"Ab-InBev, We chose to HAVE A DREAM!" Carlos Brito - Leadership #shorts
About Carlos Brito
Carlos Brito, former CEO of Anheuser-Busch InBev, has continued to speak publicly about leadership and company culture. In a December 2024 appearance, he stated that a leader must focus on building a quality team, attracting top talent, and creating an environment where people are not afraid to fail, as mistakes produce learning. He said that autonomy for team members requires clear priorities, constant communication, and a framework of agreed-upon rules. Brito has also discussed the importance of a company "dream" rather than a mission statement, saying that the passion for a company comes from a dream that touches people and that the company is the group of people. Brito has reflected on the changing role of corporate leaders, stating that the definition of a good leader has shifted from solely delivering business results to proving that one is "part of the solution, not part of the problem." He has cited examples such as companies using their assets to help communities during the COVID-19 pandemic. He has also noted that a company's reputation now depends on treating employees, consumers, and suppliers well, and that leaders must be present in community discussions. Brito has described his own career decision to take a significant pay cut to join a company whose culture and people he believed in, calling it a bet on people and culture.