Matt Joyce - 120 Years of Sonneborn
About Matt Joyce
In a February 2025 webcast, Matt Joyce discussed HF Sinclair’s strategy for its lubricants and specialties business, stating that the company is "doubling down" on the business while competitors are downsizing. He identified the U.S. as the company's greatest growth opportunity and Canada as its most important market, and noted that the European slowdown is a headwind. Joyce said the company is exploring renewable solutions and introduced an immersion cooling technology called Innovate for data centers. He expressed a goal for the business to become a "solution provider" that reduces carbon impact. In September 2024, Joyce highlighted the 120th anniversary of the Sonneborn brand, an HF Sinclair brand, and emphasized the company's commitment to improving supply chain efficiency and investing in production. He stated that the brand is focused on using best practices in sourcing and producing specialty products for consumer and industrial applications.