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Scott Galloway
Founder; Host of The Prof G Pod; Co-host of Pivot and Prof G Markets, Prof G Media

Did the Economy Kill Marriage? | Office Hours

📅 Sep 14, 2026 The Prof G Pod – Scott Galloway 35 MIN 91798 VIEWS 32 SEGMENTS · 2 SPEAKERS
In part two of our Office Hours special on relationships, Scott Galloway and divorce attorney James Sexton discuss whether couples should keep their money separate, why every marriage already has a prenup, and what’s driving young people away from marriage. Plus, they share advice for de-escalating conflict and making space for imperfect love. Want to be featured in a future episode? Send a voice recording to [email protected], or drop your question in the r/ScottGalloway subreddit: https://bit.ly/4x8oJou. Timestamps: 00:00 - In This Episode 01:10 - Sharing the Money in Marriage 10:...

What Scott Galloway said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Scott Galloway discussed marriage and relationships with divorce attorney James Sexton, arguing that prenups are practical and romantic, citing a 2026 Harris poll showing 53% of engaged or married Gen Z and millennials have signed one, up from 41% for Gen Z and 34% for millennials in 2022, driven by women. On de-escalation, he praised quick, genuine apologies. Regarding why young people aren't marrying, he cited economic factors like the China trade shock, declining male earnings, and fewer venues to meet. He proposed solutions: stopping wealth transfer from young to old, mandatory national service, tax credits for third spaces, and encouraging dancing and alcohol consumption for mating. He also noted that 90% of 35-year-old men were married in 1980 versus 60% now, and that one-third of young adults may never marry.

Key takeaways

  1. Prenups are standard and romantic; every marriage has one, written by government or by the couple, and 53% of Gen Z and millennials have signed one per a 2026 Harris poll.
  2. Economic decline of American men, from the China trade shock, is a key driver of falling marriage rates; 78% of women value economic viability in a mate versus 25% of men.
  3. Housing costs correlate with marriage: every 10% increase in housing prices leads to a 1% decline in marriage rates.

Numbers and commitments

FigureWhat it refers toTypeAt
53% Gen Z and millennials engaged or married who have signed a prenup metric 6:21
41% and 34% Gen Z and millennials with prenups in 2022 metric 6:21
90% 35-year-old men married in 1980 metric 22:27
60% 35-year-old men married now metric 22:27
72% Average 70-year-old wealth relative to 40 years ago metric 31:15
24% Average 25-year-old wealth relative to 40 years ago metric 31:15
10% Housing price increase and marriage rate decline metric 26:03
78% and 25% Women and men who value economic viability in a mate metric 22:36
2.7 million Small businesses using LinkedIn to hire metric 9:17

Chapters

  1. 0:00Prenups and separate finances
  2. 10:34De-escalating conflict
  3. 18:38Why young people aren't marrying
  4. 31:15Solutions to the relationship crisis
  5. 33:59Dancing and closing remarks

