I am billed as the world's greatest mind reader. But guess what? I can't read minds. What I can do is read people. And people ask a question all the time, which is, 'Were you born with this?' And the answer is no, of course not. Absolutely not. I do not possess any supernatural powers. I am not a psychic. This is a learnable skill that I feel anyone could do, but I've applied it for about roughly three decades at reverse-engineering the human mind. If I know how you think, I know what you think.
And I want to ask each and every one of you in this room a question. But before we do, take a deep breath in. Take a deep breath in. Exhale out and close your eyes. A little zen mode, OK. I see the people with trust issues, eyes wide open, holding their wallets and phones. Fellow New Yorkers. (Laughter) Here is my question.
If you could have dinner, hypothetical, with someone famous, right? Some of you have heard this question already, I didn't invent it, I love asking people, someone famous, dead or alive, past or present, man, woman, whatever. I like to ask people, who would that person be for you? It's fascinating, everyone's different, and if you've already done it, open your eyes. Some of you have done it, some of you are quick, I see nods, I see people that are decisive. If you haven't, you always need a deadline for creativity. Three, two, one, crunch time, open your eyes.
Everyone out there, give me a big clap over your head if you can see your person in your mind's eye, give me a big clap. (Claps) One more big clap. Notice the technique. Elbows locked on this man. Michael Phelps would have been jealous of that streamline. Stand up, please. Introduce yourself.
Ian, question for you. Before you walked in this room and sat down, did you have any idea who I was or what I was going to do?
OK, that's cool, nobody reads the agenda. Totally fine. Give me another clap. I like that, right here, you not only clap, but threw in a little belly dance. I reward extra credit. She's hiding her name tag. She's like, 'I'm giving the mentalist nothing.' What is your name?
Nanjera? Stand up please. Did I say that correctly, Nanjera? Wonderful. Give me another clap. One more clap. This man and I just locked eyes. When we made eye contact, he closed his eyes tightly. (Laughter) As if activating a camouflage shield where if he doesn't see me, would I still see him? I still see you, Jeff Johnson, stand up, please. Give all three helpers a round of applause. (Applause)
Notice the question and the way it was phrased. Dead or alive? Fifty-fifty, like flipping a coin. All three of you, please. I don't read minds, I'm telling you the truth. I read people. Try not to react. If the person you thought of is alive, then their heart is beating in their chest, the room is getting warm, like the blood flowing through their veins, they're happy, smiling, alive, warming up. Cold? You feel a shiver down your neck. Clear cut, 100 percent, Jeff Johnson, your person is alive and well, am I right?
The boisterous smile, the effervescence, 100 percent, versus Ian, dead guy vibes written all over this guy. Is it a dead guy?
Classic Ian, classic. (Laughter) Ian, focus on this -- Also, the lingering hands in pockets, always indicator of another guy. Guy-to-guy interaction. Is it a guy?
Of course it is. If it's a female, hands in front of the crotch, I don't know why. (Laughter) A few of you are going to get home, and you see your husband like this, and you're like, 'Who is she?' (Laughter) Ian, think of his first name, think of his last name. First name, last name. Come back to me. The first name, try to count the letters. This doesn't make sense. Listen to me. This doesn't make sense. He was confused when I asked about the last name. He tried to shield it, but I saw it. Why was he confused? Then I asked the first name, count the letters. It was too long. Sit down if it's Alexander the Great.
(Laughter and scattered applause) You don't have to hold the applause inside, TED. You can let it out. (Applause and cheers)
You've seen a taste of what I do. And this is used primarily for the purpose of entertainment. But what I'd like to show you now is how you could apply the principles of my craft, which is known as mentalism, to your everyday lives. At home, at work, in your relationships. How would guessing a celebrity out of a stranger's mind help you? Well, frankly, it really can't. (Laughter) But I have a situation, a scenario where knowing someone's name would be incredibly valuable. Let me paint a portrait.
You're at a party, you're at a work event, you've walked up to somebody new, you've looked them in the eye, shaken their hands, introduced yourselves to each other, and right at that moment, you realize that you have completely forgotten the person's name who just told it to you one second ago. Raise your hand if you can share this experience. You raise your hand, too, you liar. She's like, 'Not me, not me.' I want to give you a superpower, from this day forward, where you will never, ever forget the name of someone you just met. Ever. And how am I going to do this? Using, can you guess? Shampoo. Didn't see that one coming, did you?
The back of every bottle of shampoo is a masterclass in brilliant marketing. Three words in the instructions: lather, rinse, repeat. Lather, makes your hair smell good; rinse makes it clean; repeat -- we've got to sell some product. I want to repurpose that catchphrase that each and every one of you will remember and take with you for the rest of your days. Listen. Repeat. Reply. Say it with me, listen, repeat, reply. Listen sounds like the most obvious thing in the world. Of course, listen to the name. But that's where most of you falter. At the moment the person tells you the name, you are actually not listening. You are thinking about what you're going to say back. Do I know this person or what am I going to say next? Or a million other thoughts that pop into your head. It's not a memory issue. You didn't forget the name, you never knew it.
Imagine I give you a twig and I tell you, write my name in the sand at the beach. And you try with the twig. First wave washes it away. But if I give you a thick branch, you carve it in. You repeat those letters. It's going to take a whole lot of waves until there's no trace. So here's what each of you is going to do. When you meet the next person, make your mind a blank for all of two seconds. When they say their name, truly listen. And now repeat. Everybody say it with me, repeat. We are going to say their name twice back to them, right? Ashley, is that right? Great to meet you Ashley. This serves two purposes. One, it kind of repetitively ingrains it in our memory. Second, you know how to pronounce it correctly. Nanjera? Am I saying that right, Nanjera? See, there was a reason I did that. Third, third: reply. Listen, repeat? Reply. Reply is where we fully cement the name in. Here is how we do that, I'll give you three examples.
First one, a compliment. Everyone loves a good compliment, right? 'Ashley, those earrings, I love those earrings, Ashley.' Now she's Ashley with the earrings. A visual indicator. Next up, spelling. 'Do you spell that Ashley with an EIGH or with an EY? EY, of course, that's the right spelling, Ashley, I knew.' Or, third, a personal connection. 'Ashley, that's so funny. My cousin's married to Ashley.' Is my cousin really married to Ashley? Absolutely not, I'm a total liar. (Laughter) But none of you will forget the name Ashley. And neither will I. And neither will we forget Nanjera, after I said her name multiple times. Nanjera, I think -- again, rouging of the cheeks, little sweat. Your person is alive also.
Now, what I do in my profession is I take things that appear to have limitless possibilities and break them down. People that are famous, there are several, kind of, categories. I'm going to say them quickly, you don't have to nod, but we had a conqueror, let's call it a historical figure. We have singers, movie stars, athletes, comedians, politicians, already registered a hit. Too funny you did this. Alright. Shouldn't have smiled, tighten it up, Nanjera. (Laughter)
Three days ago, I did a show in Dallas, Texas. Dallas, Texas. And the last person standing thought of a singer. It's always singers where this happens. I got his singer correct and he didn't sit down. And do you know what he said to me? I go, you know, why isn't he sitting down? He goes, 'Oh yeah? What song am I thinking of?' (Laughter) I'm like, buddy, this is not Netflix. (Laughter) Always singers. Tell us all, who, in your mind, is sitting across from you, having dinner? You're on the edge of your seat. What's their name?
