Spotlight Series | Retail Winners Share Delivery Promise Dates On The Product Page W/ Ann Ruckstuhl
Did you know only 38% of #retailers are sharing #delivery promise dates when #customers get to a product page? Get this andΒ ...
Senior Vice President & Chief Marketing Officer, Manhattan Associates
Search every verified Ann Ruckstuhl interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Ann Ruckstuhl, Senior Vice President and Chief Marketing Officer at Manhattan Associates, discussed inventory visibility and delivery promise accuracy in a September 2023 appearance. She stated that shoppers want to see delivery information early in their buying journey, including when an item will arrive and whether it is available nearby. She described inventory visibility as "like love" and said the concept cuts across pre-order and backorder scenarios. Ruckstuhl cited a benchmark indicating that 77 percent of shoppers want delivery options based on speed, cost, and channel, but only 38 percent of retailers provide that information. She said leaders are eight times more likely than non-leaders to show delivery dates with fulfillment options and twice as likely to offer mixed delivery options. She emphasized that accuracy in meeting promised delivery dates is critical, as failing to do so can cause significant customer dissatisfaction.
“Inventory visibility is like love; the more you can wow even deeper than marriage it really is because shoppers want to see information right from the get-go, including when can I have it and is there one near me.”
“The whole concept of inventory visibility, location, delivery and pickup options, and what's available to me shipped to my home or nearby store cuts across pre-order and backorder; it's all about my product where it is and can you promise me accurate delivery.”
“Leaders are eight times more likely to show the delivery date with the fulfillment option and twice as likely to offer mixed delivery options than non-leaders, giving shoppers the choice they demand.”
“The benchmark shows 77 percent of shoppers want delivery options based on speed, cost, and channel of delivery, but only 38 percent of retailers provide that information and capability today, revealing a significant gap.”
Did you know only 38% of #retailers are sharing #delivery promise dates when #customers get to a product page? Get this andΒ ...
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