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Flavio Manzoni
Flavio Manzoni RACE
Chief Design Officer, Ferrari
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Ferrari i Segreti della Bellezza Flavio Manzoni ed Enrico Fagone "Creative Journeys" il libro Skira

📅 May 24, 2026 Audrey World News 20 MIN 20 SEGMENTS · 3 SPEAKERS
https://www.audreyworldnews.com/2026/05/ferrari-design-creative-journeys.html Il reportage esclusivo di ...

What Flavio Manzoni said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Flavio Manzoni, Ferrari's Chief Design Officer, discussed the book 'Creative Journeys' published by Skira, which documents 14 of over 70 projects by the Centro Stile since its founding in 2010. He said the book aims to popularize the design process, showing sketches and renderings, and to convey the genesis of Ferrari's design language. Manzoni argued that Ferrari's DNA is not about repeating past stylistic elements but grasping the brand's spirit and translating it into new forms, citing Le Corbusier's definition of tradition as 'the unbroken chain of all innovations.' He emphasized the importance of a multidisciplinary approach, blending humanistic and scientific culture, and praised his team, which he considers a 'school of thought.' He also highlighted the need to subvert rules while respecting brand culture, and distinguished craft (applying consolidated codes) from art (rewriting them), citing the Ferrari 125S as a precursor.

Key takeaways

  1. The book documents 14 of over 70 Centro Stile projects since 2010, aiming to popularize Ferrari's design process.
  2. Manzoni defines Ferrari's DNA as grasping the brand's spirit and translating it into new forms, not repeating past stylistic elements.
  3. He cited Le Corbusier: 'Tradition is the unbroken chain of all innovations.'
  4. Manzoni considers the Centro Stile a 'school of thought' and is most proud of building the team over 15 years.
  5. He distinguished craft (applying consolidated codes) from art (rewriting them), citing the Ferrari 125S as a precursor.

Numbers and commitments

FigureWhat it refers toTypeAt
14 projects selected for the book out of over 70 metric 2:12
2010 year Centro Stile was founded in Maranello timeline 2:12
15 years period of Manzoni's work at Ferrari and Centro Stile timeline 9:10
3, 4, or even 5 years evaluation period for decisions on a new Ferrari's form timeline 12:42

Chapters

  1. 0:00Book and exhibition overview
  2. 2:52Two levels of reading the book
  3. 6:44Ferrari's DNA and design challenges
  4. 7:37Lost spirit of innovation in design
  5. 8:31Tradition as chain of innovations
  6. 9:10Building the Centro Stile team
  7. 10:07Centro Stile as school of thought
  8. 11:09Form follows function and performance
  9. 11:58Creativity and subverting rules
  10. 13:22Craft versus art in design
Unknown 0:55 ↗
Flavio Manzoni, the protagonist of the book, who founded the Centro Stile in 2010, creating extraordinary things that you see above. He will also tell you about it, along with Enrico Fagone, who follows Flavio and Ferrari as a consultant, especially regarding design, and who is a bit of the architect of the book, which, as we will see, is not just a catalog of an exhibition but tells a lot.
This is a book that comes to the conclusion of a design path that is also exhibition-related, but also editorial. We must say that today, making a book is no longer simple; it's almost an act of courage. Books, like words, remain. Rita, I would ask you to tell us about the architecture, the construction of this book, what makes it important both in terms of remembering the exhibition, but also, I believe, in presenting Ferrari.

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Cite this transcript

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APA

Manzoni, F. (2026, May 24). Ferrari i Segreti della Bellezza Flavio Manzoni ed Enrico Fagone "Creative Journeys" il libro Skira [Interview transcript]. Audrey World News. CEOInterviews.AI. https://ceointerviews.ai/interview/947095/

MLA

Flavio Manzoni. "Ferrari i Segreti della Bellezza Flavio Manzoni ed Enrico Fagone "Creative Journeys" il libro Skira." Audrey World News, 24 May. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/947095/.

BibTeX 
@misc{manzoni2026_947095,
  author       = {Flavio Manzoni},
  title        = {Ferrari i Segreti della Bellezza Flavio Manzoni ed Enrico Fagone  "Creative Journeys" il libro Skira},
  howpublished = {Interview transcript, Audrey World News. CEOInterviews.AI},
  year         = {2026},
  month        = {may},
  url          = {https://ceointerviews.ai/interview/947095/},
  note         = {Speaker-attributed transcript with timestamps}
}