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Ripple's Mission To Revolutionise Payments with Brad Garlinghouse $XRP

📅 Dec 19, 2024 eToro 40 MIN 21240 VIEWS 46 SEGMENTS · 3 SPEAKERS
In this episode of Conversations with Leaders, host Sam North engages with Brad Garlinghouse, CEO of Ripple, and Yoni Assia, CEO of eToro, to discuss the transformative potential of cryptocurrency and blockchain technology. They delve into Ripple's mission, the significance of XRP, the impact of regulatory changes, and the future of digital assets. The conversation highlights the importance of stablecoins, the evolving market sentiment, and the challenges of leading in a dynamic industry. Both leaders emphasize the need for long-term vision and the role of institutional adoption in shaping the...

Questions asked in this interview

12
  1. 0:46Brad, first of all, how are you?
  2. 1:51Yoni, as well, how are you doing?
  3. 3:55How did the XRP Ledger come about and how is XRP used as well?
  4. 6:04I mean, just a quick question—does that confusion that some people have, does it annoy you, or is it like, 'Well, this is a chance to educate,' or is it just one of those things?
  5. 8:40How do you view these filings?
  6. 11:16And Yoni, just listening to Brad talk about that, how do you feel about the sort of general sentiment in the market when it comes to crypto, and especially since weeks ago, five weeks ago, since that US election?
  7. 17:25How are these listings, do you think, helpful to Ripple's proprietary products, and what impact do you think they have on the broader crypto ecosystem?
  8. 23:03What are the key lessons you've learned along the way while leading a company in such a dynamic industry?
  9. 25:18But it's not always the case, is it?
  10. 29:42How does this sort of shape Ripple's future strategy and using XRP in its products?
  11. 32:27How often are you getting your phone out throughout the day and checking the price of XRP, or you're not like that?
  12. 36:59You know, I think I've seen this since the dot-com bubble, right?
Brad Garlinghouse 0:00 ↗
I think the thing to always remind entrepreneurs is when you're successful, the highs are higher; when you're feeling not successful, the lows are lower. Many of the leaders you probably on here have told you it's not always all glorious and fun. Some of the battles are public and well known. The United States SEC sued Ripple, they sued me, they sued Chris Larson, and that's not fun. But being committed to a point of view about where the world's going and having the wherewithal to kind of stand up to that was a very public example of the plight of being a CEO.
Sam North 0:46 ↗
Hello everyone and welcome to a very special episode of Conversations with Leaders, where we dive into the ideas and strategies that are shaping the future of finance and technology. I'm your host Sam North, and today we have an extraordinary episode for you all. Joining me are two visionary leaders at the forefront of the crypto and financial revolution: Brad Garlinghouse, CEO of Ripple, and Yoni Assia, CEO of eToro. In this episode, we'll explore Ripple's journey, the groundbreaking potential of XRP, and the partnerships that are redefining how we think about global payments. Brad, first of all, how are you?
Brad Garlinghouse 1:33 ↗
I'm great. It's good to be here. Thank you for inviting me. And for us, I'm sure one of the things we'll talk about, but an exciting day—we finally are going live with our stablecoin tomorrow, RLUSD. So a lot of excitement inside the Ripple building, as you might guess, but happy to be spending time with you guys as well.
Sam North 1:51 ↗
Yeah, I saw that just before we came on, so we can talk about that in a bit. But congratulations on that. Yoni, as well, how are you doing?
Yoni Assia 1:57 ↗
Perfect, perfect, and happy for this perfect timing with the launch of the XRP USD stablecoin. Yeah, the timing could really be better for this podcast and this webinar. So let's get stuck in. Brad, first question will come to you. Tell us a little bit about Ripple. What use cases is the company focused on through its enterprise products at the moment?
Brad Garlinghouse 2:23 ↗
I mean, Ripple—I joined Ripple in 2015, and almost from the beginning, in the earliest times that I remember first meeting Yoni, Ripple has been focused on serving that infrastructure layer around particularly cross-border payments. Obviously, there's a lot of opportunity for crypto in the payments industry at large. When Ripple kind of looked at this and we looked at the unique attributes of XRP, kind of the digital asset native to our tech stack, we felt like cross-border payments is an area where there's a ton of friction, a ton of cost. I think eToro knows this well given their very global business, and I imagine both of you, Sam, you've dealt with this personally in some way. The antiquated system generally referred to is a SWIFT wire transfer. It was designed 50 years ago. It tends to be rather slow, expensive, and error-prone. So we started focusing on that, and from there have really expanded into other aspects of that infrastructure layer. We acquired a custody company that now is the business we have around Ripple Custody, and it's really serving the same set of customers—financial institutions and banks—and enabling them to safely and effectively custody crypto, not just XRP but beyond that as well. And then finally, of course, the stablecoin business, which we announced our intent to launch months ago, but finally are coming live here in the next 24 hours.
