Hello everyone. I'm Kathy Schultz and with me today, I couldn't be more excited. My good friend Dr. Joe Chang. Joe. Okay. You said I couldn't do like the big introductions for you, Joe, but Joe is our chairman of the scientific advisory board. And you've been at Nu Skin 25 years at least.
At least. And we've I worked with you 25 years ago.
Indeed. When you were you just came out from high school, right?
No, I was I was a professional when I started working with Joe. But before you came before you started Pharminx, you also worked in the pharmaceutical industry.
Indeed.
And before that and how long were you in the pharmaceutical industry?
I think I reckon if I look back about close to 15 years.
Yeah. Yeah. Before I left and sort of actually started one company, sold that, and then started Pharminx.
And then started Pharminx.
That's yeah that's what happened. And then we were lucky enough to combine Pharminx into the Nu Skin family.
1998 and work together with that. And before we're just going to get a little bit of Joe and then we're going to go straight into Prism and SCS. Before that you said you were an instructor at Hopkins.
Yes, I was on the faculty at Johns Hopkins in Baltimore. Yep. That was a lot of fun teaching students and sort of doing research at Hopkins and then I got recruited out to the.
You got recruited? So that actually answers a lot of personal questions that I think so. I Joe is a unicorn when it comes to a scientist. And I'm going to tell you guys why I think that Joe is a unicorn with this. You're so so smart, but you're able to explain it to where someone who is not a scientist can understand things. And that's got to go all the way back to when you were on faculty and teaching students is that you can take a really hard topic and make it very digestible for the average mind. And I have always loved that about you. But yeah, you can stand in a room of amazing PhD scientists and wow them with your intelligence as well. And I think that's a really unique skill that you possess. And so that's one of the reasons I'm so excited to have you here is because we're going to talk about some scientific things. Yep. And we're going to go back to your teaching days and you're going to teach us. We're going all the way back, Joe. And everyone, please feel free to put in the comments and questions as you have questions. We've gathered some questions for you already, Joe. Excited to have a live audience again on this webinar and with the Beneath the Label podcast. We have our scanner certified products here and we'll talk about what that means on this podcast and Joe, we're going to give some away. So, if you're like, you know what, that was a great question. You tell me like, hey, if this person's in the US, we're going to give we're going to send them a free product away.
Oh my goodness, that's great.
It's going to be fun. We're going to have some fun. Okay. So, first of all, let's talk about what the Prism is.
Sure. Yeah. Absolutely. And by the way, Kathy, there's some right here.
That's what it looks like if you haven't seen it. And I'm sure that all of you have seen it. Hopefully, very soon, isn't it? You're going to be able to use it, touch it, and use it.
Yes. So, it's going to We're excited because we will be getting this in the market. If people are coming to our live event, they can get it in and in October. But yes, and then even by next year, consumers can buy it. So, I want to make sure that, you know, we really get all of this out. So, we're super excited about the Prism device. Now, the Prism is not it's the first of its kind, but it has a long history. So, give us a little bit of that history.
Absolutely. I think the history here in this instance, but this with this particular device is very critical for you to totally appreciate where we are today with Prism. Okay. If you recall, we obviously have a device that we call the BioPhotonic Scanner. I believe we launched that back Oh. Oh my goodness. It's almost 20 years. It's 2003.
Yeah. Yeah. Yeah. I think that when we first brought out the initial the original scanner, I call it we call it the S1, it was already not too bad. I mean, you got to remember, right? We when we got this technology this technology was in its infancy essentially it took up a whole room to be able to measure at that time we call them the carotenoid antioxidants and then we brought it down to this sort of toaster size thing and it was successful I mean in so far as it was able to somewhat measure antioxidants then we brought out a couple of years later the S2.
Quicker and now finally we had the the S3 which is the current device or version that's in use right now. So it's great but remember 20 years ago we all knew at that point in time the technology was measuring antioxidants in fact specifically these carotenoids. Okay, you know they're named after carrots actually that's why they're called carotenoids. Okay, that was what we can pick up and we we never sort of we sort of had a hypothesis but we never fully appreciated that it was going to mean something. Okay.
As far as nutrition is concerned. Do all antioxidants have a like a like a skin?
No. No. The the technology that we use in the S3 is so specific only for the carotenoid antioxidants. Um, okay. Now, this is not I mean I think this is scientific, but if you feed a baby carrots and sweet potatoes, they have a visible.