Questions asked in this interview

7
  1. 5:03You bring sweetness and kindness and warmth at the end of the day.' What is that worth?
  2. 10:34So if I got that wrong, I apologize.' How much can you escalate after that?
  3. 15:04You know, I love you, right?
  4. 20:23... on the Titanic — if he had lived, you know, Leonardo DiCaprio's character had lived, eventually she would have been like, 'All right, when are you going to get a job and stop painting the French girls?' Like, what's going on here, buddy?
  5. 24:08Are you comparing yourself as a father to your imagined conception of a perfect father?
  6. 28:48But 86% of people remarry within 5 years of their divorce. What does that tell you?
  7. 33:59I gotta tell you, I never thought about dancing before, but as soon as you said it, I actually thought, you know, dancing is actually a phenomenal entry point because dancing can be a demonstration of competence, right?
Scott Galloway 0:00 ↗
And I always tell people this idea that a prenup is in any way unromantic. Every single marriage has a prenup. It's either one that was written by the government and can be modified by the state legislature of the state in which you reside, or it's written by you and the person you allegedly like more than the other 8 billion options in the world. Now, leave it to whatever your political view — whether you're a left, right, or a raging moderate. The truth is, we all at some point in the last 15 years have looked at the government and said, 'Yeah, they don't know what the hell they're doing over there.' So why would you say, 'I'm going to trust the rules of my relationship to a future government that I haven't had any say in yet?' I think prenups are an example of two people saying, 'Hey, this is our relationship, our rules. Let's define that rule set in a way that makes sense for the two of us.' Welcome back to Propam Relationships in a special two-part series about love, marriage, and what it takes to make a partnership last. We're joined once again by divorce attorney and author James Sexton. Today we'll answer your questions about sharing money in a marriage, de-escalating conflict, and why fewer young people are getting married. James, good to see you again.
James Sexton 1:05 ↗
Good to see you, Scott. Always a pleasure.
Scott Galloway 1:06 ↗
All right, let's bust into this. Question number one comes from Food Lifestyle Inc. on Instagram. Can two people have a loving, affectionate, successful marriage if they keep their money separate? James?
James Sexton 1:18 ↗
Yeah, I think absolutely. I mean, I think, you know, there's all permutations out there, but I'm a big fan in most aspects of relationship of like the you, the me, and the we. And this kind of Venn diagram, I think the idea that if we don't have everything completely commingled all the time that somehow it means there's a division in our relationship that's going to create distance between us — I don't think it's honest. And I don't think it's necessary. I think, you know, if it's happy for the two of you and it doesn't scare the horses, it's nobody's business. You know, I think if the two of you see — I think there's value in having some separation. I mean, if we have only joint accounts and only joint credit cards, okay, we've got full transparency, but that also means when I buy you a birthday present, you're going to see what it cost and where I bought it. And if I bought it the day before your birthday or a month in advance of your birthday, there's no privacy whatsoever. Maybe this is generational and I'll get accused because I'm Gen X of old-fashioned ways of thinking. But, you know, if a woman in my life says, 'Hey, can you get this out of my bag?' I give them their bag because I was raised you don't go in a woman's bag. You bring her and give it to her and then you take it. So I think it's the same thing — like I think there should be some privacy in relationship, whether it's medical autonomy, whether it's financial autonomy, there should be some level of it. But that being said, total disconnection from the finances and having everything be it's yours and mine and there's no ours — I don't think that that's necessarily healthy. But again, I don't think it's one-size-fits-all. I think it has a lot to do with people's relationship with money individually, which has a lot to do with the way that they were raised and it has lots of other values built into it.
Scott Galloway 2:53 ↗
I mean, I find sometimes that you need to be attracted to a partner. You need to have similar values. I think the thing that people don't spend enough time talking about before they enter a long-term relationship is each of their relationship jointly and individually to money. Who is expected to make the money here? What is your approach to spending? What are your expectations around lifestyle? Who's responsible for providing that lifestyle? And there's data that shows that financial — uh, cause of divorce. Uh, at least that's what I've seen in my personal experience and there's some data here. I think there's no one-size-fits-all. It's entirely up to you. So if you're entering into a relationship where one person has a lot of assets and you do not, it's entirely fair to say there's pre-assets that go back to me and if there's post-marriage and then there's stuff we do together. And then also I think — and granted I've never had a prenup so I'm, you know, what you do as I say not as I do — but it seems to me that a prenup just makes everything much easier such that once you're in a very ugly situation. It's like I have a contract with every major business relationship I have and 98% of the time we never refer to the contract because we don't need to because it's going well. But you're smart enough to know that the worst time to learn how to fight is when you're in a fight. Like the best time to make a rule set is when there's an abundance of optimism and love between the two people. And I always tell people this idea that a prenup is in any way unromantic. Every single marriage has a prenup. It's either one that was written by the government and can be modified by the state legislature of the state in which you reside, or it's written by you and the person you allegedly like more than the other 8 billion options in the world. Now, leave it to whatever your political view — whether you're a left, right, or a raging moderate. The truth is, we all at some point in the last 15 years have looked at the government and said, 'Yeah, they don't know what the hell they're doing over there.' So why would you say, 'I'm going to trust the rules of my relationship to a future government that I haven't had any say in yet?' I think prenups are an example of two people saying, 'Hey, this is our relationship, our rules. Let's define that rule set in a way that makes sense for the two of us.'