Sam North 3:55 ↗
Yeah, I mean, that's just great news and congratulations again on that. Can you also explain the difference between Ripple and XRP, the XRP Ledger? There's often a little bit of confusion around that from some people. How did the XRP Ledger come about and how is XRP used as well?
Brad Garlinghouse 4:11 ↗
Yeah, I'm glad you asked this because I'm always amazed as I travel the world how there is still confusion out there. People will say to me, 'I invested in Ripple,' and I'm like, 'No, you probably invested in XRP.' So Ripple is in many ways kind of a quintessential Silicon Valley tech company. We raised a seed round of capital way back in 2012, a Series A investment in 2014, and then a Series B in 2016. We have always, since those early days, kind of focused on—our customers are going to be enterprises, financial institutions—and we use XRP in part because we own a lot of XRP. XRP is an open-source digital asset, not dissimilar to Bitcoin or ETH. It's on hundreds of exchanges around the world. It uses a different mechanism for validating transactions where instead of proof of work or proof of stake, it uses something called a consensus mechanism, which allows it to be very scalable in terms of speed of transaction, cost of transaction, and just overall scalability. So we felt like it worked well for cross-border payments. So there's Ripple, the company; there's XRP, the digital asset; then there's XRP Ledger, XRPL. The reason why we kind of call that out sometimes is Ripple is one important participant in the XRPL ecosystem, developer of XRPL-related technologies, but there are obviously a whole bunch of others, as you would expect in an open-source community. We're seeing other participants do some really interesting stuff that sometimes we're involved in, sometimes we're not involved in. So it's important for people to kind of understand the separation and distinction between those for sure.
Sam North 6:04 ↗
I mean, just a quick question—does that confusion that some people have, does it annoy you, or is it like, 'Well, this is a chance to educate,' or is it just one of those things?
Brad Garlinghouse 6:13 ↗
Probably all three, depending. I mean, it annoys me when it's someone who I kind of feel like knows the difference or should know the difference, and I feel like they're just contributing to the confusion. It's also like, I get it. In the evolution of crypto, until probably 2019, I think CoinMarketCap, they would put Ripple's next to XRP. So it's kind of you're rooting out the original patient who is spreading the virus from the earliest days and correcting that. And look, we still find exchanges around the world that mischaracterize what is XRP. The good news is I think people want to find those, you make those corrections and make it more clear to everybody—developers, speculators, investors, the whole gamut.
Yoni Assia 7:12 ↗
Yeah, I mean, XRP's been on eToro since, what is it, 2017? I mean, it's been a very heavily invested-in asset. It's been an amazing journey seeing XRP on the platform since I think it was June 2017, launching at 20 cents a dollar, seeing it at the first crypto rally, the second crypto rally, now the third crypto rally—actually the fourth, but the first one was only Bitcoin. And I think we're one of the largest brokers offering XRP from an early stage. We have hundreds of thousands of customers who have owned XRP for a while, invested early on, and are very big believers in XRP. There's no doubt that the challenge of a remittance, of cross-border payments, is a significant challenge that I think is very clear to people within the blockchain industry and the crypto industry. It's sort of very clear that it's an inevitable future for the future to be supported by new technologies that support real-time payments. And it's super exciting now to see how both the price of XRP, also the enthusiasm across the XRP community and the entire crypto community, has come sort of full circle to another great super cycle.
Sam North 8:40 ↗
For those hundreds of thousands of investors that are on eToro that are watching this on YouTube now, let us know in the comments how you're all thinking. Brad, there's been an influx of XRP ETF filings both in and out of the US. How do you view all of this? How do you view these filings?
Brad Garlinghouse 8:56 ↗
Well, I think part of the transition from maybe more speculative retail into more institutional adoption and participation is the ETF step. Certainly, the Bitcoin ETF getting approved—the SEC was dragged kicking and screaming a little bit towards that outcome—but getting the Bitcoin ETF, I think, was a monumental event in terms of expanding the ability for others to participate, particularly institutional investors. To me, I think I said then publicly that people would ask me, 'Is there going to be an XRP ETF?' and I just like, look, it's inevitable that there will be an XRP ETF. And now I think there—I actually don't even know—I think there's four or five different filings here in the US. I know at least one in Europe. And I think it's great. I think it's again not surprising. I certainly hope that we'll see some of those approved soon and we'll see them trading so others can participate in the ecosystem that otherwise might not be able