They put people in prison just for talking, for speaking their mind. The essence of democracy is a government for the people, by the people. But in fact, this is a government against the people, not for the people. That's why everyone is gathered here today. Something has to be done. This is unacceptable. The government needs to be responsible for the people of Britain. It needs to protect Britain, protect the weak, those who cannot protect themselves, especially the children. When I read about some of the horrific stories and how the government did nothing and tried to hide these crimes, and then you see how much violence there is on the left, with our friend Charlie Cook getting murdered in cold blood this week and people on the left celebrating it openly, the left is the party of murder and celebrating murder. Let that sink in for a minute. That's who we're dealing with.
Elon, to so many of the British public who are scared to exercise their free speech, they're worried about being imprisoned or attacked even to share their speech on your platform X. What message would you give to them?
The message is to the reasonable center, to common sense. My appeal is to British common sense: look carefully around you and say, if this continues, what world will you be living in? This is a message to the reasonable center, the people who ordinarily wouldn't get involved in politics, who just want to live their lives quietly. If this continues, that violence is going to come to you. You will have no choice. You're in a fundamental situation. Whether you choose violence or not, violence is coming to you. You either fight back or you die. That's the truth.
Elon, you've spoken a lot about woke culture, the woke mind virus, and how it damages innovation and freedom of thought. We know that DEI often sees people getting jobs they don't deserve. Do you think this culture is holding back progress in the West, and what needs to happen to reverse it?
Again, I'm appealing to common sense and fairness. We should make decisions based on merit. If somebody is talented and hardworking, that should be the only means of advancement, not discrimination on the basis of sex, religion, or race. What a lot of the woke stuff is, it's actually super racist and super sexist. It's anti-religion, but only anti-Christian. Why only that? That's unfair. Do you not want a world where there is fairness and common sense, where you advance based on hard work, talent, and integrity? That should be all that matters. The woke mind virus is against all of that. It's wrong.
Thank you, Elon. We hear so much about censorship by governments and global corporations. A lot of people don't understand why we're allowing mass uncontrolled immigration into all Western nations. Do you believe there are powerful forces outside of elected officials controlling governments to control information? How do we resist that?
When you look at the behavior of organizations or people, you have to ask what the incentive is. There's a massive incentive on the left to import voters. If they can't convince their nation to vote for them, they import people from other nations to vote for them. That's a massive factor, and it's a strategy that will succeed if not stopped. It is succeeding. You see strong movements to allow non-British people to vote in Britain, non-French to vote in France, depriving citizens of their democratic power. It's a voter importation thing. If allowed to continue, they will sway elections and take your vote away. That is 100% what is happening.
I love it. The BBC is complicit in the destruction of Britain, and we pay for it. We're forced to pay for our own destruction. It's insane, unfair, and wrong.
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Musk, E. (2025, September 13). “We Either Fight Back or Die” – Elon Musk's Fierce Speech at London 'Unite The Kingdom' Rally | APT [Interview transcript]. APT. CEOInterviews.AI. https://ceointerviews.ai/interview/327093/
MLA
Elon Musk. "“We Either Fight Back or Die” – Elon Musk's Fierce Speech at London 'Unite The Kingdom' Rally | APT." APT, 13 Sep. 2025. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/327093/.
BibTeX
@misc{musk2025_327093,
author = {Elon Musk},
title = {“We Either Fight Back or Die” – Elon Musk's Fierce Speech at London 'Unite The Kingdom' Rally | APT},
howpublished = {Interview transcript, APT. CEOInterviews.AI},
year = {2025},
month = {sep},
url = {https://ceointerviews.ai/interview/327093/},
note = {Speaker-attributed transcript with timestamps}
}
