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David Velez
Founder, Chief Executive Officer and Chairman, Nu Holdings Ltd. (Nubank)

WESTCOL MEETS DAVID VELEZ, THE OWNER OF NU!

📅 Sep 29, 2026 WEST.GANGALA 9 MIN 612 VIEWS 40 SEGMENTS · 2 SPEAKERS
ALL OF THIS IS HAPPENING ON WESTCOL'S KICK CHANNEL. I HOPE YOU'LL SUPPORT THE VIDEOS! #westcol #westcolclips #clips #kick #stream https://www.instagram.com/westcol?igs... https://www.instagram.com/wreals_comu...

What David Velez said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

David Velez, founder and CEO of Nu Holdings (Nubank), gave a tour of the company's main office in São Paulo, recounting the company's history and growth. He said Nubank is 100% virtual, with no physical branches, ATMs, or cash, and is now the largest private bank in Brazil with 120 million customers there. Velez described starting the company in 2013 in a small house with 30 people, co-founders Cristina and Edward, and the early struggles, including a first card transaction that failed. He explained the 'anti-bank' philosophy, noting five banks once owned 90% of the banking system in Brazil and Latin America. He stated Nubank has 6 million customers in Colombia, 16 million in Mexico, and 140 million total across three countries, and just launched in the United States. He said the average employee age is 27, and that young customers help spread adoption to older generations.

Key takeaways

  1. Nubank is the largest private bank in Brazil with 120 million customers, operating 100% virtually with no branches, ATMs, or cash.
  2. Nubank has 140 million customers across Brazil, Mexico, and Colombia, and just launched in the United States.
  3. Nubank has 6 million customers in Colombia, where it is the fifth largest financial institution.
  4. The average age of Nubank employees is 27 years old.
  5. Nubank started in 2013 in a small house in São Paulo with 30 people and launched its first 12 cards for employees.

Numbers and commitments

FigureWhat it refers toTypeAt
120 million Nubank customers in Brazil metric 1:23
140 million Total Nubank customers across Brazil, Mexico, and Colombia metric 8:12
6 million Nubank customers in Colombia metric 8:08
16 million Nubank customers in Mexico metric 8:12
27 years old Average age of Nubank employees metric 1:07
90% Share of banking system owned by five banks in Brazil and Latin America metric 6:07
2013 Year Nubank was founded timeline 2:45
30 people Number of employees when Nubank started in a small house metric 2:22
12 cards First cards launched for employees metric 4:57
98% Share of municipalities in Colombia where Nubank has customers metric 8:32

Chapters

  1. 0:00Office tour and employee demographics
  2. 1:23Virtual-only banking model
  3. 2:22Company history and early days
  4. 3:48Co-founders and first card launch
  5. 5:43Anti-bank philosophy and branding
  6. 8:08Customer growth across countries
  7. 8:27Customer adoption across generations