to because they don't want to custody crypto themselves or other reasons that may exist. But I'm excited for sure, and I think it's a great sign not just for XRP but for crypto broadly. I will say, and I think many people know this, but the best-performing ETF in the history of the United States was the Bitcoin ETF in terms of how quickly it hit 10 billion in assets. Which I think again, for those that think that, oh, crypto, there's not that many people, it's not that interesting, institutions will never do it—every time the naysayers are proven wrong. And I think as Yoni and I both kind of seen some of these cycles come and go, I think this cycle has a lot of momentum, a lot of breadth globally. It's not just retail, and I think we'll continue to see this cycle continue in a positive way. I frankly think people have underestimated how important having the United States SEC go from an active antagonist and a lot of headwinds on the market to really tailwinds as a very important US regulator. I think we still have a lot of room to run on that.
Sam North 11:16 ↗
Yeah, I mean, it's an exciting time. And Yoni, just listening to Brad talk about that, how do you feel about the sort of general sentiment in the market when it comes to crypto, and especially since weeks ago, five weeks ago, since that US election?
Yoni Assia 11:32 ↗
There's no doubt that we are in a bull crypto market. There is no doubt. We see enthusiasm coming back to the markets, from Bitcoin crossing 100,000 to altcoin season and XRP, I think, at almost $2.50. So no doubt we're in a bull market, and we hope every bull market since 2013, 2017, 2021, now coming into 2025, we've seen sort of longer bull markets, a bit more stable, still extremely volatile but a bit more stable. But it's super interesting. And I have to say, following on Brad, I was one of the people that were a bit skeptical about the impact of ETFs coming from sort of a more hardcore Bitcoin point of view that people should be like, 'Your own keys, your coins,' and self-custody. And eventually seeing the fact that actually this institutional demand—it's following retail. So this is a market led by retail investors, and then institutional demand, what it does is it institutionalizes actually sort of the supply and demand in the market. And a lot of that is sort of led by eventually US regulations, the ETFs, the BlackRocks and Fidelities, WisdomTrees, VanEcks coming to the market. And it's actually interesting to see how much that institutionalization supports the crypto markets because eventually it supports the price and it supports sort of these early retail investors who invested in crypto assets. So it's actually those institutions now supporting the market, and it's for the benefit of the market. So I was one of those who were a bit skeptical about how important that influence is, and I'm actually happy to say I was wrong and that actually is very much supporting the market.
Brad Garlinghouse 13:32 ↗
Yeah, and if I may just jump in, I agree with Yoni. I will add to that. I think one of the things that I remain very bullish and excited about for the next chapter—I agree that the breadth of the bull cycle here, the length often changes, evolves. Mass adoption comes from when users don't have to think about how it works, what the backend infrastructure looks like. If you compare the cycle of the adoption of the internet—some people say, oh, the internet kind of was born in the late 90s. It's like, well, actually, the internet was born in the early 70s in kind of a US Department of Defense ARPANET, and then it evolved in the 90s because it became a whole lot easier to use. You went from really defense and military to the added universities, then along comes HTML and HTTP and SMTP, and all of a sudden it was now usable. And then you went through 20 or 30 years of growth that we're seeing and experiencing today. The internet as we know it—I think we're still in the 70s and 80s of blockchain and crypto. It's still kind of hard to use often. We've all probably sent crypto to somebody else and you send a small transaction to make sure it goes through and you're like, 'Okay, did you get that?' There's a whole bunch of things that I think will get easier. And by not—I want to say hiding the backend—it's just if we want mass adoption, we need to make it easier across the board. And that's when the utility and the opportunity keeps growing. And I think we still underestimate how big this could be in the next decade or so.
Yoni Assia 15:22 ↗
And for XRP, this is even more important than potentially for Bitcoin. And would love, Brad, for you to talk a bit about the strategy with banks, right? Because the strategy or my view of XRP was always this is creating sort of a blockchain for banks to onboard the existing financial institutions into an infrastructure that's efficient as blockchain but enables them to sort of transfer assets between their customers, all of the fiat assets or other assets on a blockchain. So from that point of view, regulation and institutionalization is even more important.
Brad Garlinghouse 16:03 ↗
