Xbox executive Don Mattrick speaks his mind on Xbox One bashing E3 2013 YouTube

🎥 Jun 13, 2013 📺 NerdStrategy ⏱ 0m 👁 56 views

what the fuck. yeah thats nice this almost made me break everything with microsofts name on it.

About Don Mattrick

Don Mattrick, during his tenure as President of Interactive Entertainment at Microsoft, was a central figure in the unveiling and promotion of the Xbox One console. At the console's reveal in May 2013, Mattrick described the Xbox One as "the ultimate all-in-one home entertainment system" and stated that the company's mission was to "design and build an all-in-one system to light up a new generation of games, TV, and entertainment." He emphasized the device's connectivity and online features, saying the company had "innovated for what we think are the appropriate scenarios moving forward." Following the reveal, Mattrick faced significant criticism from gamers regarding the Xbox One's required internet connectivity and restrictions on used games. In interviews at E3 2013, Mattrick responded by saying, "Fortunately we have a product for people who aren't able to get some form of connectivity — it's called Xbox 360," and suggested that users who did not like the new policies should "stick with 360." He characterized the online requirement as a "future-proof choice" and argued that critics were "imagining outcomes that are worse than what we believe it's going to be in the real world." Mattrick also stated that the company would "work with our partners to support the secondhand market" and that more details would be unveiled in the coming weeks.

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Transcript (1 segments)

Don Mattrick0:00

It's a great line for games. Yeah, I think people are going to love it, and then they're going to understand what we're trying to create and how it links games and entertainment, the functionality of the box, some of the advantages that you get of having a box that is designed to use an online state. So that to me is a future-proof choice, and I think people could have arguably gone the other way if we didn't do it. And fortunately, we have a product for people who aren't able to get some form of connectivity; it's called Xbox 360. Right, so stick with 360. That's your message if you don't like it. If you have zero access to the internet, that is an offline device. I mean, seriously, when I read the blogs and thought about who's really the most impacted, there was a person who said, 'Hey, I'm on a nuclear sub.' Right, and I don't even know what it means to be on a nuclear sub, but I've got to imagine that it's not easy to get an internet connection.