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Sasan Goodarzi
CEO, President & Director, Intuit Inc

Sasan Goodarzi kicks off the Intuit Connect ON virtual event

📅 Feb 23, 2026 Intuit Accountants 26 MIN 16 SEGMENTS · 1 SPEAKERS
CEO Sasan Goodarzi shares our bold vision and highlights the all-in-one platform in his opening keynote for the Intuit Connect ...
Sasan Goodarzi 0:00 ↗
Hello everyone. Welcome to Intuit Connect ON. Last month when we had Intuit Connect, it was unbelievable. We learned so much, there was so much collaboration, there was so much co-creation, and we walked away so inspired and realized we have an enormous opportunity to always be on and hence Intuit Connect ON. What you can expect from us on an ongoing basis is to have forums like this where we can actually talk to you about the things that we said and what we did, and also talk about the things that are coming and how it's going to change our collective lives. Welcome to the first Intuit Connect ON. We are delighted that you're investing your time with us today, and we are confident it is absolutely going to be worth your while. We will really focus on two big things in the next couple of hours together. One is we're going to talk about huge and impactful innovation from big stuff to the basics that matter most. And then two, we're going to talk about how we're going to be stronger together and the partnership that will take for us to change the world together. So with that, let me go ahead and jump in and get started.
When there is change, it creates anxiety, it creates excitement, it can create uncertainty and fear. And with AI, we are in the midst of one of the largest changes that we could ever imagine possible. And that can bring a lot of excitement to individuals and to companies because experiences are going to get reinvented. Business models are going to get reinvented. New companies are going to be born, some companies are going to get disrupted. And it always comes down to what does this mean for me? What will it mean for how I need to reinvent myself? What does it mean for my job? And what we have learned as a company and what I have learned over the years is that really the best way to predict the future is to create it. And that is what we are doing. We are going to leverage this moment that we are in and do amazing things together. And that's what we are going to talk about today.
I think that we are in the midst of the most incredible set of secular shifts that are happening at the same time. And the thing to think about is today we don't really talk about the internet because we're living it. When you look at socially how we can engage with one another across the world, how we can do commerce across the world, how we can send money across the world, that's all because of the internet. So we don't really talk about the internet anymore because it's what we do. We're used to it. And when you look at the combination of the next generation of folks that are growing up with AI that were born after the smartphone, we're not going to be talking about AI at some point in the very near future. When you take the shifts of new generation of people and AI, there is a world that we're going to be living in and we're starting to live in today that will be revolutionary.
So let me spend a few minutes and amplify two things. One is I want to spend a few minutes and talk about AI. We were on the record seven years ago that next to electricity and the internet, AI was going to ignite the largest global innovation that we have ever experienced. And many did not believe us at that time, but I think today everyone is starting to see that what's possible with AI, it is going to democratize intelligence. And that's incredible because unlike anything else we've ever experienced, all of the wherewithal the big enterprises have with all of the help that they have to analyze things, make decisions to figure out how to move faster, that's because of intelligence. And now that's going to get democratized with AI and it's going to change every aspect of our life. It's starting to happen today, but in the very near future, everything in our life, if we choose, will be accompanied with an assistant that will be 10 steps ahead of us, from what kind of groceries we like and ordering groceries to helping us with fitness, to helping us with medical attention and the proactiveness nature of it to autonomous flying, autonomous cars. That's already happening today to what we do, which is all around money and financials. And that is revolutionary. And I think we're going to live in a world where the more we leverage AI, the more we embrace it, the more individually we can do amazing things. More on that in a moment.
I think the other big thing is this notion of over digitization. Now, when I spend time with you, when I spend time with accountants, when I spend time with businesses of all sizes, I hear a lot of crazy things. Things like I am now using up to 25 to 40 applications depending on the size of the business and the size of the accounting firm to be able to run my business or run my firm. And what's happening now is that everybody's data is now siloed. It's trapped in a bunch of different apps and folks are paying a lot of money for a lot of different apps where at the time it felt right to move forward with this app and this app and this app. But when you have 10 to 40 apps, your data is trapped, your insights are trapped, and you're spending a lot of money on a lot of different apps, and the amount of time that you're spending now is sometimes more than when you are entirely manual. And I think that is an enormous opportunity, the secular shift of those that are embracing AI. What's possible with AI and over digitization is a secular shift of I want more with a lot less. And that's where we come in.
We are built for this moment. We have spent billions of dollars on data, on AI and HI human intelligence, which I'll talk about in a moment, to be prepared for a moment like this. In fact, seven years ago we declared that the only way to achieve what we want to achieve for you is to pour billions of dollars into data and AI and HI, and we bet the entire company on it. So we are built for this moment and we can't wait to do amazing things with you. But let's start with ground zero. At the end of the day, this isn't about technology, it's about you, it's about me, it's about us, and it's about powering prosperity around the world. This is our mission. This is what we live to do every single day. This is what picks up our heartbeat every single day. It's about the prosperity of every single individual that we serve.