They turn orangeish, right?
So, we know that carotenoids.
Can be can be measured and and seen, right?
It can be measured in the skin more accurately.
Yes. Okay. Okay. Yes. So, we know that. But if you feed a baby too many blueberries, you don't see that same impact in the skin. Right. So that's why carotenoids are such an important one is because we know it can be measured in the skin.
But not all can be correct.
Absolutely. But however, this is another key observation if you will, right? Which led us to a conclusion and to a broader claim and that is the carotenoid is actually a sort of sits in the center of what we call the antioxidant network in the body.
Okay, tell me what that means.
It's not okay. It's not the only important antioxidant in the body.
The blueberries that you mentioned, they're equally important. They're good for health and so on. And there are few you know at least a few hundred others too from other plants and and fruits and so on. But essentially the carotenoid looks as if that is like a thread that sticks out from a fabric and if it's not strong and robust the whole fabric unravels.
Yes. That's what we critical one.
Absolutely. That's right. Over the years we we beginning to understand and appreciate that is actually a overall biomarker of antioxidants.
So not only can it be measured in the skin, correct? But it is a biomarker it's an essential biomarker that tells all of your antioxidant health.
Right. Absolutely. It's interesting. Okay. Keep that in mind because it's going to be pretty critical historical fact that we have at least on the hypothesis.
Okay. Look upon it like cholesterol. When you think about it, why do we all worry about cholesterol and we take, you know, on from the pharmaceutical side and this is coming out from my pharmaceutical background, right? That is because they had over 20 years worth of data to suggest that cholesterol can eventually increase your risk of other things because it's a key marker.
So these key biomarkers absolutely are so important. That's what we mean.
Interesting. Yeah. So, but it's a key marker to other things and carotenoids are a key marker to health and nutritional status. Okay, that's the you got to keep that in mind because that's where we're going to go.
I feel like I probably should have known that.
I hope it's clear, right? Those are the two dots that we'll be connecting today.
Okay, I love that. And and so that's why we think it's so important to have a device that can measure your carotenoid score.
That's right. And because it's it's an important biomarker.
Up to that point, up to couple of years ago, all right, we were not able to make that connection to call it a biomarker. Okay. And here's why. Over the last 20 years, okay, we gathered a lot of data. And what you may or may not know Kathy is the fact that while we are getting the overall score if you were to we call it a scanner score right or the skin carotenoid score 10,000 50,000 whatever we actually have some lifestyle sort of elements that we collected to data.
Right okay so we're like what's your your BMI.
No I don't smoke things like that Right. I answered the question the you know your diet what do you eat?
Where do you live right with pollution?
Pollution environment you know and and stuff like that. So we got a lot of that data. Okay. So that is what we now know or what we now call the scanner database.
So we've gathered all of that in addition to those scores.
You've heard a lot of folks going out when they talk about the Prism, right? And and they will say, 'Whoa, you know, this is this is a what? Truly intelligent wellness device.' I think we've been using that slogan quite a bit.
How did it become intelligent?
Right. Yeah. It cannot become intelligent if we did not have or we do not have that Raman scanner database of information because the number by itself doesn't give you enough information.
Artificial intelligence doesn't work if you don't have data.
Right. Right. And if you have too much data.
You and I can't process it. And so you need AI to do that. Right. Think about it here. Here's the another thing that that perhaps you can now appreciate why I'm sort of really excited because we are unique. We have this data back. When you were born, you had a brain, right? I had a brain. You had a brain.
We should be have been instantly clever or intelligent. How come?
What happened? Our parents sent us to school and we eventually go off to college. Whatever it is. What do you think we were doing in school? We were putting data into our brain. That's how we became intelligent. Even a human cannot become intelligent without data, right?
So, how would you expect a computer, this AI as we call it, how how would you expect that to work if you don't have data?
There's no data. So, it's the 20 years of data.
It's critical. And we weren't only gathering scan scores. And that is also critical is all these pieces together and we correlate what happen what if you get a certain value on a scanner how does that correlate to your lifestyle.
To your lifestyle and and overall health right.
And then therefore if we look at it we now know for example you know there is I I shouldn't say well I would use we have an inverse correlation in other words when a score is down. All things being equal in a person between two people. All right. Except that one has a score lower than the other. That person is not eating well. Could be one causative factor.
