WFF Change Maker_The Wendy's Company_Lindsay Radkoski

🎥 Feb 06, 2019 📺 Women's Foodservice Forum ⏱ 1m 👁 192 views

About Lindsay Radkoski

Lindsay Radkoski, Senior Vice President and Chief Marketing Officer for Wendy's in the U.S., has discussed the company's approach to engaging with customers through emerging platforms and brand positioning. In a September 2023 interview, Radkoski stated that Wendy's enters spaces like the metaverse based on its brand positioning of "having our customers' backs" and forming relationships, adding, "If our fans are going to be there, we want to be there too." She noted that the company studies platforms before entering them to understand audience dynamics, and said that younger generations "can sniff out like corporate stuffy brand sponsor," requiring authentic engagement. Radkoski also said that customer expectations for speed and accuracy have "never been higher" due to a culture of instant gratification. Radkoski has also spoken about her leadership philosophy and career experiences. She described herself as a marketer who knows her way around a P&L, stating, "We're all in business to make money, and I love connecting what we do with customers to how we make money." She cited the death of a senior leader as a pivotal moment that deepened her loyalty to Wendy's and inspired a personal mantra of leaving things "better than I found them." Radkoski noted that she started a women's employee resource group at Wendy's, which has grown to over a hundred members, and emphasized the importance of diverse perspectives and tough conversations in team execution. She received the Change Maker award from the Women's Foodservice Forum in 2019.

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Transcript (1 segments)

Lindsay Radkoski0:03

This recognition is a true honor for me. I was 23 when I first attended WFF, and I remember being so amazed at the stories and the women that I had exposure to. For me, this award is affirmation of a lot of hard work. It's a chance to thank all the men and women who helped me along the way in my career, and it's a chance to challenge all of you to begin writing your own story. In my position at Wendy's, I get to be in the very center of all of our decisions around products, pricing, promotion, and the marketing calendar, so I'm in a great place to be able to impact business growth directly. One of the things that I've been able to do is make sure that we have a diverse perspective in all of our conversations, that we're challenging each other to get to the best place, having tough conversations, but ultimately aligning and moving forward to execute as a team. I believe that the future for women in the workplace has never been as bright as it is now, and we owe that to all the men and women who've come before us and paved the way. Our responsibility now is to make sure that we're paving the way so that the workplace is just as bright for diversity of all types, not just gender diversity.