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James Farley
President, Chief Executive Officer & Director, Ford Motor Co

Ford CEO Farley on Supplier Fire, Tariff Impact and EVs

📅 Oct 23, 2025 Bloomberg Television 10 MIN 1420 VIEWS 16 SEGMENTS · 2 SPEAKERS
Ford CEO Jim Farley discusses the impact of a devastating fire at a key aluminum supplier on earnings, how the automaker is ...

Questions asked in this interview

7
  1. 0:00How hard did it hit you or will it hit you in the fourth quarter?
  2. 0:59Is this just because of the proclamations that we got last Friday in terms of parts costs?
  3. 2:15relative to some of your competitors and whether they understand the potential disadvantage that that would put you in if there isn't some sort of agreement to smooth that out?
  4. 3:41... with dealers right now, Jim, particularly when it comes to consumer capacity to spend, particularly given how high that we've seen, at least just general prices across the board, not just on Ford's, but overall with regards to car prices?
  5. 5:49How much are you leaning into that sort of high-end off-road racing business?
  6. 6:57And do you see this as a reset of what we're going through right now with regards to EV production and for that matter, EV demand?
  7. 8:19Now, what are you doing at Ford to try and deal with that really difficult issue for US producers?
Matt 0:00 ↗
You had, as Sherry House was telling us earlier, you would have raised your full year guidance were it not for this aluminum plant novellas fire. How deep was the damage? Can you quantify that in terms of F-150 units or Expedition and Navigator units? How hard did it hit you or will it hit you in the fourth quarter?
James Farley 0:23 ↗
Well, we're still working through it, Matt. Hi. Thanks for having me on the show. We're still working through it. It'll be, I'd say, around 100,000 units, but we still have the opportunity to improve that. This is really a retiming of wholesale. What we lose this year, we'll gain most of it back next year. Maybe a billion and a half to two and a half billion of effort this year, a little bit heavier on the cash because of how auto works, but we'll be gaining at least a billion, if not more, of that back next year. So it's kind of a retiming. Very serious situation, but really proud of how the team dealt with it so far.
Matt 0:59 ↗
We also heard, as Gabrielle Coppola just mentioned, that the headwinds from tariffs are really going to be cut in half. You had previously said you expected about $2 billion in headwinds from tariffs. Now you're looking at just $1 billion in those costs for this year. How did that happen? Is this just because of the proclamations that we got last Friday in terms of parts costs?
James Farley 1:16 ↗
Yes, there was. And I have to thank Donald Trump, our president, and the administration. This is a huge benefit for America's largest auto producer. It did cut our tariffs to about $1 billion. It will be about the same next year. This is basically a reduction of our imported parts that we have to import for our U.S.-produced vehicles, finished vehicles. But they also announced a 25% tariff on imported heavy and medium duty trucks, which is a big benefit for Ford because we make 100% of our Super Duties, our most profitable vehicle, in the US. We do not import them, but our competitors do. So a lot of things are going on in the policy area, including the upcoming EPA decision on tailpipe emissions.
Matt 2:15 ↗
I am curious what type of conversations, Jim, that you've had with the administration on the potential for some sort of relief, if not equity, with regards to how much of your production is based here in the U.S. relative to some of your competitors and whether they understand the potential disadvantage that that would put you in if there isn't some sort of agreement to smooth that out?
James Farley 2:38 ↗
Really good question. So Ford produces 80% of what we sell in the U.S. here in the U.S. We actually export more, so it's more like 85%. We are way ahead of our competitors, even our domestic competitors. Some of them are only importing or making about 50% in this country. So the administration, Donald Trump himself, really listened carefully to Ford as we made our way through adjusting these new tariffs. And that was a proclamation we saw last week where we would moderate our tariff. We still have a tariff net, but this is a much more reasonable level and certainly rewards us as the most American car company. And you can see our tariff has been cut in half basically. Now we still have more work to do, but we're very thankful to the administration for the adjustments they made as we made our way through all this after the bilateral trade agreements with Japan, for example.
Matt 3:41 ↗
What conversations are you having with dealers right now, Jim, particularly when it comes to consumer capacity to spend, particularly given how high that we've seen, at least just general prices across the board, not just on Ford's, but overall with regards to car prices?
James Farley 3:56 ↗
The number one thing on dealers' minds and consumers' minds, of course, is affordability. We make America's best-selling vehicle, the F-150, for 47 years now, and that's what's on the mind of everyone now in the U.S. We're starting to see payments go out another full year to seven or eight year financing. It's not in Ford's captive, but some of the third-party finance companies are starting to see more stress on repossessions. That's not the case at Ford. We tend to have the highest-end customers because of our prices, but that's on everyone's mind right now and a key focus for us. In fact, our fastest-turning vehicle is a Ford Maverick, an affordable hybrid pickup truck, because it's affordable.

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Cite this transcript

APA, MLA, BibTeX
APA

Farley, J. (2025, October 23). Ford CEO Farley on Supplier Fire, Tariff Impact and EVs [Interview transcript]. Bloomberg Television. CEOInterviews.AI. https://ceointerviews.ai/interview/378112/

MLA

James Farley. "Ford CEO Farley on Supplier Fire, Tariff Impact and EVs." Bloomberg Television, 23 Oct. 2025. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/378112/.

BibTeX
@misc{farley2025_378112,
  author       = {James Farley},
  title        = {Ford CEO Farley on Supplier Fire, Tariff Impact and EVs},
  howpublished = {Interview transcript, Bloomberg Television. CEOInterviews.AI},
  year         = {2025},
  month        = {oct},
  url          = {https://ceointerviews.ai/interview/378112/},
  note         = {Speaker-attributed transcript with timestamps}
}