Now let's take a moment and talk about, well, what is our strategy in a simplified way? What we declared more than seven years ago was that we wanted to deliver done for you experiences. What does that mean? It's an aspirational, very bold vision of what we set for very practical reasons because every consumer, every business of any size and every accountant that we've ever spoken to wants things done for them because they want to do less drudgery work. And so the notion of delivering done for you experiences means marketing is done for you. Sales lead management is done for you. Managing your cash and getting paid is done for you. Your books, your taxes, your accounting is done for you. That's incredibly aspirational, but it will be done and it can be done. But the only way is to invest heavily in data, AI and human intelligence. Where AI becomes the new UI, it becomes the thing that you interact with. We believe, and it's happening today because of the investments that we are making, that business logic workflows will go away because ultimately what we are focused on is creating what we call a System of Intelligence. It's actually about understanding you, what you want to achieve, and making sure that we deliver that intelligence to you with you always in control.
Now, this was a big aspirational vision that we set, as I said, more than seven years ago, and we've been pouring billions of dollars to create a moment where we can accelerate delivering intelligence to fuel your success. Now, today isn't about opening those curtains. Today is about demonstrating progress. But what I'm going to do is I'm going to give you a little sneak peek into several massive innovations that are either generally available and or will be generally available soon that will absolutely fuel your success and those that we serve, and I will be followed by those that will actually take what I'm sharing here and go deeper and expose you to the power of what we are launching and a lot of the basics that we have significantly improved. So let me jump in first, the all in one platform. Why is this important? This is about having a platform in one place to be able to manage the business from lead to cash, to have a virtual team of AI agents and AI enabled human experts, trusted experts, trusted advisors like yourselves to be able to help customers fuel their success and spend less money doing it because ultimately they are consolidating their tech stack. Let me get into some highlights of this.
First, what you can see here is all of the apps that you need in one place, but beyond all of the apps in one place, it's about us doing the work for you. And so we are giving you insights in terms of what needs to get done and what can be done that we will execute on your behalf. And we give you the ability to review our recommendations and you can see that you'll have multiple recommendations along with a conversation that you can have with an expert to be able to get your job done. Now, imagine having everything from lead to cash all in one place, but a virtual team of AI agents, imagine being surrounded by very intelligent folks that are AI agents that can do the work for you. But we believe AI will always at some point, no matter how good it gets, run out of room, which is where human intelligence comes into play. Now, I know you all like substance and here are some proof points around while being in the market only four and a half months, we're making a significant impact with what you just saw. First of all, we have over 2.8 million customers that are using the AI agents. The repeat engagement since we launched is over 80%. Our Accounting AI Agent is saving over 12 hours a month. That's over a day and a half of savings per month, and we're just getting started. And for those that are using our Payments AI Agent, customers are getting paid five days early. Team, this is four and a half months in market and the best is yet to come. So that's the first big innovation. Four and a half months in and the brightest days are ahead.
The second, an AI native mid-market platform. No more legacy ERP, no more organ transplants, no more being capped by what we can do for you or capped because you can't move to the best alternative because it's so hard, so expensive, and you would have to commit your life to it. Now with Intuit Enterprise Suite, this is an AI native ERP platform that's multi entity, that's vertical and industry specific and allows you to leverage the power of what I just showed. AI agents and AI enabled human experts, but for far larger customers. So let's take a look. First of all, very easy to get set up. A lot of the power of what I just showed you is here. But this is the real juice that customers have been waiting for. Consolidated reporting on every dimension that you need, but not just numbers, it comes with insights. This is where we are bringing the power of intelligence to our customers with recommendations of what they should do. And you can choose a recommendation and we will execute it on your behalf. In this case, you can see that there is an opportunity to redeploy crew members because of some delays in equipment. We make the recommendation, we put everything together for you and then we can send it off on your behalf.
AI native ERP solution for larger customers, up to a couple of hundred million in revenue, vertical specific KPIs and dashboards for the industries that you need. Absolutely game changer. Now, we've been in market for over a year and we have thousands of customers on Intuit Enterprise Suite. And two big things that I would share. One, more than 95% of customers have been up and running and getting value from the platform in less than 30 days. That's unheard of. There are customers that are up and running in hours up to 30 days. That's incredible when you think about an AI native ERP platform, and I think the most important element is the impact that it's having. We had a third party study done by Forrester, and the conclusion was that there's a 300% ROI for those over three years that use Intuit Enterprise Suite. And that 300% is really driven by three dimensions. About one third of it is faster revenue growth because you have everything in one place. You are surrounded by a team of intelligent virtual AI agents and human experts that can help provide you advice. So we're bringing enterprise grade impact to surround you to help you. That drives about a third of the revenue growth. The other third is actually efficiencies all in one place, lower total cost of ownership, better outcomes. That is absolutely incredible. And the third is what I just mentioned a moment ago, which is you're actually paying less, you're paying us more, but you're actually spending less. And that's where the 300% comes in. We're a little bit over a year in thousands of customers using Intuit Enterprise Suite. You should talk to those customers. A lot of them are your customers that we've partnered together to go to market with. It's game changing. That's the second big innovation.
