About Craig Federighi
At Apple’s WWDC 2026 keynote on June 8, Craig Federighi introduced Siri AI, a major update to the company’s voice assistant powered by Apple Intelligence. He stated that “AI is incredibly powerful technology with the potential to shape society in profound ways” but criticized some companies for “pursuing AI, for the sake of AI, without clear regard for the people” it is meant to serve. Federighi said Apple’s approach centers AI “around you and your needs,” integrating it into everyday products and designing it “with privacy at every step.” He added that while many AI providers “talk about privacy,” most retain personal interactions by default, whereas Apple believes “privacy in AI is non-negotiable.”
Federighi also announced that Siri AI would not be initially available in the European Union on iOS and iPadOS, stating the company is “working hard to find a path forward that preserves our users’ privacy and security.” He noted that in China, the features would not be available while Apple works “through regulatory requirements.” The update includes customizable Siri voices, improved dictation accuracy, and more conversational capabilities, extending to CarPlay and AirPods.
Source: AI-verified profile updated from Craig Federighi's recent appearances.
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Transcript (24 segments)
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Interviewer0:18
Greg, thank you so much for being here. I know we have limited time, so let's make it count.
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Craig Federighi0:23
Let's do it.
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Interviewer0:24
A lot of exciting features are coming to iOS 26, but I'm sure there must be one that makes you feel proud of launching.
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Craig Federighi0:31
There are many, but if I have to pick one, it has to be the new design, right? The new design. What a tremendous project. It is the kind of thing that really only comes along once a decade. And this is the first time we've done it across all our platforms. It's taken, if you think about the different place that the iPhone started in versus the long history of the Mac and how we've slowly moved them into a place where we could take this step and really harmonize a single design language that brings the whole family together. It was a massive undertaking. I really love what we've achieved and so that's one of my personal favorites too.
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Interviewer1:14
Yeah, it's been a decade. We needed that. We really needed that. It feels great. Everyone's jumping on AI like it's the answer to everything, but Apple's being more careful, taking more time. Is there a particular reason as to why?
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Craig Federighi1:27
Oh, yeah. Well, okay. AI is tremendously exciting. It's a major transformative event. It's one that's going to take, like the internet, like mobility, it's going to play out over many, many years. At Apple, we ultimately focus on taking these kinds of major technologies and finding the way to make them natural, accessible to everyone. And that does take careful consideration and hard work. And we also, our vision of AI is not exclusively about a chatbot interface. It's about putting intelligence where it is in your experience that you need it in the moment you need it. That you can be looking at something on your device and just with a click, have it searching, asking questions. These are the kind of things that can really become part of your flow in your everyday life. So we're continuing on that path.
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Interviewer2:22
There's something else. This has been on my wish list for so long. There's a Photos app and also an iCloud website, but no iCloud Photos app right now. If you want to have quick access to your photos and videos, you need to keep them on your iPhone. But what if there were an iCloud Photos app or quick access while keeping your iPhone with more free space? What I mean with this is you don't have to log in to iCloud on the website to be able to see the photos or videos that you don't have on your iPhone.
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Craig Federighi2:59
Right. Well, I think we might have built what you've been looking for. There is a setting which I think is on by default on iPhone which is called Optimize Storage. On your iPhone with the optimized storage, what it does is whenever your phone needs more storage because you're trying to download more things, it will offload that content. It'll keep the little thumbnails around so it feels like those photos are there, but now those photos and videos aren't actually taking space on your phone anymore. They're purely on the cloud. And so you go into the Photos app and when you tap on those photos or play that video, only then is it coming down from iCloud. And so it feels like they're all on your phone, but you're not paying the storage for having them all on your phone.
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Interviewer3:37
That's very interesting. You know, I do a lot of tips and tricks for my audience. So being able to let them know about this because this is a very frequent question that I get. Oh yeah, this is tips and tricks coming from Craig himself. So that's great. I would also like to add, is there a chance that in the future we could be adding something that it's not about thumbnails or anything? It's just an app that you can tap as if it was your Photos app, right? And you can see the full quality photos and videos.
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Craig Federighi4:07
Well, I think, I mean, we feel like we're doing something that right now gives you the best of both worlds, which is you don't have to think about another app or about manually managing storage on your phone and, you know, offloading this, deleting that, but let your iPhone do it for you automatically. You do make me think that maybe we could make it more clear in the storage management UI what's going on because people don't realize a lot.
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Interviewer4:34
Yes. And I would let my audience know how they can do it. I will take this back to the team, but they will all be watching this video so they will find out anyway. Thank you so much. I have one more thing and this is going to be very, very quick. It's a round of rapid fire questions. Are you ready?
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Craig Federighi4:50
All right. Well, we'll see. Let's go.
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Interviewer4:52
Dark mode or light mode?
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Craig Federighi4:53
Light mode.
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Interviewer4:54
For iPhone and MacBook, case or no case?
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Craig Federighi4:56
No case.
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Interviewer4:57
Favorite widget on your home screen?
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Craig Federighi5:00
Photos.
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Interviewer5:01
Now, after today, I feel like this one might be real pretty soon, but iPad with Mac OS. Dream or nightmare?
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Craig Federighi5:09
No, no, no, not nightmare. How can Mac OS be a nightmare in any context? But not the right direction. iPad's going to be iPad.
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Interviewer5:17
Hair gel spray or mousse?
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Craig Federighi5:19
None.
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Interviewer5:20
None. Oh, that's natural. This is personal goals right here. Look, I'm trying my best. Okay, so that was awesome. Once again, thank you so much.
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Craig Federighi5:29
Thank you. It's been great.