquisition. Qualified team, stand up and take a hand. Qualified team. Piper. Amazing what you have done. Built Piper. Great job. Great. Great job. Okay. My friend has come from Munich, Germany. I was just with him. Welcome Roland. Fantastic. Great. Nice to have somebody my size here.

Yeah. Yeah. People don't know my family's from Baden-Baden and Bavaria. So, you know, we have a lot of fun together. We've known each other for a long time. We're so grateful to have you as part of the Salesforce Ohana and your first Dreamforce. Isn't that right? Amazing.

It is. What's your initial experience at Dreamforce so far?

I love it. You throw a great party with great people and Katie, thank you very much. Great job and I'm so happy to learn that you share talent.

Great. Well, we're just starting. We're just starting. We're just starting now. Okay, Roland, give us your vision because you understand, you know, these deterministic layers, but also these probabilistic layers, how AI works in the enterprise. You're building products yourself. Siemens is an incredible company. You know, you built some of the best, most exciting technology across every industry whether it's industrial or even healthcare or energy. It's amazing. I think you know all of us at some time of our life have found ourselves in a Siemens CT scan or seeing how you built a huge energy plant that you have built. It's amazing what your company does. So give us your vision of how you see this technology impacting Siemens.

Well, I mean you said it, we are building the real stuff. Every third manufacturing line in the world is automated with Siemens technology. We are every other electron is touched by Siemens technology or controlled by it and so on. So in short what we do is we combine the real and the digital world in the age of AI. So we build the real thing. This is the hardware part. But we also build digital twins of the real world which behave really like the real thing. So combining that is the huge potential and AI is accelerating. So we talk about industrial AI and you phrased it perfectly. This is bringing a probabilistic technology into a deterministic world. Hallucination does not really work on the shop floor as you can imagine. So and that's the exciting part about the journey which we started. I mean, you know that Salesforce is the backbone for how we serve our customers in selling, in maintenance, service and the like and onboarding of... I mean we have 120,000 suppliers, 65,000 partners and we count. So that's huge but we don't stop there. So you are the single source of truth for customer, the enterprise AI. With our technology, with Teamcenter, this is the backbone for products, the parts in it, instructions for manufacturing, for service, the single source of truth of the product. Now we bring that together so the enterprise AI meets industrial AI and that helps really our sales guys, our service guys to serve our customers much, much faster and better. We basically have a virtual engineer next to each sales rep or service rep. And that's just the start. I mean, Dario said it. Even if the models would not change from now on, I mean, they didn't see most of the industrial data yet. And this is really where the real world kicks in and makes a big difference.

Yeah, that is a key point. I want to ask you to that point. You and I have talked for years and years because you helped us build this amazing children's hospital which is a few blocks away from here. So, one of the things we've always thought about is the CT scanner is going to be not just kind of, you know, it's going to be, I would say, more intelligent, more of a diagnostic device. It hasn't exactly happened, right? Radiologists are still in the loop. Even though Geoffrey Hinton said in 1995, we're not going to have any more radiologists. We have more radiologists today than ever. Tell us how is AI and that world coming together? I know you've thought about this exhaustively.

Yeah. So, the thing about AI is you come from a world where you just have a co-pilot somehow helping you to really embedding AI technology really deeply in your workflow. You have to rethink the way how you design products, how you produce them and how you operate them deeply. It changes user interface. I mean, you said it perfectly. It changed everything and the whole process behind. The big thing in that particular case is data fusion because currently, I mean, we're already there to analyze CT, MR scanners with an AI agent to really help the doctor. The doctor is obviously finally in the loop but if you fuse data from blood diagnostics, from your scans, even the medication you get, this makes the way how you treat people or how you actually act before a disease strikes, bringing them completely to the next level. By the way, eating habits does its own.

I want to ask you one critical question is this, Roland. When you think about your vision for your company or for all your companies, you have such a portfolio of companies now. Over the next year, call it. What's the biggest change you think that your customers will begin to see?

They will see that a new superpower, which is a channel-purpose technology, will change everything what we do, the way how we design products, the way how we manufacture and the way how we use them. And that happens, Dario said it, in an unprecedented speed.

It's great to have you at Dreamforce. Roland Busch, welcome. So glad to have you. Please welcome him. Thank you so much. Great job. Okay, Maryanne, take it away.

