About Nina Tassler
Nina Tassler, co-founder of PatMa Productions, has been active in discussions about gender equality in media and community service. In a December 2024 conversation with Geena Davis, Tassler described the approach of the Geena Davis Institute on Gender in Media as a partnership that presented data and research to networks, calling it a "business opportunity" that "can create revenue" and "new buyers." She attributed the resulting "systemic change" to "collaboration and coalition building." Tassler also spoke about her own career path, noting that she "came from the theater," worked as a receptionist at a talent agency, and later rose to become chairman of CBS Entertainment.
Tassler has also been involved with Jewish Family Service LA, receiving the Susie Forer-Dehrey Spirit of Humanity Award in December 2023. She said she was "drawn to the organization because it is a large social safety net organization that helps people who are going through all sorts of challenges in life." In a separate 2023 interview, Tassler discussed her book "What I Told My Daughter," explaining that she wrote it after realizing a book of real experiences for mothers did not exist. She described the book as a compilation of "personal narratives rather than platitudes or a how-to."
Source: AI-verified profile updated from Nina Tassler's recent appearances.
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Transcript (34 segments)
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Geena Davis0:01
Hi everybody, I'm Geena Davis and I'm here with someone incredibly special to me and to all of you, I'm sure: Nina Tassler, who I've known almost 50 years, unbelievably. And we are here to celebrate Nina getting the Susie for a Dairy Spirit of Humanity award. So let's talk to Nina. Maybe tell us a little bit about how you got involved with JFS.
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Nina Tassler0:25
I was drawn to the organization because it is a large social safety net organization that helps people who are going through all sorts of challenges in life. Everybody who works there, they lead with their heart and they lead with their commitment to helping make people's lives better.
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Geena Davis0:46
And that's you too, you know. You've always, always led with your heart and that's just inherent in who you are.
N
Nina Tassler0:55
Well, thank you, my love. And I just think it speaks to people who are drawn to the organization are people who truly care about humanity and care about improving the quality of people's lives.
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Geena Davis1:06
Yeah, and I've been a fan ever since you became involved with JFS. I've become such a fan of... well, you.
N
Nina Tassler1:13
It's interesting because when I started getting involved in the organization, you did as well. And there was an event that we had on the lot at CBS, right? It was called A Night of Hope and it was to raise awareness for the domestic violence program that they have at JFS. And you so generously co-hosted that event, which really brought out a huge, huge support at CBS. And then you did another event later on where we did a fundraiser for JFS with Peggy Orenstein, who had just published a new book, and you were there speaking out. So you've been involved in JFS for as long as I have.
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Geena Davis1:52
It's wonderful for you to point out how important JFS is and all the incredible things they do.
N
Nina Tassler1:58
And she also managed to turn this room around to be about me, as it turns out. Well, we're going to have a series of videos. I don't believe you've seen, but we're going to take a look at the first one.
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Video Narrator2:17
Nina is amazing. I think the best way to think about Nina is she's a person who sees everyone in the room. She's one of my favorite people, an incredible human being, and someone that you want to hang out with all the time. Probably one of the biggest hearts and one of the fastest minds and one of the strongest wills of anybody I've ever met. I have always been seduced by her eyewear. It has been bold and audacious, just like her. Nina's like a whirling dervish of activity and thoughts and emotions, but with gravitas and focus and dignity. She might appear to be petite, five foot nothing if that, which makes me feel like a giant of a man until you start to get the force of that personality. Throughout her life, Nina has never stood down and has always sought to empower those around her. Nina is as real as real can get. She's been a real role model in the social justice world. When someone throws a gauntlet down before her, she gets this little grin on her face and then you know, oh, Nina just thought, I can do this. She is one of the strongest, most powerful, passionate women I know. And once you are in her world, you never leave it.
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Geena Davis3:47
Well, exactly. Oh my God. How do you feel seeing that?