Let's now talk about the third, introducing an absolutely revolutionary thing that we call Intuit Intelligence. There are so many conversations that we've had with all of you and businesses that tell us, Hey, how come I can't have a debate with your platform? How come you don't bring the intelligence of all the things that you know to help me with marketing decisions? How do I grow customers? How do I better manage my cashflow? And now with the availability of so many different apps, the biggest things that we've learned is you're taking information from Excel, you're taking information from our platform, you're taking information from POS, and you may be using Claude or ChatGPT, and you're trying to glue together intelligence. Well, no more. Right within the platform, we are introducing Intuit Intelligence. In essence with Intuit Intelligence, you can ask it anything. And I mean anything that's related to the business. You can get advice on how to grow margins or revenue. You can add data. So if you have POS vendor pricing data, you add it and we will take that, put it in a safe, secure place in your platform, and then help you with decisions so you're no longer hindered by the data that's in the platform. The platform becomes your world where we can do everything for you. We will draft the emails for you, we will draft recommendations for you and send off quotes. And you can see that there is a range that it will have from margin growth to revenue growth. And what's cool about this is if you want to have a conversation, have it add a promotion, it will do it for you, send it off and then tell you what the results are and what other tests you should run.
This is very cool. This is what we call vibe coding. In simple terms, we'll create what you need. In this case, not only can you customize your dashboard, but if you want to track the capacity of your crew, you tell us what you want, we'll create the dashboard. Once you're happy with it, we will then add it to your overall dashboard. This is Intuit Intelligence. This is very hard to pull off. We've been working on it for a very long time. We have thousands of customers in beta that are right now using this. We are learning every single day, and we will go become generally available very soon. So three massive innovations and all in one platform helping you manage, lead the cash with a virtual team of AI agents and trusted human experts that can do everything for you. Taking that game upmarket with an AI native ERP platform to serve larger customers and within the platform, Intuit Intelligence. Ask anything.
Now, these are amazing and impactful innovations and you're going to see a lot more of it in the next couple of hours, but I think we've saved the best for last, and that is making you a force multiplier, putting the power of everything that's needed in your hands. Introducing Intuit Accountant Suite, where in one place you can manage your firm, your clients and workforce, and to become a true force multiplier, digitizing your practice while we together digitize the clients that you serve. You can see all your clients in one place. By the way, you can customize this dashboard, however you want to customize it. And what you want to see has the power of everything I showed you earlier in the Accountant Suite. Compare all of your customers and the AI agents and the power of AI agents and all the tools where you can collaborate, where AI can take the notes for you and do all the work for you. All comes with the platform. And we're going to help you with capacity planning. Not only will you understand your capacity, but depending on the size of the firm, if you actually need access to additional experts, we will provide those experts for you. All in one place. This is Intuit Accountant Suite built by you for you and designed for your success.
Now, zooming out, I know I covered a lot and I covered it very fast, but what you see here is the ability for us together to fuel success not only for your practice, but for those that we serve. And remember where I started, the best way to predict the future is to actually create it. And that's what we are doing. You are not alone. We are in this together to not only create the future together, but actually be a disruptive force to transform what's possible leveraging technology now, because I went through a lot, let's put it all together in a sizzle reel.
I hope you are excited. I hope you are energized, and I hope that you have incredible positive anxiety about now what's possible and what we can do together. As I mentioned at the beginning, I'm going to give you a glimpse into some of the innovation, but now I'm going to have the team go the next level of depth to expose you to the details of what's possible, but also a number of basic things that we have improved that I think you will love because it actually came from you.

Cite this transcript

APA, MLA, BibTeX
APA

Goodarzi, S. (2026, February 23). Sasan Goodarzi kicks off the Intuit Connect ON virtual event [Interview transcript]. Intuit Accountants. CEOInterviews.AI. https://ceointerviews.ai/interview/720344/

MLA

Sasan Goodarzi. "Sasan Goodarzi kicks off the Intuit Connect ON virtual event." Intuit Accountants, 23 Feb. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/720344/.

BibTeX
@misc{goodarzi2026_720344,
  author       = {Sasan Goodarzi},
  title        = {Sasan Goodarzi kicks off the Intuit Connect ON virtual event},
  howpublished = {Interview transcript, Intuit Accountants. CEOInterviews.AI},
  year         = {2026},
  month        = {feb},
  url          = {https://ceointerviews.ai/interview/720344/},
  note         = {Speaker-attributed transcript with timestamps}
}