James Sexton 5:03 ↗
Because something you said in our last conversation, Scott, that stuck with me is this idea of all relationships are about an exchange of value. And that we've entered this moment in the world where daring to say that a relationship is an economy, you know, where like we both bring something of value. And what that might be can be totally different. Like how many apples is worth an apple? Well, that's easy. Apples to apples. But how many apples is worth a pineapple? Well, now we're having an economy. We're having a conversation about where are you, you know, in the world like and how prevalent are apples versus pineapples. Same thing with love. Like I think it'd be okay if we said, 'Hey, I bring an abundance of resources to this relationship economically. I bring problem-solving skills to this relationship. You bring sweetness and kindness and warmth at the end of the day.' What is that worth? That's a perfect, you know, a perfectly subjective beautiful assessment. And to say, well, one of these is worth more than the other — that's a very individualized thing. There might be some people that find each of those traits to be invaluable and there may be people that say, 'Oh, yeah, I can do that myself.' So I think it's a very personalized decision that we've just stopped talking about because the conversation feels icky, but I don't think it has to.
Scott Galloway 6:21 ↗
The data is clear, though. A 2026 Harris poll found that 53% of engaged or married Gen Z and millennials have signed a prenup. That's up from 2022 — Gen Z at 41%, millennials at 34%. Prenup requests have dramatically increased and it's largely being driven by requests from women. And again, I think that's also a function of women have more economic security, bring more to the relationship economically. What you just said is so powerful and that is we all have a prenup. It's just a question of whether someone you've never met — and to our, you know, hourly compensated employees who may not always have congruent incentives. You've been to the DMV. Did you walk around the DMV and go, 'Oh yeah, these people should be in charge of everything?' Like it's government employees you're trusting to write the rules of your relationship. And again, at a moment — and I do a ton of — I do five, six prenups a week. The conversation is between two people that like each other literally the most at that moment. I like you the — you're my favorite person. Like what is marriage? But the legal codification of you are my favorite person out of 8 billion options. You can't discuss with that person what value you each bring to each other. By the way, what a romantic discussion. Here's what you bring to my life. Here's the value you give to me. Here's what every day I'm so grateful for you. Here's the pieces of you that if they went away, I would feel a hole in me for the loss. That's a beautiful conversation. Here's how I feel scared. Here's what I'm afraid of. How can I protect you from everything, including a future version of me? Like, how can we protect each other? And because you can't feel loved if you don't feel safe, and prenups are about feeling safe — both people feeling safe.
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Question number two also comes from Instagram. Miss V Lady asks, 'Every relationship experiences tension or arguments. What's your method to de-escalate, James?'
James Sexton 10:34 ↗
Wow. So, I, you know, I'm a huge fan of apologies. Like, in every aspect of my life, personal and professional, I'm very quick to apologize because it doesn't cost anything. And most of the time, there is something for me to apologize for in almost any interaction. Like, I think that there's — it's such a safe move. Like, when I get on the phone with a lawyer, I have a lawyer on the other side of a case, and I've never had a case with this person, and they just come at me really hard, you know? They just come at me really aggressive. I'll immediately say, you know, I know this is our first case together, but just from the way you're coming at me — like if I said something in our initial communication that made you feel like I didn't respect you or that we had to be off at this kind of tone, I'm really sorry. Like I really didn't mean to do that. Immediately, they'll go, 'Oh, well, no, that's just kind of how I do things.' I'm like, 'Oh, okay. Hey, yeah, no, I won't take it personally, but I just didn't want to think like if I say a lot of stuff, I might have said something that offended you or maybe you saw something on TikTok I said that pissed you off.' Like whatever it is, I'm really sorry. I'm a big fan of being quick to apologize. Like real apology, too. Not like, 'I'm sorry you feel that way.' Like real apology. Hey, listen. I know you seem very hurt right now. You're very upset at me right now. I know I didn't mean to hurt you, but anything I did that hurt you, I am profoundly sorry for because I know I didn't mean to. Like I think there's a lot of value in being quick to apologize and owning your share of whatever's going on there. Now, that's not to say you roll over on everything and you concede that everything's your fault, but I just think that when you start a conversation with, 'All right, listen. Anything I did that made you feel unloved or unvalued, I'm genuinely sorry for that because I know I love you and I value you. So if I got that wrong, I apologize.' How much can you escalate after that? It's really pretty hard, you know, to escalate when someone starts with an unconditional sense of, 'Whoa, whoa, whoa, I'm sorry that we're in this position right now.'
Scott Galloway 12:31 ↗
