About Jacob Farmer
Jacob Farmer, President of Fleet Vehicles & Services and President of Specialty Vehicles at The Shyft Group, discussed the company's portfolio of nine brands in a June 2025 interview. Farmer stated that the brands are aligned around "full value creation," which he described as spanning "chassis building through specialty body construction all the way to full lineup fitting." He noted that vocation-specific brands like Utilimaster provide walk-in step vans and truck bodies for parcel, linen, and vocational markets, while Royal and Duramag brands serve infrastructure, power, utility, and general construction markets. Farmer also described the Strobes or Us business as "a national leader in the upfit for police and emergency response vehicles." He said the company's goal is to deliver "a turnkey asset ready to go to work and service within the market that it's required."
Source: AI-verified profile updated from Jacob Farmer's recent appearances.
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Transcript (1 segments)
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Jacob Farmer0:02
The Shift Group's portfolio of nine brands spans the spectrum from chassis to specialty body construction to upfitting, providing a unique advantage in the market that allows for industry-leading end-to-end solutions. Within the Shift Group, we have a portfolio of nine brands and those brands are really aligned around how we support our markets and fleets through what we call full value creation. That starts with chassis building through specialty body construction all the way to full upfitting. If you look across our portfolio, we have some vocation-specific brands like Utillimaster that offer walk-in step vans and truck bodies for very specific parcel, linen, and vocational markets. But that's not where we stop. We extend through our Royal and Duramag brands into specialty body and vocation upfits for infrastructure, power, utility, general construction markets, all the way to our Strobes-R-Us business where we're a nation leader in the upfit for police and emergency response vehicles. And ultimately, our goal is to position a turnkey asset ready to go to work and service within the market that it's required.
