Chief Marketing Officer of US, Wendys
Search every verified Lindsay Radkoski interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Lindsay Radkoski, Senior Vice President and Chief Marketing Officer for Wendy's in the U.S., has discussed the company's approach to engaging with customers through emerging platforms and brand positioning. In a September 2023 interview, Radkoski stated that Wendy's enters spaces like the metaverse based on its brand positioning of "having our customers' backs" and forming relationships, adding, "If our fans are going to be there, we want to be there too." She noted that the company studies platforms before entering them to understand audience dynamics, and said that younger generations "can sniff out like corporate stuffy brand sponsor," requiring authentic engagement. Radkoski also said that customer expectations for speed and accuracy have "never been higher" due to a culture of instant gratification. Radkoski has also spoken about her leadership philosophy and career experiences. She described herself as a marketer who knows her way around a P&L, stating, "We're all in business to make money, and I love connecting what we do with customers to how we make money." She cited the death of a senior leader as a pivotal moment that deepened her loyalty to Wendy's and inspired a personal mantra of leaving things "better than I found them." Radkoski noted that she started a women's employee resource group at Wendy's, which has grown to over a hundred members, and emphasized the importance of diverse perspectives and tough conversations in team execution. She received the Change Maker award from the Women's Foodservice Forum in 2019.
“I'm a marketer who knows my way around a P&L and that is a superpower in many ways. We're all in business to make money, and I love connecting what we do with customers to how we make money. We don't make money unless a customer takes a different action than they did today.”
“I have a great rapport with our finance group today. The tighter we can be, the more we can do together. It's all about growing the business and getting consumers to love us even more than they do today.”
“One of the biggest moments in my career was when a senior leader I worked with passed away. It made me realize there's so much more to life and purpose than just our job. It deepened my loyalty to Wendy's and inspired me to leave things better than I found them.”
“I started a women's employee resource group at Wendy's because there weren't many women in senior leadership. Now we have over a hundred members and seven employee resource groups, each sponsored by senior leaders. It's about creating a safe, transparent place where people can grow and learn.”
"I can't do this. People in my position with the workload I have, my kids, there's no possible way, and then I reminded myself, no, ...
Lindsay Radkoski, Wendy's VP of national marketing, talks with Nation's Restaurant News digital editor Holly Petre about the ...
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