And you might be doing some advertising soon because there's a huge launch. How are you doing?
Hey, I brought you guys a gift.
Thank you. What'd you bring?
We're doing shots. Amazing. Here we go.
Have you done a shot of olive oil?
I haven't. Take out our... Never done, I've never done a shot of olive oil. What are the benefits? Break it down. Why would I do this?
I like olive oil on a steak.
Yeah. I mean, have you... Is olive oil a part of your life?
Um, only in the cooking context, I think.
But I should just be drinking it.
No. What? What? Yeah. What are the benefits? And what is this? Did you grow the olives? Is it cold press?
Just this much. Should we not? Should we not do a little bit more?
No. No. No. No. No. No. This is live TV. 15 ml. This is live TV.
Yeah. This is the precise deal. 15 ml. 15 ml.
Okay. What's this going to do for you?
It's the... I think it's the superfood of superfoods.
It does. I mean, just like you look down the list of things it does. It's just good for almost everything.
Okay. So, is it high calorie? How many calories?
120. 130 calories in this.
Okay. Calories don't scare you though.
No, I mean it's 15% of my daily caloric intake. I consume more olive oil than any food.
Yeah. How many, how many like shots is that roughly?
So 45... So three tablespoons a day, 45 ml, three shots a day.
One with every meal. Okay. Cheers.
Cheers to Brian Johnson Blueprint. Cheers.
Down the hatch. Delicious.
Very smooth. No problem. I could do that.
And so I just drank 15 milliliters of olive oil and I'm going to live forever now, right?
So now I can go back to Diet and nicotine, right?
Yeah. Do you feel the sting now?
Like a little cough bubbling up.
Yeah. Perfect for broadcasting.
Yeah. That's a good sign of a good olive oil. So we source this in both hemispheres so it's always fresh.
Where, yeah. Where more specifically?
This one's from... this is from Chile.
And the brand is called Snake Oil.
Very funny. Yeah. Um, how does this fit into the overall Blueprint... what do you call Empire at this point?
I mean, the whole thing on Blueprint is we are trying to basically say what does the evidence say for what you can do to be healthy. And we just went after the best foods, the best therapies. And what I found is basically most things don't work. Most things are... And so we've tried to narrow in to focus on the most narrow number of set of things to do. And olive oil just stacks. It's like one of the very best things you can do in life.
Is part of why this isn't pushed more aggressively by the sort of health industry is that it's just kind of hard to deliver? A lot of people don't want to just be consuming oil. And that's kind of like the bit is some people are selling, pushing snake oil.
Yeah. I mean, people, I think, have a natural aversion to fat still. There was a long period of time where fat was bad and you saw marketing 30% less fat, 40% less fat. So, people think olive oil, fat, therefore bad.
So, there's like hangover.
Yeah. I had a buddy that had internalized that so much that he was on an almost entirely fat-free diet. He got his labs done. He had like low... his test was in the low hundreds. All he did was add like an extra avocado a day. That was the only thing he changed. His test like went up like by a pretty meaningful multiple.
So walk me through, you know, average American might spend, I don't know, $10,000 a year on food. What does it look like to get into the Blueprint ecosystem at that order of magnitude? Then what can people do at $100,000 a year? And then I want to hear about the million dollar a year all-in plan.
Well, we announced that today. Okay. So it's called Immortals.
Immortals. A million dollars a year. Okay.
And it's my exact protocol.
It's your exact protocol.
My doctors, my concierge team, all the testing infrastructure,
Everything, every test, every therapy. And so, it's... I mean, this has been really hard to build because it hasn't existed. So, we've just had to scour the evidence, build out the infrastructure globally,
And this is basically when someone says,
Let's turn that speaker off. Sorry. We're working on bringing the soundboard to life in the TVP Ultradump. Sorry. Continue. Yeah. So the... I guess like if you look at it through three different frames, like one is we measure probably around 250 to 300 things that kill me.
That will kill you or actively... that actively kill you.
Everything in the gas station.
Yeah. Basically I mean everything in the modern world. Yes. And so if you look at it from like don't die. Okay. So what things actually cause you to die? And then if you look at it from the positive things of what makes you live, that list is probably like 250 things that kill you and 250 things that make you live well. And if you take on that burden as an individual to say, I want to do all of these things that make me avoid the things that make me die and do the things that do make me live well. That's a herculean task. So this program basically takes all of those things, makes it easy. So you just show up, it's like, what do I do? And the system tells you what to do.
