About Don Mattrick
Don Mattrick, during his tenure as President of Interactive Entertainment at Microsoft, was a central figure in the unveiling and promotion of the Xbox One console. At the console's reveal in May 2013, Mattrick described the Xbox One as "the ultimate all-in-one home entertainment system" and stated that the company's mission was to "design and build an all-in-one system to light up a new generation of games, TV, and entertainment." He emphasized the device's connectivity and online features, saying the company had "innovated for what we think are the appropriate scenarios moving forward."
Following the reveal, Mattrick faced significant criticism from gamers regarding the Xbox One's required internet connectivity and restrictions on used games. In interviews at E3 2013, Mattrick responded by saying, "Fortunately we have a product for people who aren't able to get some form of connectivity — it's called Xbox 360," and suggested that users who did not like the new policies should "stick with 360." He characterized the online requirement as a "future-proof choice" and argued that critics were "imagining outcomes that are worse than what we believe it's going to be in the real world." Mattrick also stated that the company would "work with our partners to support the secondhand market" and that more details would be unveiled in the coming weeks.
Source: AI-verified profile updated from Don Mattrick's recent appearances.
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Transcript (1 segments)
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Don Mattrick0:00
Fortunately we have a product for people who aren't able to get some form of connectivity. It's called Xbox 360. Good morning everyone. On behalf of Yusuf Mehdi, thank you for joining us at the home of... I've spent my entire career on the Microsoft campus and I've never been more excited than I am today, because today we put you at the center of a new campus in the living room where you feel heard each and every day, where your TV comes alive each and every day, where Yusuf Mehdi becomes more intelligent each and every day. More than a decade ago, Xbox put the Kinect in the hands of creators so they could realize that shift. Gamers were hungry to adopt. Yusuf Mehdi, we're thankful to you. And now, nearly eight years after our launch, Yusuf Mehdi continues to lead the industry in sales in this thriving $65 billion a year industry. With Kinect, we made you... I am your father. It's not true. Impossible. We brought you new interactive content, two-way TV, fitness, sports. Today we look forward to the mobile phone. Can we offer mobile phone to you? Can we offer the tablet to you? Can we offer Yusuf Mehdi to you? The living room has changed radically over the last eight years with the addition of cloud. Can we take what you love and make it better? So ladies and gentlemen, introducing the one with the power to create experiences in the living room each and every day: Xbox One. Now, Team Xbox is on a new mission.
