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Paul Grewal
Chief Legal Officer & Corporate Secretary, Coinbase Global

Conversation with Paul Grewal: Crypto Regulatory Landscape and What it Means for Base

📅 Jan 31, 2025 Base 30 MIN 104 VIEWS 38 SEGMENTS · 2 SPEAKERS
... sec's jurisdiction we've got a bunch of unanswered questions surrounding crypto regulation that need to be answered and now ...

Questions asked in this interview

11
  1. 7:53Let's start with the basics: how does the Coinbase listing process work overall?
  2. 13:48Other things we're looking at around the project teams?
  3. 15:30What else matters when we're thinking about limited capacity for listing assets and trying to get as many high-quality ones through?
  4. 18:01Can you pay to get a token listed on Coinbase?
  5. 18:52Second one: does knowing someone at Coinbase or building on Base guarantee a token listing?
  6. 19:29Once the token is listed, is it always going to be on Coinbase?
  7. 19:45Next one: popularity guarantees a token listing?
  8. 20:07And the last one: the listing process is fixed and never changing. Is that right?
  9. 20:38How do we make this better both in the short term and the long term?
  10. 23:34How do you expect this new era, the new SEC leadership, and the new administration to impact that case?
  11. 27:11How do you think builders on Base and around the world are going to benefit from this additional clarity?
Jesse Pollak 2:02 ↗
Hello everybody. I don't think we're streaming. I'm not seeing it on Twitter. Oh, there we are. Okay, now we are. Hello everybody. Happy Thursday. I'm super excited to be here. I'm Jesse Pollak, the creator of Base, and I'm joined by Paul Grewal, the Chief Legal Officer at Coinbase. Welcome, Paul.
Paul Grewal 2:23 ↗
Hey, thanks Jesse. Super excited that we're here together. I know there's a ton of builders who are tuning in who are really interested in where we're at from a regulatory perspective and how that's shifting, how onchain builders build, and how this onchain economy grows. I want to start with a little bit of the high-level context. From your perspective, I know that Trump issued this executive order announcing a crypto working group with a mandate to create a formal digital asset market structure and to define how securities and commodities and more come together. How big is this announcement and how do these moves kind of impact Coinbase and the ongoing regulatory battles that we've been working through?
The announcement is huge, and the moves are going to have a huge impact on how we think about regulation in the United States going forward. I'm not prone to exaggeration, Jesse, but I would say it's nothing short of the dawn of a new era for crypto and for America's leadership in crypto.
Jesse Pollak 3:25 ↗
A new era. Love that. I'm declaring a new era today.
Paul Grewal 3:28 ↗
To take a half step back and recall how we got here in the previous administration, there was an unwillingness, even a hostility, to engage with crypto on what sensible rules and sensible regulation could look like. Instead, we had an administration, and in particular an SEC led by Gary Gensler, who basically thought the way to bring crypto to heel was to regulate through arbitrary enforcement actions and as much ambiguity as possible. Over the course of case after case, lawsuit after lawsuit launched against crypto, the courts pushed back. The courts were deeply skeptical of the argument that anything and everything related to crypto falls to the jurisdiction of the SEC and that clear rules were already in place. As we think about the future, during the run-up to last fall's election, we focused as an industry, and certainly here at Coinbase, on what legislation, what laws passed by Congress, could ensure sensible rules are put in place. Coming back to the executive order, it's remarkable that President Trump issued the EO on crypto within 24 or 48 hours of taking the oath of office. It did so much to set a very different tone and direction for the country. The executive order established a working group for the president on digital assets, chaired by President Trump's crypto czar David Sacks, including leaders from across federal agencies, the economy as a whole, and a number of experts from inside crypto. It also set out a goal of a federal regulatory framework for digital asset regulation and a plan and schedule to make that happen. This says that for the very first time in the United States, there will be real collaboration between the crypto community and the federal government to get to the right rules that balance promoting innovation with protecting investors and consumers. This makes a good deal of sense because we've seen what unclear rules and unclear regulation can lead to. It's been a minefield for crypto users and especially for crypto builders who have wondered whether by simply working on their projects they would be subjected to a subpoena, a visit from the SEC, or a lawsuit. We're excited about this. We're going to continue to be a resource for the new administration as they get their legs and move forward. As much leadership as has been shown by the Trump administration so far, to get to sensible legislation we're going to need Republicans and Democrats alike to come together on crypto. Coinbase is eager to play whatever part we can to make that happen.
