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Flavio Manzoni

Chief Design Officer, Ferrari

Search every verified Flavio Manzoni interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Flavio Manzoni, Chief Design Officer at Ferrari, appeared at Casa Ferrari during Pebble Beach Car Week in August 2026, where he discussed the brand's heritage and design philosophy. He described Ferrari's one-off models as unique pieces created through a collaborative process with individual clients, who are invited to the design center to share their visions. He also emphasized that historical Ferrari masterpieces were considered innovative in their time, with designers pushing boundaries rather than reproducing past elements. In a separate podcast interview in August 2026, Manzoni discussed his role in designing the last 63 Ferraris, including models such as the Purosangue, LaFerrari, and Monza SP1 and SP2. He stated that artificial intelligence cannot design or innovate, as it only combines existing elements, and argued that imagination is essential for invention. He defined creativity as requiring "the courage to let go of certainties" and avoiding repetition of past signs. During a July 2026 conference on design, industry, and geopolitics, Manzoni spoke about the early challenges of establishing Ferrari's in-house design department, describing the initial years as difficult and competition-driven. He also said he views the blend of engineering and beauty in automobiles as stimulating rather than restrictive, calling it a union of art and science.

Recent appearances

Notable quotes

“AI does not design. AI can only combine elements from existing products. So there is no innovation. There is a different combination. But to invent, you don't need AI. You need your imagination. Imagination is the ability to picture what does not exist yet. And AI does not work like that.”

“We live in a very different era where a strong nostalgic tendency is dominant, and that is not good for creatives — designers must have the courage to invent the future rather than repeatedly look to the past.”

“I have created a small team dedicated to AI; the question is how we can use AI to increase the level of innovation and creativity, because using it blindly often just fuses elements already done in the past and doesn't represent anything new.”

Other executives at Ferrari

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