Ann Ruckstuhl0:00
Inventory visibility is like love. The more you can wow, even deeper than marriage, it really is. Because shoppers, you know, we used to say cut down on one click, cut down one click. There are many clicks being cut down. They want to see information right from the get-go, right, including when can I have it? Is there one near me? And if I needed, like, you know, furniture, I need it on Saturday because I'm giving a dinner party. Can you accurately promise me I'll get this table by Thursday so I have time to, like, you know, if I have to assemble it or something like that, right? So what we're realizing: the whole concept of inventory visibility, location, delivery and pickup options, you know, and what's available to me—shipped to my home, shipped to the nearby store, or both—and that cuts across pre-order, backorder. It's all about my product: where is it and can you promise me on delivery accurate receipt? So what we found out with this particular benchmark is that, I hate to say this, this is the one child of the four children that requires a lot of love. Right, it's mature of them all, and that the leaders are eight times more likely to show the delivery date with the fulfillment option, like what Amy was describing, right? They're eight times more likely to be able to show that information in the cart than a non-leader. And then when it comes to what delivery options are available to me, right, including break out my order so each item has a separate delivery and fulfillment option, give me that choice—they're twice as likely to offer that mixed delivery option than non-leaders. So I think we all know shoppers are demanding. The benchmark shows 77 percent of the shoppers want to have delivery option based on speed, cost, and my channel of delivery, but only 38 percent of the retailers provide that information in that capability today. So 77, 38—we got a gap, okay. So the whole thing about not just showing that information early on in the buyer's journey, but accuracy is now the name of the game. You got to be able to do this accurately, because if you fail on that delivery date, the bad will that can incur—my dinner party without a table will be really difficult to pull off, right? So you have to do it not just check the box, like what Rob was saying. It's not a check box thing; it's can you do it well?