I think it's so powerful. I think as a younger man, I just thought apologizing was acquiescing and connoted weakness.
James Sexton 12:38 ↗
Me too.
Scott Galloway 12:38 ↗
It really is powerful. And I've figured out that if someone's upset in your life that you really care about, they might be upset for the wrong reasons. It might be something else in their life. But if they're upset, you want to immediately acknowledge you're upset and you mean a lot to me and you're smart and you know as rational as or more than most people. So if you're upset, I'm inclined to think there's something wrong and I've done something wrong and I owe you an apology and that's — to the extent that I have made you feel — because it's really always about the feeling too. Like it sounds like you feel really hurt. I know I didn't mean to hurt you and anything I did that caused you hurt, I know I didn't mean to and I'm really sorry. Like that's very powerful as an opening move and then we can get into the meat. You know, we can get into the meat and potatoes.
James Sexton 13:30 ↗
Yeah. The nuance here is the following and that is — it took me a while to realize. I grew up with a single mother and the biggest source of tension in our household was a lack of money. And I quickly figured out that if she was happy, I was okay. If she was unhappy, I was not okay because there was nowhere to hide. It was just me and her. And so I grew up basically — if a dude, if a guy, a friend, whoever is not doing well, I'm like, 'How can I help?' But then I sleep like a baby that night. I'm okay. I don't want to sound unfeeling. If a woman in my life is unhappy, I freak out. It takes me back to a very ugly place. And unfortunately, one of the real problems that I realize now with my ex was that whenever she was upset, I immediately went to managing her and de-escalating and not being open and honest about what was going on in my head. And so when we got to a point where I was then finally honest with her about some of my concerns and true feelings about the relationship, it was like a ton of bricks landing on her head. So yeah, I use humor to de-escalate. I absolutely — and one of the greatest things about my partnership right now, we had a fight last night. We probably fight maybe once every couple months. At one point, maybe two points in the middle of the fight, we both started laughing and I thought, you know, our relationship is going to survive if we can just — laughing just helps so much.
Yeah. I think keeping a sense of humor and connection is a huge piece. And I think also, you know, assigning good faith to what's going on there. Like it took me so long in relationship to figure out that you can be mad at me and still love me. Like I think having kids really taught me that in a really profound way because you know once they were teenagers or even middle school it was like, oh my god, I really don't like you right now but I still love you so much. But there was a part of me that could see like, you know what, like literally you'll never meet a person in your entire life who says the best years of my life were middle school. It's just like an impossibly difficult time. But it doesn't change the fact that, you know, like, yeah, I love you, but like, oh my god, I kind of can't stand you right now. And I feel like in a deep loving relationship, nobody teaches you — like I grew up feeling very much like, oh, if mom was happy, then I'm doing a good job. If mom's mad at me, I got something really wrong. And again, like love was tied to achievement. And I think that of course it's impossible not to create that dynamic when your kids do things — you're, oh, I'm so proud of you. You know, you want to praise them, but it does create this connection between successes and accomplishments and love as opposed to just being, look, I love you because I love you. You can fail and I love you. You can fail and I'll be proud of you that you tried. Like, and I think there's something really beautiful about the ability even in the middle of the fight to just go, hey, you know, whether it's a laugh or whether it's to say, hey, look, we're in this right now and I totally disagree with you and you totally disagree with me. You know, I love you, right? Like, you know, I love you. Like I remember saying to my scowling son at one point, like, you know you love me and I know you know I love you. I'm mad at you right now. And by the way, you're at an age now where if you don't hate me once in a while it means I'm a terrible father. So you're going to hate me sometimes and I want you to know I'm comfortable with that and I still love you and I still know you love me. And I think there's something to be said for like, let's call that time out and just point out that, hey guys, we're in this. I love you. I'm mad at you but I love you. I do think there is absolutely a sweet spot in between de-escalating, being willing to apologize, but don't do what I did and that is say anything to de-escalate and manage the relationship and never really express your true emotions because you just want out of that temporary conflict.
Scott Galloway 17:25 ↗
Okay, we'll be right back after a quick break.
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Welcome back. Question number three comes from Research Daily. Number one reason why young people aren't getting married today.

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APA

Galloway, S. (2026, September 14). Did the Economy Kill Marriage? | Office Hours [Interview transcript]. The Prof G Pod – Scott Galloway. CEOInterviews.AI. https://ceointerviews.ai/interview/3002769/

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Scott Galloway. "Did the Economy Kill Marriage? | Office Hours." The Prof G Pod – Scott Galloway, 14 Sep. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/3002769/.

BibTeX
@misc{galloway2026_3002769,
  author       = {Scott Galloway},
  title        = {Did the Economy Kill Marriage? | Office Hours},
  howpublished = {Interview transcript, The Prof G Pod – Scott Galloway. CEOInterviews.AI},
  year         = {2026},
  month        = {sep},
  url          = {https://ceointerviews.ai/interview/3002769/},
  note         = {Speaker-attributed transcript with timestamps}
}