Jesse Pollak 6:41 ↗
It's absolutely huge, and it feels like there's urgency to create this clarity. You mentioned how challenging it's been for builders. I spent so much time with builders in the United States and abroad, and one of the defining characteristics of the last four years, really the whole history of crypto, is people spending more money on lawyers than on actually building their product because the lack of clarity held them back from innovating. We've experienced this firsthand with Base and with Coinbase, but we're pretty scaled, so we could pay for the lawyers and go to court and fight. For the small, single-person builder, it's not possible. We've basically blocked out innovation from some of the most talented, innovative, ingenious builders in the United States for many years. I think this is going to be a floodgate for innovation over the next...
Paul Grewal 7:34 ↗
I say this as a lawyer, Jesse. In many ways, the last four years have been a golden age for those of us who practice law and practice crypto. But as good as that's been for guys like me, I'm not sure it's been very good for America, and certainly for American builders.
Jesse Pollak 7:53 ↗
100%. That's the broad context. We're shifting into this new era. One of the things we've had a lot of questions about, particularly in the last few weeks as there's more energy on Base and people are looking for more exposure to people coming onchain, is listings at Coinbase. This comes from the place that Coinbase is the most trusted brand in the world with massive reach to all the people joining the onchain economy. I want to dig into the details about how listings work and how that's potentially shifting in the new environment. Let's start with the basics: how does the Coinbase listing process work overall? Walk me through it.
Paul Grewal 8:35 ↗
Happy to do that, Jesse. I agree there have been a lot of questions and maybe even concerns about the process. We start from a place focused on Coinbase's mission, which is to bring the world onchain and bring at least a billion people all around the world into the crypto economy. We hold that mission close as we think about what assets to list when. We ask what will help us advance that mission. With that in mind, we follow a very defined process and set of standards for listing a particular asset. It starts with the work of something at Coinbase we refer to as the Digital Asset Support Group, which I happen to be a part of. This team is foundational to the process by which we make decisions on which assets get listed and how we apply our standards. Assets are picked based on a vetting and review process that looks at a number of issues across legal, compliance, and technical security standards. We also apply a number of signals for each asset that are qualitative as well as quantitative. Once an asset gets approved, we have to take further steps before the listing becomes effective. We prioritize certain assets based on what makes good sense for our community and customers, and also in light of metrics and engineering capacity that limit our ability to list all assets immediately. Once we list an asset, we always monitor its performance throughout its lifecycle on the exchange. There are occasions where we have to delist an asset if it no longer meets our standards.
Jesse Pollak 10:59 ↗
This is a really thorough overview, but I want to dig a little deeper because people really want to understand. Let's talk about the legal and compliance side. I know there are rules and restrictions around what can be listed given the current regulatory framework, which is unclear and we're working to improve. Let's dig in on the legal and compliance side.
Paul Grewal 11:24 ↗
There are hard and fast rules we follow regarding our review of assets for legal and compliance purposes. For example, we always look at whether the asset represents an undue securities law risk. Are there explicit pledges, promises, or contracts proposed by the promoters to people who purchased the contract that are relevant to the Howey test the Supreme Court laid out for deciding whether a transaction qualifies as an investment contract, a type of security? We look at whether contractual undertakings would push the representations surrounding a digital asset from a commodity into something plainly in securities land. The securities law issues we focus on in this phase are exactly the issues we've been battling with the SEC in court, trying to get consensus and rules so we can make this process smoother, easier, and more transparent and consistent across assets.
Jesse Pollak 12:50 ↗
That's a really important point I want to double-click on. There's no clarity in the market right now. The SEC, we're literally in court with them trying to figure out how to do it. That lack of clarity we then have to figure out how to interpret and apply from a legal perspective. It's a constant moving target we're trying to nail down and make concrete.
Paul Grewal 13:11 ↗