Okay. Or that person smokes. These these things we know are not good for establishing an optimal nutritional status in the body. It's it cannot happen. Yeah.
So, we got those correlation, you know.
And we put it in and we can give you Now, while we're talking about scores, we've gotten some questions on scoring.
So, now the S3 today's goes up to 100,000.
100. Yeah. That's the scale.
That's the scale. But it's still the red to purple. It's still the same rainbow color. Same color scale. And the Prism we've taken it down to a thousand instead of a hundred thousand 10,000.
It's going to be about I think right now as we are planning it it's going to be about 0 to 500.
Now let's talk about why the scoring system is different and what does that what does it what does it do is it an arbitrary number.
It is an arbitrary unit in other words it doesn't have milligrams associated with it. It's just it doesn't have you know cc's of carotenoid associated with it. All of us are sort of used to seeing something but the reason why we didn't put it is because we want to have a scale that is antioxidant related and we don't want and we can actually convert that to carotenoids.
From with a equation that we have.
All right. It's so it's connected. It means something. In other words, just because it's arbitrary.
It doesn't mean it doesn't mean it doesn't mean anything.
It's arbitrary units but it's not an arbitrary number.
So, and therefore you should look upon it 60,000 is better antioxidant protection based on the current scan the the S3 relative to let's say 30,000. That's clear, right? And here I'll explain to it. Yes, we are measuring antioxidants carotenoid as we have been talking about the last few minutes, right?
Utilizing the AI database.
And so that's why this scale is different.
It has to be different than the S3.
Yeah. If we use the same scale, it you would have a bit more difficulty seeing that transformation.
Yeah. So that's because we're using all this data.
We're using all this data. It's unique. Nobody has it.
This 25 years worth of data.
The scanner database is part and parcel of ours of our technology, you know. So it's it's it's maybe I can give you another analogy and you can look at this and and and maybe you can sort of look at this with this backdrop. When you when all of us look at a pyramids, right, immediately we sort of start looking at walls and so on and we starting to see little figures being drawn on it, right?
We sort of collectively those figures are known as hieroglyphics. More than 100 slightly 160 years ago, nobody in the world knew that it was a language.
They just looked like they look like cartoons, right? Nobody knew.
It was until the discovery actually Napoleon while he captured Egypt he actually recovered a slab of stone that is now known as the Rosetta stone and as hieroglyphics ancient Greek and modern Greek and they were all talking about the same thing and that's when scholars were able to translate and be able to appreciate that hieroglyphics.
And they were able to then understand how the Egyptians were living 5,000 years ago. The antioxidant is sort of like a hieroglyphics in nutritional health here.
But now with this database that we have, we have been able to translate that to mean something.
And that's nutritional health. And we're putting it available to everybody, right? Like we now I mean you you have it here.
We now have it, right? Which is which is amazing. That we have that. Okay. We have a let's see if I can we have a couple questions kind of leading on to what you're talking about. Now now the questions are coming in and we explained that because the carotenoid is a biomarker.
To all of your antioxidants and in addition we're also using this score with the carotenoid and all of the lifestyle database.
So that's why it's more than just a carotenoid score is because of the database of information correlated to the carotenoid score. Did I explain that right?
Did I understand it? Okay. I'm trying to redo it to make sure that I understand it too. Okay.
Yeah. If if we don't have the database, okay, we would never know we would never know that this carotenoid is a biomarker, right?
It's connected, right? Okay.
You know, to to the rest of all the other things.
And another question in here is now how do we increase a score?
Okay, how do you that's is it's sort of like that's that's a sneaky question. Actually, it's not a bad question. All right. You You need to give a prize to whoever asked that question. Let's see. Okay. Wait. Let's see. By the way, it's only for us. If the question came from a US.
Okay. So, Kimberly, if you will please. So, I asked your question in slightly different words. If you will please follow the Made by Nu Skin account and message us that you have now won. What should we give her?
I don't know. What do we give her?
What's your favorite SCS product, Joe?
Oh, I'm not going to make you pick a favorite.
No, I'm not going to make me. But since I have my hands on Youth Age Lock Youth for Kimberly. So make sure you follow us on Made by Nu Skin and and do that. And now let's talk about okay.