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Nina Tassler3:51
A little overwhelmed. It is overwhelming. And it's a real blessing and I'm very fortunate. I really am. I feel blessed. I feel fortunate and overcome with gratitude.
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Geena Davis4:04
So we know each other because we met as freshmen, indeed, when we were studying acting. That's right. And I don't know how long it took us to become inseparable. It might have been really very fast.
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Nina Tassler4:16
Very fast. No, we ended up being roommates at one point and we've been together ever since. But there's somebody else from BU who maybe has been with ever since as well. Jared Levine is going to join us, who is your husband.
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Jerry Levine4:38
Hello, darling. Hello, darling. I'm good. So what are we doing here tonight? Is it game night?
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Geena Davis4:43
Yes. I want to thank you both for doing this in your home.
N
Nina Tassler4:49
Thank you. We're here at Nina and Jerry's home.
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Geena Davis4:53
So Jerry, we met in a video also. And you guys, how soon did you start to become friends?
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Jerry Levine5:05
Well, I think I met you first. First you, I did an audition with. So I met you right the first movement class. You were in a green leotard. That's right, I did. And we used to get in trouble all the time in our History of the Theater class because it was nine o'clock in the morning. You know who wants a nine o'clock class? I made it one of my missions to get you to laugh. You'd laugh, which I seem to remember.
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Geena Davis5:36
Jerry, you're involved with JFS in a big way. Talk about your involvement and one of your particular clients.
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Jerry Levine5:47
Yeah, yeah. I got involved with JFS through Nina. She introduced me to the Connect program, who introduced me to a woman named Maxine Heller, who was about 90 something at the time. And her granddaughter Rachel Mason is with us here tonight. So as standard, we lost Maxine about two years ago because she just, you can't live to a thousand years old. And it was an incredible experience for me. And it was more for me. I got more out of it, I think, than Maxine. But we argued about that, who got more. You know, the idea of the program is to help your buddy do things that they necessarily can't do for themselves. Maxine got pretty quickly got the idea that she could do things for herself and she would rather go out to lunch or to the movies or double date with me and Nina at a coyote restaurant. And she loved her margaritas. I didn't drop them off. And she would have her friend Owen, who we've lost also, he was with us as well. With me forever.
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Nina Tassler6:45
Yeah, very special. Very special.
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Geena Davis6:48
Well, you guys mean everything to me for so long. You're my life. And you are also responsible for the lives of some other people. And we have another video that we'd like to show you. So stay for that chair. Thank you.
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Video Narrator7:07
Unconditional love is something that I've always felt for my parents. I've never felt that there was anywhere or anything that I could do wrong that they wouldn't always try and teach me something about it or still always let me know that they love me at the end of the day. I always felt seen and respected as an individual more so than just a son. They're very loving. They've also welcomed my family with open arms. I don't think there is anything more important to Nina than her family. She's also a really good dog mom. Yes, thank you. Tell me what you think of my mom, Nina. She's always there for anybody and she's a great listener. Both my grandparents were very tolerant, progressive people. The way that Nina grew up with her activist parents and her family values, it totally made sense for her to be part of Jewish Family Service. She always taught me how women were discriminated against and to look out for it. And through what she did with her career and with her social justice, I just saw that so clearly. Someone who affects change or wants to affect change starts with being able to listen and be tolerant and humble to other people. I'm really proud of all the things that she's done and her relationship with JFS and how far she's gone with you guys. Congratulations, mom. We love you. We're super proud of you and we think that you're great.
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Nina Tassler8:47
Oh, you're the best kid. Oh my God, I love them. It's been really great to watch our children grow up together.
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Geena Davis8:55
Yes, and his children. That's right. Beautiful, beautiful kids. And so I think that finishes me for the night. Congratulations, Nina.
So that was wonderful, learning a little bit more about your family and how they feel about you. How about we talk about your career in the industry for a bit? Okay, studied acting and then moved to California and pursued a different path.
