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Gregory Peters

Co-CEO, President & Director, Netflix

Search every verified Gregory Peters interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. During Netflix’s Q2 2026 earnings call, Peters addressed the company’s strategy regarding a potential free, ad-supported (FAST) offering. He stated that a free offering could make sense in some markets, but that the company must be thoughtful about cannibalization of paid tiers and ensure the right differentiation. He noted that having an effective scaled ads business in any candidate country is an important enabling factor, and said the company has no near-term plans to launch such an offering. Peters also reiterated that Netflix is “primarily builders not buyers” and that there is no change to the company’s capital allocation philosophy, which prioritizes organic investment and opportunistic M&A. In an interview with the French program Quotidien, Peters discussed Netflix’s partnership with TF1 and the company’s approach to content and technology. He said Netflix does not aim to replace actors with AI, describing AI tools as aids for creators to achieve technical effects that were previously impossible. He also stated that the company does not believe in virtual actors. On the topic of the company’s algorithm, Peters said Netflix does not try to create viewer taste, but instead links programming to individual users based on their viewing habits.

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