Mobile World Live Interview with Liz Bauer, CSG's Chief Customer and Marketing Officer 28 Feb 2022
Liz Bauer, CSG's Chief Customer and Marketing Officer, outlines why digital commerce platforms like CSG Encompass areΒ ...
Executive Vice President & Chief Experience Officer, Csg Intl
Search every verified Elizabeth Bauer interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. In a February 2022 interview, Liz Bauer, then Chief Customer and Marketing Officer at CSG, discussed the company's launch of CSG Encompass, a digital commerce platform. Bauer stated that Encompass builds on CSG's expertise in monetizing B2B complex billing and is designed to help communication service providers navigate multi-sided business models involving partners, consumers, and businesses. She described the platform as an integrated modular SaaS platform built on industry standards, aimed at making complex processes "easy, seamless, and invisible to the consumer." Bauer also addressed the relationship between Encompass and an earlier product, Exponents, explaining that Encompass focuses on digital commerce and monetization by using customer data platforms, journey orchestration, and analytics to identify next-best actions. She emphasized that CSG's approach involves close collaboration with customers, noting that feedback consistently highlights the importance of how the company works with clients. Bauer said that CSG's employees co-create and collaborate with customers and partners to develop solutions that help clients "be relevant, survive, and thrive in this new economy."
“CSG Encompass really builds on our pedigree of being experts in the monetization of B2B complex billing. It enables operators and communication service providers to navigate that multi-sided business equation where you have partners, consumers, and businesses leveraging your network to create a new economy and new vert...”
“5G increases the complexity associated with delivering new services. It envisions a business model in which partners co-create and collaborate, and network service providers move beyond connectivity to develop products and solutions that serve new verticals.”
“CSG Encompass was built from the ground up as an integrated modular SaaS platform built on industry standards. It isnβt necessarily about simplifying the complex but making the complex easy, seamless, and invisible to the consumer.”
“Encompass optimizes digital commerce and monetization by listening with intent to the user journey, combining customer data platforms, journey orchestration, analytics, and omni-channel communications to identify the next best action and create better business outcomes with quicker time to value and minimized risk.”
Liz Bauer, CSG's Chief Customer and Marketing Officer, outlines why digital commerce platforms like CSG Encompass areΒ ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Elizabeth Bauer.