Chief Executive Officer, President & Director, Marinemax
Search every verified William Mcgill interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. William McGill, Executive Chairman and CEO of MarineMax, has emphasized the company's focus on customer service and the boating lifestyle over short-term financial results. In a 2018 interview, he stated that MarineMax does not "chase the quarterly earnings" and instead evaluates acquisitions based on cultural fit. McGill described the company's strategy as "not growth for growth's sake" and noted that MarineMax measures customer satisfaction through Net Promoter Scores, which he said score in the "60s and 70s." He also highlighted the company's approach to service, saying that if a customer has a problem, "it's our problem" and that the company "runs to it." McGill has repeatedly described boating as a "life-changing" experience that brings families togetherikuha. In a 2015 message, he said that "people need boating" regardless of economic conditions, and in a 2016 Thanksgiving message, he stated that the company's team "change[s] people's lives through this thing called boating." During a 2013 interview, McGill discussed MarineMax's use of mall stores to reach potential customers who are not yet boaters, describing them as "considerers" with a "water gene." He noted that the company hosted over a thousand customer events called "getaways" annually. In a 2020 earnings call, McGill reported strong same-store unit growth and said the company was in communication with manufacturers about product availability, describing the situation as a "high-class problem."
“We don't chase the quarterly earnings; we don't chase short-term thinking. We look at acquisitions and say does it make sense, is the culture right? It's all about culture and helping customers select the right boat, teach them how to use it, and service them.”
“We're on track to be an excess of a billion in revenues this year. The economy goes up and down, but people are going to boat no matter what's going on. This family connection to boating is so strong that even if customers lose their car or house, the boat would be the last thing they give up.”
“Our strategy is not growth for growth's sake. If we find the right dealers or marina locations with the right culture, we'll do it. It's a win for MarineMax, the customers, and the dealers.”
“We measure our customer satisfaction through Net Promoter Score, which we call 'fans.' World-class companies score 40-60%, and MarineMax scores in the 60s and 70s even after 5 or 10 years because we own the problem and communicate with customers no matter the news.”
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