Blake Roney - Nu Skin History - SEA Live 2021
About Blake Roney
Blake Roney, co-founder and chairman of Nu Skin Enterprises, has continued to address company audiences with messages emphasizing resilience, innovation, and the company’s social impact. In a December 2024 opening address at the US Convention, Roney described business as a constant struggle against challenges, saying that “everyone runs for shelter when it rains except Nu Skin — we have a history of dancing in the rain.” He stated that the company’s growth comes from innovation and that it must adapt to changing regulations, technology, and market conditions. Roney expressed confidence in the company’s future, citing past achievements such as providing meals in Africa and said he expects that number to grow. In earlier remarks from 2023 and 2024, Roney discussed goal-setting and the company’s ambitions. He said Nu Skin intends to become “the most successful direct selling company in the world,” defined by paying out more to distributors than any competitor, and expressed a desire for the company to “do more good than any existent company in the world” and to help solve child hunger. Roney has also repeatedly urged distributors to focus on recruiting honest, cooperative people, warning against sponsoring “unpleasant or dishonest” individuals, whom he called an obstacle. He has framed the company’s mission as helping others, stating that “a good person to me makes other people’s lives better” and that distributors should “get up every day and ask, ‘Who can I help?’”