Jeff Keltner53:19
Yeah, it's a great question. We measure NPS very carefully, typically on originated borrowers soon after origination. Our NPS hovers right around 80. I don't know what our latest number is across all of our partners. Frankly, our bank partners that are retaining — Customers Bank being an example — typically have slightly higher NPS than our programs that are selling to the capital markets, because the number one thing that influences people's happiness is their rate. Because you guys are able to offer slightly better rates than those lenders that are selling their loans to hedge funds and others, that typically results in higher customer satisfaction. But Eddie, I'm being told it's 81 right now. So 81 is a pretty high NPS. We monitor that weekly, daily, following the trends, because it's really important to us as a metric of whether the experience we're providing is meeting the customer's needs. That's why we got into this business — the consumer is our true north, and this is one of the ways we make sure we are staying true to that true north. Just as a point of reference, I'm sure many folks in the audience know their own NPS. Where would you say top-tier banks are hovering? I don't want to make anybody feel bad, Sam, but when JD Power looks at the NPS for the industry as a whole, I want to say it's in the 20s or 30s. I know there are some on the lower end that actually — NPS for those who aren't as familiar: Net Promoter Score, on a 1 to 10, 'Would you recommend this product or service to a friend or colleague?' 8 to 10 are considered promoters, 7 to 5 are neutral, 4 and below are detractors. You take your promoters minus your detractors, so a negative 100 is a possible score, not just a zero. We do see some in the financial industry who go into the negatives, where there are more people unhappy than happy. 8 to 10 means people have to be very happy. I think they're telling me Customers Bank's is right at 81. That's well above where I think anybody — the only people in the industry that have an 80 are probably USAA, who typically has a really high customer satisfaction score. Most of the rest are in the teens to 30s. I'd say top tier is considered 50 to 60, depending on how you measure it and what service. But 80 is quite high and looks a lot more like typical tech products in the broad consumer industry than financial services.
Well, so I guess people are asking if approval rates have gone up and if consumer demand has gone up in 2021. We saw certainly a dip in consumer demand going through the pandemic. In our minds, it's mostly recovered, I think buoyed a little bit by stimulus, but we've not seen a substantial slackening in demand from consumers. And frankly, the average approval rate has gone up. Approval rates depend a lot on the marketing mix — where people are coming from. But I will say on the same set of borrowers, every couple of months the model gets noticeably smarter. Whenever the model gets noticeably smarter, we can approve a few more of any given population of borrowers and lower the rates for a good population more, because there are still many good borrowers that we don't recognize as such. Every time you pull one or two losses that you can predict and not lend to, it gives you a handful of borrowers that you thought were too risky that you could pull in and actually better understand as creditworthy. That happens for us every month now. We may choose to mail a slightly riskier group than we did last month and offset that from a gross approval rate point of view, but every month the model is getting smarter. I think Sam would attest it's maintaining its performance from credit, and we're not seeing as it approves more people a deterioration of the credit performance. It's just us really finding those properly creditworthy people more accurately than we did a couple months ago.