Matthew Meyer

Senior Vice President of Finance & Chief Accounting Officer, Greenbrier Cos The

Search every verified Matthew Meyer interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2023 video titled "My Side Of The Story: I Got Caught Busting A Branding Myth By Reporters! What Happened Next...", Matthew Meyer stated that "you cannot solve a branding problem with a marketing solution; it's the wrong tool." He said that "too many businesses are being led astray" by being advised to use marketing tactics such as Google ads and Facebook ads without first establishing their branding, and that they then see "an increasing ad spend." Meyer also said that "the amount of lies that I see being sold to businesses today cannot happen — cannot continue."