Eric Dickson13:04
Okay, so let me move down my list here of questions that I have for you. I think you and I have talked about this in the past, but we're both internal successors to the CEO role within our firms. That's a very positive reflection on both companies, frankly, when you can develop the talent from within. But obviously there are challenges with being that internal successor. You've worked with a lot of folks, a lot of folks that were your peers before. So maybe you could share with the audience what that transition was like for you and how that internal succession helped you in that transition, and what were some of the challenges that came with being the insider.
Yeah, and in some ways it was even a little bit harder for me because I was a student here before as a medical student and a resident, and people remember you in those roles often and have a hard time thinking of you as CEO. So I had a great boss for many years here, John O'Brien, who was the longest-running CEO of UMass Memorial Healthcare. When John was retiring and making this transition, he had picked up the organization in really rough shape when he came in as CEO and turned it around. What I watched him do then is what I recognized I needed to do. He immediately set a vision for the organization and said we want to be a top 10 academic health sciences center. We had cups that said that and t-shirts, and it was a little bit hard to imagine given where the place was at that time, but John said we want to be here, and that's the goal, and that's what we're working towards. He established that vision, and for the 11 years that he was CEO, he stayed true to that and worked towards it despite a lot of things that were trying to keep the organization down, an external environment, governmental regulations, everything that could come in. But one thing that most importantly I learned from John is establish that vision and drive to it. But as John was leaving, he did six weeks with me and just introduced me to everyone and transitioned the role. He was such a good friend during that period of time. He said, 'Eric, you're going to have to come out with a new vision. You can't just pick it up and stay with that. They're going to want to see something different.' So I put everyone in a movie theater, all the top 400 managers in the organization, and what the team had come up with is really focusing on two things: perfecting the customer experience, which was our patient and their family's experience, and perfecting the caregiver experience. That piece had been neglected, I think, and forgotten about how important it is to take care of our workforce. So we came up with a new slogan, and we had a contest for coming up with an image symbol that would remind us of it. What we finally came up with was 'Best place to give care, best place to get care.' Every move we made moving forward, every decision we made, was going to work to make things better for our patients and our people. We said 'best place to give care' intentionally first, not because it was more important, but just so everyone understood that if we didn't take great care of our people, our frontline workforce, they weren't going to be able to take great care of our patients. So it became a compact of sorts between management and the frontline workforce: we're going to do everything we can to take care of you, and we'll depend on you to do everything you can to take great care of our patients. It's driven us now for seven years, and certainly through the crisis that we've just been through. We had to make a decision about layoffs and furloughs. A lot of other healthcare systems had a big decline as we did in revenue. We have a culture built on respect for people as the foundation, and we made the decision we're not going to do that right now. This is scary for everyone. They're coming in and working in a hazardous environment, they feel insecure with their job, and we probably could have saved five to ten million dollars in doing that. But I believe because we didn't, we've recovered from this much faster than the other healthcare systems around us. So establishing that vision, I think, is the absolute key, and then holding to it so it's not just a tagline, it actually becomes part of the culture. Putting our people first so they can put our patients first has been what it's all about. It was on John's advice, and he's been a wonderful friend throughout the most recent crisis. I'll get a text from him: 'Great article I saw of you in the paper, you're doing a wonderful job.' I think it's a source of pride for him that somebody that he helped develop moved into the role, and I know it's a source of pride for Fred seeing you in this role. When I bump into him, he just eats laudatory about the great job that you're doing.