Yeah, I think there's no doubt Ripple has always viewed ourselves to some degree, and consistent with what Yoni described, as kind of a bridge between traditional finance and decentralized finance. Said another way, it's like, okay, here's the legacy infrastructure, with a new infrastructure, there needs in our judgment to be bridges between those. Some in crypto I think early on were really much, 'Hey, there's going to be a separate, distinct, and it's going to be independent, and that one's going to win over time.' It's like, you're going to have a blended infrastructure for I think a very long time. And Ripple's really tried to enable that, as Yoni described, in working with financial institutions, enabling them to use these technologies. But really, if you go back in time, the XRPL, the XRP Ledger, was all about tokenizing and enabling the transfer of any type of assets. It really—it was the first decentralized exchange, DEX, that was available. And we find ourselves, I think, in a really—and part of the excitement about what's going on in XRP right now is without the headwinds of the SEC, some of those tools and capabilities that have always been there are now unlocked in a way that we don't have the headwinds of the SEC fighting with us about it. And I think particularly around some of the tokenization of other assets and leverage of a DEX, it really plays into where the world is today and where the world's heading.
Sam North 17:25 ↗
I'll tell you what, listening to you two there, and you two will know obviously a lot more than I do, it feels early just for crypto. It still feels so early. It really does. Brad, XRP is obviously listed on eToro and other players similar. How are these listings, do you think, helpful to Ripple's proprietary products, and what impact do you think they have on the broader crypto ecosystem?
Brad Garlinghouse 17:53 ↗
Well, look, one of the things we do think a lot about is we want to be the most effective and impactful participant in the XRP ecosystem. We are one very large player in the ecosystem, but one measure of that is how much liquidity is there, because the more liquidity there is on more exchanges, the more useful the overall XRP ecosystem is for every individual participant. So certainly eToro—and again, I've known Yoni for a bunch of years—and their support of and advocacy around XRP has been important for sure. We're fortunate, I think XRP is listed on around 600 or 700 exchanges around the world now. And we work within our products, as your question's about, we work with some exchanges around the world to actually enable the enterprise onboarding, offboarding, and kind of what some people call the last mile—the ability to intersect with that traditional financial infrastructure remains important. And certainly the eToros of the world driving liquidity and frankly just helping educate—events like this, helping educate people who are interested in the ecosystem about what's going on—I think is very valuable. We need more kind of top-tier exchanges like eToro out there.
Sam North 19:08 ↗
Yeah, I completely agree. Yoni, just following on from that, I mean, a lot of my friends, they call me Statman Sam because I love stats. And as we mentioned earlier, we've got hundreds of thousands of users that currently hold XRP, and we were one of the first platforms to list it. I mean, that's the job of eToro, right?
Yoni Assia 19:32 ↗
Sure. I mean, we're always excited about opening new investment opportunities for our clients. We're big believers in the markets in general, crypto specifically, and definitely all of the sort of first movers within the crypto industry. I think one thing that's very interesting is that in companies like eToro, which come from sort of a fintech background, I always say for me, seeing the global financial crisis and seeing sort of the euro-dollar swap working and sort of the banks pull the plugs from the entire industry, and then therefore the importance of blockchain technologies, have inspired a lot of people that are early days into crypto. And I think a big part of this, as Brad said, there's 600 exchanges because we support XRP and eventually have our customers trade XRP, means we use the technology to some extent that eventually will enable us to connect to these 600 exchanges or some of them as we think about the rails sort of building. So I think it's interesting that those new commodities, whether it's Bitcoin or Ethereum or XRP, and trading those commodities eventually sort of establish a new market, a new infrastructure for people to use those commodities on day-to-day. Use them, and that day-to-day use is really the opportunity and potential of the market.
Sam North 21:00 ↗
Yeah, for sure. Brad, let's talk about the stablecoin again. Congratulations on all of that. Are you going to be using that in your own products? How will it compare with XRP?

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APA

Garlinghouse, B. (2024, December 19). Ripple's Mission To Revolutionise Payments with Brad Garlinghouse $XRP [Interview transcript]. eToro. CEOInterviews.AI. https://ceointerviews.ai/interview/949686/

MLA

Brad Garlinghouse. "Ripple's Mission To Revolutionise Payments with Brad Garlinghouse $XRP." eToro, 19 Dec. 2024. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/949686/.

BibTeX
@misc{garlinghouse2024_949686,
  author       = {Brad Garlinghouse},
  title        = {Ripple's Mission To Revolutionise Payments with Brad Garlinghouse $XRP},
  howpublished = {Interview transcript, eToro. CEOInterviews.AI},
  year         = {2024},
  month        = {dec},
  url          = {https://ceointerviews.ai/interview/949686/},
  note         = {Speaker-attributed transcript with timestamps}
}