A Special Thanksgiving Message From MarineMax Executive Chairman Bill McGill
About William Mcgill
William McGill, Executive Chairman and CEO of MarineMax, has emphasized the company's focus on customer service and the boating lifestyle over short-term financial results. In a 2018 interview, he stated that MarineMax does not "chase the quarterly earnings" and instead evaluates acquisitions based on cultural fit. McGill described the company's strategy as "not growth for growth's sake" and noted that MarineMax measures customer satisfaction through Net Promoter Scores, which he said score in the "60s and 70s." He also highlighted the company's approach to service, saying that if a customer has a problem, "it's our problem" and that the company "runs to it." McGill has repeatedly described boating as a "life-changing" experience that brings families togetherikuha. In a 2015 message, he said that "people need boating" regardless of economic conditions, and in a 2016 Thanksgiving message, he stated that the company's team "change[s] people's lives through this thing called boating." During a 2013 interview, McGill discussed MarineMax's use of mall stores to reach potential customers who are not yet boaters, describing them as "considerers" with a "water gene." He noted that the company hosted over a thousand customer events called "getaways" annually. In a 2020 earnings call, McGill reported strong same-store unit growth and said the company was in communication with manufacturers about product availability, describing the situation as a "high-class problem."