Senior Vice President of Finance & Chief Accounting Officer, GREENBRIER COS INC (THE)
My Side Of The Story: I Got Caught Busting A Branding Myth By Reporters! What Happened Next...
shorts #branding #entrepreneurship I was innocently going out to dinner when this happened. I want to thank the reporters who ...
About Matthew Meyer
In a September 2023 video titled "My Side Of The Story: I Got Caught Busting A Branding Myth By Reporters! What Happened Next...", Matthew Meyer stated that "you cannot solve a branding problem with a marketing solution; it's the wrong tool." He said that "too many businesses are being led astray" by being advised to use marketing tactics such as Google ads and Facebook ads without first establishing their branding, and that they then see "an increasing ad spend." Meyer also said that "the amount of lies that I see being sold to businesses today cannot happen — cannot continue."
Transcript (1 segments)
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Look, look, okay, all right. I'm just trying to get to my car, but I'll answer your questions now. Here's the deal: you cannot solve a branding problem with a marketing solution. It's the wrong tool. You just got to get that straight. Too many businesses are being led astray, doing marketing this, Google ads that, Facebook this, when they haven't gotten their branding in order. Then they're wondering how come all we see is an increasing ad spend. Well, that's the breaking news. Want another breaking news? That's the breaking news. And why am I taking myself out to dinner with my family right now? Is it to get away from you guys? No, it's not to get away from you guys. It's actually because I need to be able to digest this, because the amount of lies that I see being sold to businesses today cannot continue. So that's the breaking news. Thank you very much for listening. I appreciate it. Thank you. I'll answer your questions next time. Thanks so much. Okay, guys, see you later. All right, enough for now. That's it.