Thank you, Mark. We are all here at Dreamforce to answer one big question: Will AI actually work for my business? You know, what is at stake? A lost customer, a missed quarter, your reputation. You know, generic AI is basically like an amazing race car with absolutely no wheels. But the Customer 360, well that is the wheels and the steering wheel. Why? Because of all of you. You have for the last 27 years put all of your business logic, your data, your processes right inside of Salesforce. And the Customer 360 brings all of that alive. And then what we did, we took that amazing foundation that you built and we built on top of it. Our product team has been working so incredibly hard innovating every single cloud. We've completely re-energized every single business and we put agents and AI at the heart of it. Now, I know that we have 1,600 sessions, but I have nine super favorite features that I want to walk you through. So, are you ready? All righty. Let us start with sales. What's the absolute best thing about Sales Cloud? Well, it is Hunter, of course. And sorry, Patrick, but the best part of Hunter is not just that it's all new and it is an outbound sales agent. It's that it is built with your data vendors included. What does that mean? Yes, ZoomInfo, Demandbase, Apollo, your data vendors are built right in. That is amazing. This agent has everything. But I am now on Service Cloud and my family, well, we are kicking butt because SaaS is going live in October. Now, this person is looking at me wondering why we're putting cats in the ocean. Contact center as a service is important because it's your contact center. It is your telephony. It is your CRM as one system. Every single person needs this. Why? Because you don't want to think about technology. You want to be focused on your customers. I think I hear angels singing, no more tool stitching ever again. And what about marketing? Well, marketing is crushing it. And their all-new campaign agent, it actually builds and iterates campaigns by itself. Now, how many marketers love manually building 500 campaigns in the middle of the night before Dreamforce? Yay. No one. So, I am sorry. The midnight snack business is now officially closed. Marketing Cloud is really taking us to the agentic future. And the new Commerce Cloud, well, it has a shopper agent, which frankly is way too good. I had one conversation and then I ended up with 10 outfits for this keynote because it looked at the shipping information, the inventory. It even made me backups for what I was going to buy. So, I said yes to the dress and then to the suit and then to another dress. Thank you, Commerce Cloud. And if anybody here has people who are fixing things, physical things out in the field, well, you know that field service is where it's at. And the best thing about field service is voice to text. Now, who loves taking off their gloves, using greasy fingers, touching a phone while you were doing the job? Well, with voice to text, you have no hands that you need to use. You can do more paperwork without your hands. You just speak and the form literally fills itself. That is amazing. Okay, now hold up. We just launched HR Service last year here at Dreamforce. I happen to run this business, so I'm not allowed to pick favorite children. But if I was, my favorite child would be our brand new CMDB. Why? Every single IT organization knows that the CMDB, it is the brains of your organization. It's how you map your assets. And ours, well, it even updates itself. You're welcome. And with Revenue Cloud, what's Revenue Cloud? Well, of course, it's quote to cash. And the all-new renewals agent, I absolutely love that it automatically figures out what accounts you need to go reach out to, and it even does the upsell. That is amazing. Anyone found their favorites yet? Keep watching because now we have Tableau. Tableau gives you a semantic understanding of your entire business that's live for your teams and your agents. And what is even better than that? Well, proactive intelligence is better than that. Who wants to know the story without even having to ask for it? Thank you. Please. And then there's Industries. Every single one of us, we run our business inside of an industry. There are regulations that maybe aren't just ours but our regulators. The Industries team is amazing. They have packed all of that into Industries. So that know-how is built into Salesforce. You can do what you want and make sure it is compliant every single time. And I'm going to steal this phrase from Miguel, but we have an embarrassment of riches. There are over 500 agents and actions built right in every single industry, every single sector. So, if you were wondering, dive right in today. You just saw the amazing reimagined Customer 360. It is on fire. This is amazing. So, as you can tell, I'm a little obsessed with product, but what I love more than product is I love the people I get to work with. So, Rohan, can you stand up? Rohan just joined us. He is our new president of platform and engineering. This is his first Dreamforce. Everyone, thank you. Marianne, can you tell us what you're working on? I've heard you have an amazing announcement for us.

Oh my god, it's amazing. You know, for the last 3 months, you know, I've traveled around the world, you know, met a lot of customers and one consistent piece of feedback that I've heard from everyone is that they want a choice for AI. They essentially want to pick the AI model which is best in terms of price performance for the outcome that they're seeking. And given that feedback, I'm so excited. Are you guys excited to introduce Coa, Salesforce's first CRM reasoning model for Customer 360? You know, it's interesting. You just step back and think about 27 years of product innovation in CRM, deep understanding of the customer scenarios and almost a decade plus of AI and data research. All that learning and all that value has gone into Coa. You know, Coa is designed to support long-running agents that execute multiple tasks and complete complex outcomes. So, think about a sales agent that's trying to figure out the next best step to take to actually pursue a complicated but a very valuable sales opportunity. Coa can help with that. Think about a service agent that's actually figuring out the next best step to take to handle a complicated customer case, a customer support case to get the customer to the right place. Coa can help with that. You know, as a part of designing Coa, our commitment to customer trust has always been maintained. It's something that's extremely important to Salesforce. Coa has always been trained just on synthetic data built and extending Nemotron from Nvidia, another phenomenal company, right? And the reason that's important is because our commitment to customer trust has been carried forward. Not a single byte of customer data was used. We can't wait to see what you build with it. And to talk about where we're going with this incredible partnership, let me hand it over to Mark.

All right, great job. Please welcome Rohan Kumar. We're so excited to have you, Rohan, as

Our new president of engineering and platform, but we are especially welcome. Please welcome Jensen Huang, the CEO of Nvidia, is here. Jensen!

Great to have you, Jensen. Thank you for being here.

We all have to learn how to walk and talk at the same time. How are you guys doing this?

Jensen, we can do that. Do you want—

Yeah, let's walk.

Here. Come on. Let's walk and talk. I'm going to do the training myself. Jensen,

I have a hard time making a complete sentence.

You have to take a left now.

All right. All right.

So, Jensen, congratulations on everything that you are doing for the whole industry. The GPU, it's a huge success. It's transformed everything. You're sitting next to David Kirk on our board who I think was at NVIDIA for a while as well.

That's right. Love David Kirk.

And now give us your vision of the future. You know, where are we going? Because of course you've got these critical components. You've got the GPU and now you've got the number one open-source platform in the world that companies like ours can fine-tune. You know, how do you think this can go ahead? We can go this right here. Do this. Well, you had to stop so you could think. I could do this all day.

And so first of all, as you know, we're going through a new industrial revolution. Just as a few hundred years ago,

Yeah, we could even go right down this aisle. Everyone will be thrilled.

With electricity, we could power everything. With the internet, we can find—

You have to look into that camera while you're talking.

With internet, you can find anything. And now with artificial intelligence as an infrastructure layer across the planet, we can know everything and do anything. And so this layer—you want to go this way.

Sure. This layer.

See, now you got it.