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Nina Tassler9:26
So I was an agent for about four or five years and had extraordinary mentors and amazing people. And then pursued the executive track and then stayed as a development executive and worked my way up through all the different phases that one goes through. And then ultimately was fortunate enough to be at CBS and chairperson at CBS.
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Geena Davis9:50
But something that you really enjoyed the most and it meant the most?
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Nina Tassler9:54
I think being able to establish meaningful relationships with people. That's been a part of my upbringing. I was raised in a community that I was the only Jewish kid and I was the only Puerto Rican kid in the entire school. So that helps kind of forge your identity and also helped me understand that I was just one person, but dedicating your life to doing good things really mattered.
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Geena Davis10:24
Speaking of which, we have a final video for you to see. Okay.
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Video Narrator10:30
Her secret to her success at CBS or in the television industry is the same secret that makes her the great leader she is at JFS. Not only do the best you can and make the best TV shows you can, but to make a difference. This is a good and kind and decent, integral person in a position of power. And I love that some of the best TV shows in the history of the business, audiences got to enjoy it because Nina wouldn't give up. Nina wouldn't take no for an answer. She's truly a creative visionary and has made a huge imprint on network television. She was a huge reason Big Bang Theory got to live. The one thing I will say is that the first time I sat down with Nina, I felt like a great energy and intuitively I felt like, you know what, this is someone that I want to work with. She just was so excited and open and whispered in my ear, I knew they wouldn't kill you off. Of course you were going to stay on the show. And from that moment on, she had me in her back pocket at all times. When she puts herself out to organizations that are serving communities, you quickly realize what you've got. She's putting herself and her sweat equity into it all the time. I met Nina at CBS Television City. I think I was going to dinner with Debbie Barrack. She was telling us a story that just made us crack up and laugh so much and I just thought how lucky Debbie is to get to work with this woman all the time. A marriage that I think was forged initially by Debbie Barron, who recruited us, but also recruited a lot of people. And probably the star of all the people she recruited was me. She just takes the mission of JFS so seriously. Much of her tenure as board chair was during COVID. Usually the tenure for the chairperson is two years, and because of COVID and Nina's ability to pull people in, we asked her to stay on for a third year. We were dealing through COVID with real basic needs: food insecurity, housing insecurities, and mental health issues. And JFS was there under Nina's leadership and not only survived but thrived, serving hundreds and thousands of people. And nothing was going to stop Nina. Nothing was going to stop JFS. So I just want to congratulate you on receiving the Spirit of Humanity award. They know that this has been a special year for all of us. And I have so gratefully appreciated all of your support, your love, and your friendship. And it has just made my life so much fuller. And I hope that you always go from strength to strength and that your world and our world is a better place because of the work that we've done together.
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Geena Davis13:43
A little bit. So beautiful. So beautiful. Oh, you so deserve it.
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Nina Tassler13:52
Oh honey, thank you. Beautiful tribute, all of this. Well, the time that I got to serve as board chair, it was challenging. But I think what was so amazing is how everybody on the board and in the entire organization, the staff, the administrators, everybody rallied together in a way that was superhuman. And one of the people you know that we heard from, Susie Ford Derry, who literally embodies the essence of JFS. And Susie mentioned someone so dear to us, and the person who brought us into JFS, and that is Debbie Barrack of blessed memory. And she was my colleague at CBS for almost 25 years and was an extraordinary, extraordinary person. When we'd go to board meetings, she'd say, isn't it incredible that you can walk in here into a board meeting and literally the work that the board would do was so profound, right? And that when you would walk out, you would feel the sort of lightness in your heart because you knew that you were there to do good, right? But I think getting the award has the most meaning because it is named for Susie. And I feel so blessed and so grateful. I look at everybody at JFS and know that the work that they do is changing people's lives. So I am grateful, I'm humbled, and kind of speechless. I love you so much.
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Geena Davis15:47
I love you.