About Elizabeth Bauer
In a February 2022 interview, Liz Bauer, then Chief Customer and Marketing Officer at CSG, discussed the company's launch of CSG Encompass, a digital commerce platform. Bauer stated that Encompass builds on CSG's expertise in monetizing B2B complex billing and is designed to help communication service providers navigate multi-sided business models involving partners, consumers, and businesses. She described the platform as an integrated modular SaaS platform built on industry standards, aimed at making complex processes "easy, seamless, and invisible to the consumer."
Bauer also addressed the relationship between Encompass and an earlier product, Exponents, explaining that Encompass focuses on digital commerce and monetization by using customer data platforms, journey orchestration, and analytics to identify next-best actions. She emphasized that CSG's approach involves close collaboration with customers, noting that feedback consistently highlights the importance of how the company works with clients. Bauer said that CSG's employees co-create and collaborate with customers and partners to develop solutions that help clients "be relevant, survive, and thrive in this new economy."
Source: AI-verified profile updated from Elizabeth Bauer's recent appearances.
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Transcript (10 segments)
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Justin0:06
Joining me in the studio today is Liz Bauer, who's the chief customer and marketing officer at CSG. Liz, great to see you.
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Elizabeth Bauer0:13
Great to see you, Justin.
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Justin0:15
Now you've had a busy few months. You've just launched a product called CSG Encompass. Tell us a little bit about that and what does it do for operators?
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Elizabeth Bauer0:23
Thanks for the question. Yes, CSG Encompass, we're very excited about it. It really builds on our pedigree of being experts in the monetization of B2B complex billing. And the most important thing about CSG Encompass is it enables operators and communication service providers to really navigate that multi-sided business equation where you have partners, you have consumers, you have businesses, and you're leveraging your network to create a new economy, new vertical stacks serving manufacturing, retail, financial services. So it really allows communications service providers to take monetization and optimize the time to value in that 5G network. As we've helped net operators navigate from 3G to 4G, identify new services that can be monetized, now we're ready for that next step. And 5G increases the complexity associated with delivering these new services. It envisions an economy or a business model in which partners co-create and collaborate and offer their services, and network service providers move beyond connectivity and developing products and solutions that serve new verticals. So CSG Encompass was built from the ground up. It's an integrated modular SaaS platform built on industry standards, and it really isn't necessarily about simplifying the complex, but making the complex easy and seamless and invisible to the consumer.
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Justin2:04
And Encompass follows the earlier launch of a product called Exponents. How do those two fit together then?
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Elizabeth Bauer2:11
So if you look at the Encompass solution, it really is all around that commerce, that digital commerce and monetization. Encompass really optimizes—it's our solution that goes out and listens with intent for that user journey, so that we combine our customer data platform, our journey orchestration and analytics, combined with our omni-channel communications, to look at the various ways that a partner or a business or a network provider can follow the journey and identify the next best action for that journey to create a better business outcome, to create a quicker time to value, and also minimize the risk in rolling out these new services.
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Justin2:58
And Liz, you're the chief customer and marketing officer, so I think that makes you quite well placed to tell us, you know, how do you deliver great experiences to customers from CSG's perspective?
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Elizabeth Bauer3:08
Thanks. We're really fortunate because we work so closely with our customers and we're constantly engaging with them, whether that's on site with them, in customer advisory councils, product focus groups, customer satisfaction surveys. And the one thing that our customers consistently tell us is it's not what we do as much as how we do it. And if you go and look at our mission statement, we talk about channeling the power of all to create extraordinary experiences for our customers and our employees. There's a very important aspect of that, and that is the first words, which is 'by channeling the power of all.' That means that our employees are willing to co-create, collaborate with our customers and our partners to create these solutions that are enabling our customers to be relevant, survive, and thrive in this new economy. So really, while we develop these innovative solutions, it really is our people that work so closely with industry experts, leading brands around the world, to create solutions that really help our customers thrive in this new economy.
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Justin4:18
Liz, thank you very much for the insight. We wish you a fantastic in-person MWC20.
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Elizabeth Bauer4:24
Thank you, Justin. Appreciate it.
