Susan Larkin Solemar Top Ten #2
About Susan Larkin
Susan Larkin, Executive Vice President and Chief Operating Officer at Audacy, discussed the company’s Chapter 11 bankruptcy in a September 2024 podcast, describing it as “the best possible case scenario” and “not disruptive to our day-to-day operations,” and said it positions the company for “meaningful growth and success in 2024 and beyond.” She stated that Audacy has 221 radio stations in 45 markets, reaches 200 million people per month, and employs about 5,000 people. Larkin noted that radio advertising is evolving, with linear listening declining a few percent annually, while the company plans to grow its digital platform at a greater rate, and she described radio personalities as “the original influencers” representing a key monetization opportunity. She said Audacy is exploring AI for tasks such as copywriting and gathering interview questions, but within guidelines and with a focus on automation to ease task work rather than replace people. In September 2023, Larkin appeared at the Hollywood Bowl for the American Foundation for Suicide Prevention, where she said Audacy had raised $1.5 million for the organization and emphasized the role of audio in supporting mental health and saving lives. She promoted the 988 suicide prevention hotline, stating that Audacy’s personalities and artists can help spread awareness. In a July 2025 video, Larkin highlighted the wellness center and gym at the Solemar development, describing it as “packed with state-of-the-art equipment” and noting the “epic ocean views” as her favorite feature. She has also spoken about her career path, including breaking into radio sales in the mid-1980s and advancing into management, and she said that more women are in senior leadership positions today compared to the 2000s)Skip