Ziad Asghar6:05
Yeah, you know, I've had this great privilege of basically driving Qualcomm AI strategy for the last six years before I took over the role in the XR business. But the real problem is, I think some of the key challenges that we had with MR have been, right? MR for example has been, there's been a problem with the availability of content. Well, with the inclusion of AI, you can actually start to create that content. The techniques like for example NeRFs and even Gaussian splatting are allowing you to be able to create 3D content quite easily from 2D sources. And I think that in itself really starts to make this happen in a very good way. That's one. Secondly, I think generative AI again allows you to be able to personalize these experiences in an amazing fashion. So imagine what happens today, right? There's a graphics designer, he creates a world which is a virtual world, and you see that, I see that, my 12-year-old daughter sees this too, right? But our likes and dislikes might be very, very different. But with GenAI, if I could basically tap into the likes and dislikes of that consumer, I could figure out what is interesting to them, what textures, what colors, what themes, and then if I could create a world that's much more suited to that person, now you got a personalized virtual world. And I think that really changes the way we interact with it. And it continues to evolve and change as your likes and dislikes evolve. So some of the challenges of MR, I think they're starting to get solved by the inclusion of AI. Another thing has been the ease of being able to, for example, navigate within a virtual world, to have for example an LLM that's integrated into it. You can do a massive job of being able to really just talk to it and be able to navigate through that part of the world. For example, we're working with a company and they do gaming, and we said, hey, these NPCs that you have in the games, they're typically standing over there and they have these lines that they will just say, but I can have a full LLM session with one of these NPCs while the LLM is actually running on my chip. You don't even need the cloud because we have so much on-device AI capability. So you see, if you put in the graphics capability, the LLMs coming in, and the GenAI part, MR gets much, much better. There's a similar analog on the AR side and on the smart glass side, right? The ability for you to have a camera up top that's able to see what you see means that the glass actually is seeing what you see. And that changes the way it can actually do multimodal AI because for multimodal AI, it needs to understand what are you looking at. The context that I'm able to get, if I can feed that into an LLM, the fact that it's daylight right now, the fact that I'm in the office environment, it really changes that response because see, today you go and you ask an LLM a question, it gives the same answer whether I'm asking or an 80-year-old boy is asking that question. That should not be the case, right? So really, I think those challenges start to get solved. Now, like you mentioned, a great use case, right? Translation. I was actually with one of our partners in China and they have come up with these glasses and the whole meeting was in Mandarin and basically the displays were showing me the English translation on the display while I'm wearing those glasses and I didn't have to stop them every 5 minutes to translate for example. It's an amazing use case or you go out to a restaurant in a country where you don't speak the language and you can hold your menu and basically it puts in the translated words on that menu and superimposes it for you. Right? There are so many such very good use cases that take away the friction for a lot of these scenarios. And I think similarly navigation and then I always look at verticals. So if you think from a medical perspective or education perspective or retail perspective, even enterprise perspective, right? There's so many use cases on remote help and remote assistance. Just a massive amount of things that become possible because of the addition of XR. And I think these two are truly symbiotic technologies and they come together in a way that basically is going to really set apart the experiences that consumers really, really want to have.