Think about it this way, Jesse. In these court cases the SEC has launched, you've got judges all across the country disagreeing with one another on what the test is, let alone how to apply it to a particular asset. It takes millions of dollars to litigate and months or even years to resolve. What we're doing in the process we're talking about is bringing all that work forward and trying to get to clarity on what the outcome would be in one of those court cases many years in the future. It's no small challenge.
Jesse Pollak 13:48 ↗
That's the legal security side. What about on the compliance side? Other things we're looking at around the project teams?
Paul Grewal 13:55 ↗
When we talk about compliance reviews, we focus on other issues that matter to Coinbase and our community, like sanctions risk. Is there a concern that listing this asset would violate laws passed by Congress that sanction entities and actors all over the world? We also have concerns about tokens or projects that might be accused of supporting illicit finance or money laundering. We're always worried about protecting consumers and making sure that if we list a token, our customers are safe from rug pulls and other attempts to take their money and run. We look at all of those things. We assess the backgrounds of the project teams themselves to the extent we can identify who they are and what online footprint they may have. We look at onchain holdings, how centralized the asset is, and ensure the controls within our compliance program are capable of covering the new listing. We also have transaction monitoring systems and blockchain analytics. All of these things matter because if we can't keep the community safe once we've listed an asset, we're not going to list it in the first place. Sometimes we fall short, but that's how we set the bar for ourselves.
Jesse Pollak 15:30 ↗
That makes total sense. That's the listings process through the lens of legal and compliance. In your overview, you mentioned there's also a business impact and prioritization because there are so many assets. We're going to talk about how we handle that growing number. Right now, there are so many assets to review. How do we prioritize all of that? What else matters when we're thinking about limited capacity for listing assets and trying to get as many high-quality ones through?
Paul Grewal 16:08 ↗
This is super important, Jesse. Brian Armstrong, our CEO, has been very clear. Our goal, our dream even, is to one day be able to list every asset we are legally eligible to list immediately, comprehensively, and in a way that makes it accessible all over the world. We're not quite there yet, so we have to prioritize because we only have so many engineers and resources to do this safely and effectively. Some factors we consider: community demand for the token, whether there's an active and engaged user base, broad adoption, and the strength of the developer ecosystem. We also look at whether there's a clear use case and real-world utility. Does the token or project solve a problem, power a unique protocol, or offer meaningful innovation? We think about long-term sustainability and tokenomics. Are there clearly defined plans for fair distribution? Are there incentives for long-term holding, or is centralization excessive? Is there a risk of extreme inflation or unsustainable yields? We also can't ignore technical compatibility and complexity. Any new token has to be compatible with Coinbase's infrastructure, and there needs to be support for existing standards.
Jesse Pollak 18:01 ↗
This is where tokens that are more standardized, like ERC-20s or SPL tokens on Solana, make it easier to get through that process. Using standardized, known, and trusted contracts also reduces security risk. That's super helpful. Obviously, you and I are both on Twitter a lot, and there are a lot of people talking about token listings on Coinbase over the last few weeks. I think over the last year, as more tokens have emerged, people are trying to understand how this process works, and a lot of myths have shown up. I want to ask you a few of the myths head-on. Can you pay to get a token listed on Coinbase?
Paul Grewal 18:42 ↗
Nope. Coinbase never charges a fee, and we don't accept payments for listing or applying to list a token. Period.

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APA, MLA, BibTeX
APA

Grewal, P. (2025, January 31). Conversation with Paul Grewal: Crypto Regulatory Landscape and What it Means for Base [Interview transcript]. Base. CEOInterviews.AI. https://ceointerviews.ai/interview/572579/

MLA

Paul Grewal. "Conversation with Paul Grewal: Crypto Regulatory Landscape and What it Means for Base." Base, 31 Jan. 2025. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/572579/.

BibTeX
@misc{grewal2025_572579,
  author       = {Paul Grewal},
  title        = {Conversation with Paul Grewal: Crypto Regulatory Landscape and What it Means for Base},
  howpublished = {Interview transcript, Base. CEOInterviews.AI},
  year         = {2025},
  month        = {jan},
  url          = {https://ceointerviews.ai/interview/572579/},
  note         = {Speaker-attributed transcript with timestamps}
}