The Shyft Groupβs Portfolio of 9 Brands Offers a Unique Advantage | JACOB FARMER | Fleet Mgmt Weekly
The Shyft Group's portfolio of 9 brands spans the spectrum from chassis to specialty body construction to upfitting, providing aΒ ...
President of Fleet Vehicles & Services and President of Specialty Vehicles, The Shyft
Search every verified Jacob Farmer interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Jacob Farmer, President of Fleet Vehicles & Services and President of Specialty Vehicles at The Shyft Group, discussed the company's portfolio of nine brands in a June 2025 interview. Farmer stated that the brands are aligned around "full value creation," which he described as spanning "chassis building through specialty body construction all the way to full lineup fitting." He noted that vocation-specific brands like Utilimaster provide walk-in step vans and truck bodies for parcel, linen, and vocational markets, while Royal and Duramag brands serve infrastructure, power, utility, and general construction markets. Farmer also described the Strobes or Us business as "a national leader in the upfit for police and emergency response vehicles." He said the company's goal is to deliver "a turnkey asset ready to go to work and service within the market that it's required."
“Within the Shyft Group, we have a portfolio of nine brands and those brands are really aligned around how do we support our markets and fleets through what we call full value creation.”
“That starts with chassis building through specialty body construction all the way to full lineup fitting.”
“If you look across our portfolio, we have some vocation specific brands like Utilimaster that offer walk-in step vans and truck bodies for very specific parcel, linen, and vocational markets.”
“We extend through our Royal and Duramag brands into specialty body and vocation upfits for infrastructure, power, utility, and general construction markets.”
The Shyft Group's portfolio of 9 brands spans the spectrum from chassis to specialty body construction to upfitting, providing aΒ ...
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