Yeah. So, but that's one of the things. Titanium dioxide we've got rid of, but we cannot get rid of maltodextrin yet.
Okay.
Uh, the gentleman. Yeah.
A lot of people ask this question. Can we buy your new?
For those online, that's where to purchase Joe's new book.
Thank you.
So the sorry to repeat the question um just for our online folk will the prism in the future score different biomarkers?
That's the question. All right, so we're going into an area where each market regulations will kick in. It all depends. Yeah, I think the TGA here is not very different. In fact, probably a little bit more strict than our FDA in the US. So there are certain claims that we are not allowed to make and I have to check for example the one that you cited, inflammation, whether the TGA considers that as a disease marker or a general aging marker. All right. If it's an aging marker I think we have a good chance that we are allowed to do it. Okay. So uh we don't have the data yet anyway. So it's a bit premature for me to go into that and start talking to the TGA. Uh so but there are other stuff. It's somewhat connected to another question which is asked differently and that is has the prism or is the prism technology, does it have the potential to measuring other biomarkers not just inflammation? Yes it does and that's what we're working on. For example, uh I think that those pictures that I showed you of the women um that actually gave us a hint that we may go after some skin health markers too in the future. Yeah. So yeah uh but it's we have to be a bit careful uh on what we can study, not disease marker and that varies you know from market.
I think uh how frequently should we be measuring?
I think generally every week is good, but here's where human nature kicks in, right? If I look at it and I want you remember that three elements I put up, retention. Retention is very much related to an individual uh committed to sort of uh taking the product.
And we also have I think many of the leaders they would have might understand it. We also have a very strong uh what should you say uh evidence to suggest that subscription is what drives your business as well.
Do they know subscription?
Absolutely. I think so. Absolutely. Right. So when you think about subscription, what is it? It's about recurring uh purchase of the product and recurring use or consumption of the product. One of the things and back to human nature in order to help and stimulate and maintain that recurring product consumption is to develop a habit. You don't think about brushing your teeth in the morning because it has become I don't think you think about your dental health. You think because it has become a daily ritual and I'm hoping by measuring yourself with the prism you actually create a daily nutritional ritual for that person and will remind them or her to take a supplement. So yes, so I think you know at the very beginning it's almost like you should be measuring yourself almost every day.
Okay, as long as within plus or minus 10% that's what you should expect right so by measuring every day you are actually trying to see a trend that's what most physicians do anyway. They're looking at a trend of your biomarkers. So let's assume that they are still within the plus or minus. So that means it's a steady trend. Yeah. So and then it will start scaling up or it's escalating when you take a supplement like those four or five that I showed. Yeah. So then they start so your trend is now going up. That's good. Um, that's a balance because some folks for some reason can never accept if they score let's say 400, if they go down to 370, they think they're going to die. But there's actually no difference there. Yeah. It's because within the margin of error, isn't it? So, so hopefully I'm hoping they will they'll appreciate that in that sense.
We got Kelly, then Katherine, then Enley. They've had their hands up a long time.
I had two people that I know are very unhealthy, chocolate biscuits, chips, bread, coffees, very high stress but score up in the 5600s. And another lady that I did was hospitalized from any nutrition so bad quite high and and you're at well sorry John.
Okay so quickly to recap um how do we explain people with seemingly horrible habits and lifestyle getting good scores on prism?
And you're absolutely sure and you're absolutely sure they're not eating any fruits and vegetables?
Did they eat chips and then again? Yeah. So, and I'm assuming that device had been properly calibrated and so on. Yeah. I'm going to take all your answers as at face value because all you guys lied. So, anyway, you do I'm going to see that. Okay. So I suspect based on what you briefly told me about their condition and so on, I suspect they probably have another substance being produced in the body that's somewhat yellow and that will contribute to an erroneous score. Yeah, I don't think they're measuring antioxidants on that one. So really, you know, that's that's really my speculation on that one.
Hey, we've got all right, Katherine. And it's hard obviously hard case by case. Um, yeah, especially with a deep dive, but that's a very interesting insight. Katherine, then Annley, then Mary.
I just want to know is the quality of the protein or the source of the protein that we use. I'm sorry, I should let John repeat that question.
Yeah. Yeah. So, a question on pricing of the protein. So, we've got a testimonial of it being amazing, but also at the same time asking why is it priced so much higher than what you would find at the supermarket.
Yeah. Yeah. Yeah. Is it quality? Because not all proteins are created equal. Yeah. So, that is because proteins are nothing but sort of almost like Lego sets. There are amino acids combined together. Yeah. In particular sequence. So the quality of the protein that we as humans would love has a particular sequence and you got to choose the right one. That's why we're using our TMI.
