Aiden Darné Shares One of His Favorite Spots Produced By Shutterstock Studios

🎥 Oct 26, 2021 📺 Digital Media Licensing Association ⏱ 2m 👁 159 views

Aiden Darné shares an example of an advertising spot created by Shutterstock Studios, which is one of his favorites.

About Aiden Darne

Aiden Darné, Global Head of Shutterstock Studios, has described the company's data licensing business as a significant growth area, stating that large technology companies pay Shutterstock between $25 million and $50 million a day for metadata associated with its images. He noted that this provides a copyright-cleared alternative to scraping the internet for machine learning data. Darné also discussed Shutterstock's approach to generative AI, including the launch of a text-to-3D platform in partnership with Nvidia. He said the company is focused on "ethical AI," aiming to ensure representation and diversity in generated content and to compensate contributors whose work is used for machine learning. Darné has highlighted the role of Shutterstock Studios in producing custom content for brands, such as a campaign for the pharmaceutical company ViiV that created new, documentary-style stock assets of people living with HIV. He has also discussed the use of virtual production technology, including XR stages, for commercial workcars, and described the company's acquisition of GIPHY as part of its expansion beyond its core stock content business.

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Transcript (3 segments)

Aiden Darne0:01

I want to share a bunch of work, but this to start with is probably one of my favorite projects from the past year. That is because we at Shutterstock Studios produce the TV and digital campaign for Shutterstock, our parent and big brother company. It was a fantastic brief. We were part of the wonderful creative team that were actively looking for new ideas of how we can push, change, and grow the perception of what Shutterstock is and what we're capable of producing and doing. Shutterstock Studios is a really key part of that new service and new offering within Shutterstock, because it means that we're so much more than just our ready-to-use assets, but of course that's the meat of the business. The reason why this is such an exciting project for me is everything on the background that you're going to see, the music and everything, is comprised from Shutterstock content. We used incredibly innovative XR virtual production technology, which they shot The Mandalorian on. We shot this in London, and so we created this incredible tapestry and world of just absolute imagination, tying all of these amazing shots and assets together across our editorial footage, clips, 3D assets, and animation as well. I hope you'll enjoy this.

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It's also great because it speaks to the power of our archive and of all of our stock assets. It was such an amazing editorial asset as well. It was such an amazing experience to go through that full amount of, I think it's 300 million, 200 million images, almost 20 million video clips, and all of the TurboSquid as well. So it was a great reminder to me and our production team of the power of Shutterstock, and really speaks to why we've been so successful just in this past 18 years for a number of different friends.