Ted Sarandos30:08
Well, first of all, you know, competition is not new for Netflix. Consumers have always had an incredible amount of choices when it comes to entertainment. And we've continued to grow, as kind of what Greg said earlier, by offering enormous value to our members. And we grow against other services who are launching against us all over the world. Now, great projects are immensely competitive and they remain so. And those are the projects we want. So, we've been pleased that Bela and the content team have been able to land some of the most competitive projects recently, like Strangers with Gwyneth Paltrow attached to star, which is this great incredible New York Times best-selling book that everyone was after for the adaptation. Rabbit Rabbit with Adam Driver, which is going to be directed by Philip Barantini who directed Adolescence for us. Incredibly competitive project that we were able to land. And so, and I'd say I'm really proud of the team, but also it's not just about paying the most because relationships really matter, particularly when there's a lot of competitive choices. So, providing a great experience for creators, delivering a big audience for them. This is hard work. So, they want people to see it. Delivering a ton of buzz, which is what we do constantly in the work that we do. And we're seeing a lot of repeat business, which is an ultimate sign that we're doing our job well here. So, this week we're today actually Beef season 2 starts. And if you look at that project, the show's creator Sonny Lee, he did the first season. It was the most honored limited series of the year when it came out 2 years ago. 45 individual awards and was a massive hit for us all over the world. We just did an overall deal with Sonny, so he's going to be creating for Netflix for years. And that cast, Oscar Isaac, just starred in Frankenstein who was Golden Globe nominated for that performance. He's got another film coming out this year. And another project that we just greenlit with Oscar. So, we're thrilled about that. Carey Mulligan who's done multiple projects for Netflix including her Oscar nominated performance in Maestro. She's in Narnia coming up later this year. She was in Mudbound. She's in Dig. We love working with Carey. She's a genius. Charles Melton who was a Golden Globe nominee for May December. Incredible in the new season of Beef. Even Kaley Cuoco who was just in Wake Up Dead Man. So, like the whole cast is like Netflix family. So, I think that's a really good sign that we're doing something right. Running Point comes out next week. It's our another new hit series with Mindy Kaling who we've worked with steadily, who we love the relationship. We hope she does, too. And it's not just happening in the US, by the way. Alex Pina who created La Casa de Papel has done a bunch of multiple projects since that show and including one he's working on right now. So, if repeat business is a sign of success, I'm really excited about what we're doing. But, you know, what I also think about competition in the terms of the folks not just who we're competing for projects with or competing with our members with, but we're also a customer to most of these folks. So, you know, Running Point is produced by Warner Brothers for us. We license shows like Watson and Mayor of Kingstown for Paramount. We have a pay one deal with Sony. We have it with NBC Universal that includes DreamWorks Animation and Illumination. Our investment in those films and in co-productions and in licensing actually feeds the entire movie ecosystem around the world. So, while it's a little unusual to have, you know, to be the customer and the competitor, it's not that unusual in the entertainment business and we manage those relationships pretty well.