Okay. Yeah. What does the program look like more specifically? Like how is it... it's very... So you're doing three people, right?
Three to start. What do their weeks, months, year look like?
So we'll do first... It depends on who the person is. So we have an interview process because the person needs to be willing to work.
You can't just like show up and like give me a pill. You have to put in probably around like...
I was promised immortality with a single shot.
Yeah. And you're telling me...
That's why it's called snake oil.
Yeah, I got you. So, we have an interview process. We'll make sure the person's willing to put in the work, that they've got a pain tolerance. You know, they have to be willing to do stuff. You know, sometimes therapies hurt, sometimes it hurts to be hungry, sometimes like... so there's some discomfort and then we'll choose the three people and then we'll do a comprehensive baseline. So for me over the past five years, we are counting yesterday, we have a few billion data points on me over the past five years.
And so then if you say what of those few billion data points are usable, probably a few hundred million. Yeah. But still we have a few hundred million data points. And so what we've done is to date, I guess like years ago that existed in spreadsheets and files. We've now set up an AI system where we take all the context and now we have this inference engine to say like what relationships can you find in all this data.
And so what we're building is an AI, a Brian AI that basically watches after you 24/7. So you start, you do a whole bunch of comprehensive baselines where you in the world and then we start doing targeted protocols like how do you isolate cardiovascular health and how do you look at, you know, so on and so forth. Then you're going to find issues as well where the person may have a surprise finding, how do you address that? They'll have some anomaly. So then we just get after it and we just say like, how do you basically take the baseline measurements and make all of them better?
Yeah. Do you want these people to be local? Can they be anywhere?
Cool. Are they all over the world or US-based? Is there advances?
We're open to everything.
Interesting. Um, how are you thinking about AI? When I think about a product like snake oil, I think not a lot of AI disruption risk, not should not be sold off in this SaaS apocalypse. You're not going to vibe code an olive tree. The land exists, the tree exists. You have to select it, press it. There's probably a lot of people involved that there might be some automated ERP system at some point, but how are you thinking about the impacts of AI on your business, your life? I know that that's a big piece of the don't die philosophy is that we are going to go through a change, but how are you processing the most up-to-date advances in AI?
Yeah, you're exactly right. Like this olive oil we source from farmers all around the world that go through extensive screening. We test every single molecule that we manufacture. We third party test. So they're all very manual processes. And then on the other side, we have AI where you take all the data, you do the inference engine, you try to find new insights that's never been found before. But we're this really weird mixture of like leading edge AI and like duct taped together of all the manual things like we'll go into someone's house, you measure for mold and toxins and water toxins and air toxins and you look at materials in the house. So it's still very manual and automated. So this it's kind of a cool world where we're insulated to some extent in terms of software. You just stand it up. You're very vulnerable to speed where this one you're dealing with physical world constraints. You have to bring together all these different disciplines.
And there's also this interesting break in that if you want to measure the change in someone over a year and you want to do a year-long study, like even if you have a million Einsteins in a data center, you have to wait a year to get those results. I'm sure there's more things that you can do digging up historical data, all the data that you have, but there is just this natural break on progress when you have to wait for results and then feed that back in.
100%. Makes sense. Uh, you talked about testing. Uh, what are you finding in organic products? If something's organic, do you just automatically assume that it's not going to kill you?
I assume it's worse than not. No, I'm serious.
Junkyard dog theory. I'm vindicated.
It's true. Like, honestly, organic only looks at a certain subset of toxins. It's not all toxins. And then it's a very limited screening protocol. So, it's really a marketing tactic. When we test organic, it typically performs worse than non-organic on many, many variables. So no, I think it's worthless. Really as a marketing protocol and I would say more broadly I don't trust anyone. Like literally I don't trust marketing. I don't trust brands, no one... I don't trust technicians. I don't trust practitioners. Like when we go out there honestly, that's why this protocol is... we've built it in such a meticulous fashion. We don't trust ourselves. Just trust the data. Do our protocol, see what it produces. But when I go in the world, I'm just like, 'This is scary.'
Where do you get things like produce, things that aren't... you know, you're not going to add apples to the Blueprint website, right? If you want to eat an apple, what do you do?