Questions asked in this interview

8
  1. 0:02The only difference, brother, are you good or not?
  2. 1:03Is there something about Nubank that has to do with youth, with young people?
  3. 1:15It has nothing to do with, like, customers don't come here?
  4. 1:45I mean, you're telling me that all customer service is completely virtual?
  5. 2:04Shall we go in or what?
  6. 3:43Yes, it's a very strange story because, well, in the end, you didn't have that connection, right?
  7. 7:48I imagine there's expansion already, right?
  8. 8:27How difficult is it for a person to decide to switch banks? Do you think it's difficult?
Interviewer 0:02 ↗
How are we doing, guys? We are right now for the first time in my life here in Brazil. Before you start nagging at home that I'm over here in Brazil, I've already accepted it; I came to see these lands in person. Since you talk so much about Brazil, I came to see it myself. The only difference, brother, are you good or not?
David Velez 0:25 ↗
Brother. Very well, thank God. It hit me right away, brother. Look, look, welcome.
Interviewer 0:29 ↗
Hey, I'm with David Velez; I didn't expect to run into him so suddenly. We are in one of your Nubank offices, which, well, I see there's a little bit over there too.
David Velez 0:40 ↗
Yes, on this street, we have three buildings, but this is the main one.
Interviewer 0:45 ↗
Okay. No, we are here, we are here. And it seems really cool because I've been here for about three hours now, and I've been walking around the office, and I feel there's something very welcoming, youthful colors, and I see a lot of young people working here.
David Velez 1:00 ↗
Sure. Yes, yes, yes.
Interviewer 1:03 ↗
Is there something about Nubank that has to do with youth, with young people?
David Velez 1:07 ↗
The average age is 27 years old within... There are people from 17, 18 doing internships, up to, logically, other ages.
Interviewer 1:15 ↗
Sure. And are these offices where employees are? It has nothing to do with, like, customers don't come here?
David Velez 1:23 ↗
It's employees, but the interesting thing is that, since we don't have physical branches or anything like that, the thing is we already have 120 million customers in Brazil. So, every day there are two or three customers who come here, they want to talk to someone, and people had to create a protocol to see how to serve those customers because we don't have... well, there's no physical money, there are no ATMs, there's nothing. So,
Interviewer 1:45 ↗
we have to talk about that right now because that is just too crazy. I mean, you're telling me that all customer service is completely virtual?
David Velez 1:52 ↗
100% virtual. We are the largest private bank in Brazil now, and you won't find a single coin in this place. Here, not a single paper bill. It is all completely digital.
Interviewer 2:04 ↗
Shall we go in or what?
David Velez 2:04 ↗
Let's go in. Come on, right this way.
Interviewer 2:06 ↗
Come on. Well, we're with David Velez, who I imagine many people know, a very well-known person in Colombia, very well-known in the world. He has achieved such great things and obviously his story of overcoming obstacles. Imagine how everyone is feeling. I think this is one of the biggest streams I've ever done in my life.
David Velez 2:22 ↗
Well, man, no. I've seen you a lot and congratulations and thank you for the visit. This, we came to this building here in like 2016. We started the company in a little house here in Sao Paulo, a little house, a house. The house was the size of this place here, tiny. And we had 30 people working in that house and then we moved to a bigger building.
Interviewer 2:44 ↗
We kept scaling up.
David Velez 2:45 ↗
We kept scaling up. The idea was to be in that building for like 5 years, and in 6 months it was full. Whoa! And I remember coming into this building saying, damn, how are we going to pay the rent? Oh, right, this was the first one. Eh, after those three, we came here and we needed to take a bigger leap for all the people. Oh. And no, and I spent two weeks without sleeping thinking, how are we going to pay the rent for this one? Are we capable of making that leap and taking the risk? That's the most, well, the hardest part. You have to jump into the ring and look at that, and today, well, no, here we have a bit of the history here on this, on this, on this wall. We started in 2013. 13. Here it is. Eh, I went, I started the company raising capital and that's where I went and looked for my co-founders, Cristina and Edward. Cris is Brazilian, Edward is American. I was the typical outsider. They told me, what is a Colombian doing in Brazil thinking about starting a bank? Never worked for a bank. Never had a credit card.
Interviewer 3:43 ↗
It's just too much. Yes, it's a very strange story because, well, in the end, you didn't have that connection, right?
David Velez 3:48 ↗
I was, I mean, I could see the opportunity because I was from the outside, I was, I was outside the system. Sometimes it helps a lot to be a foreigner and look at the system with fresh eyes to, to question the way things are, right? Because if you're in that, in that day-to-day, you don't see the opportunities, but once we started executing, I needed someone who was local, who understood the system from the inside, and that's where Cris came in, and we always saw ourselves as a technology company, not a bank, and she brought that focus on the technology side and helped us create the technology, and good allies, I can't imagine, because in the end they have determined... Tremendous, tremendous allies that still remain with us in different areas. This is the little house where we more or less worked. Ah, this is the little house. We were there for almost two years. Edward, my co-founder, lived on the second floor. One of the first programmers lived with him. He worked 20 hours.

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Cite this transcript

APA, MLA, BibTeX
APA

Velez, D. (2026, September 29). WESTCOL MEETS DAVID VELEZ, THE OWNER OF NU! [Interview transcript]. WEST.GANGALA. CEOInterviews.AI. https://ceointerviews.ai/interview/2978608/

MLA

David Velez. "WESTCOL MEETS DAVID VELEZ, THE OWNER OF NU!." WEST.GANGALA, 29 Sep. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/2978608/.

BibTeX
@misc{velez2026_2978608,
  author       = {David Velez},
  title        = {WESTCOL MEETS DAVID VELEZ, THE OWNER OF NU!},
  howpublished = {Interview transcript, WEST.GANGALA. CEOInterviews.AI},
  year         = {2026},
  month        = {sep},
  url          = {https://ceointerviews.ai/interview/2978608/},
  note         = {Speaker-attributed transcript with timestamps}
}