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Robert Murphy
Co-Founder, Chief Technology Officer & Director, Snap

Snap Partner Summit 2020

🎥 Jun 11, 2020 📺 Snapchat ⏱ 51m 👁 153457 views
Unveiling our latest products and collaborations, while celebrating the Snapchat community together with you. Watch more from Snap Partner Summit 2020 at    • Snap Partner Summit 2020 | Snapchat  
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About Robert Murphy

At the 2025 AWE conference, Murphy announced that Snap will launch new Spectacles next year, describing them as "even more lightweight, wearable, and intuitive." He stated that the Spectacles browser will support Web XR in fall 2025, and that the company released new AI platform integrations and tools. Murphy invited developers to join the Spectacles developer program and promoted the upcoming Lensfest event. He also demonstrated an early version of Snap's real-time on-device image diffusion model, saying it is "small enough to run on a smartphone" and that Snapchatters will see lenses using it in the coming months. Murphy announced the launch of Lens Studio 5.0, which he described as a major update rebuilt from the ground up with faster project loading and plugin support. In earlier appearances, Murphy discussed Snap's approach to augmented reality, stating that the company does not use the term "metaverse" internally, calling it "pretty ambiguous." He described AR as "extremely lightweight" and "very accessible" compared to VR, which he called "a very heavy experience." Murphy noted that over 300 million people engage with AR daily on Snapchat and highlighted partnerships through Camera Kit with companies including Disney and Samsung. In a 2014 interview, Murphy credited Google Cloud Platform for allowing Snapchat to focus on product development rather than infrastructure maintenance, saying the platform "scaled tremendously well" and that its feature set grew "almost perfectly in sync" with Snapchat's needs.

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Transcript (22 segments)
✨ AI-enhanced transcript with speaker attribution
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Narrator0:01
In out of the way places of the heart, where your thoughts never think to wander. This beginning has been quietly forming. Waiting until you were ready to emerge. For a long time, it has watched your desire. Feeling the emptiness growing inside you. Noticing how you willed yourself on. Still unable to leave what you had outgrown. It watched you play with the seduction of safety and the gray promises that sameness whispered. Heard the waves of turmoil rise and relent. Wondered, would you always live like this? Then the delight when your courage kindled and out you stepped onto new ground. Your eyes young again with energy and dream. A path of plentitude opening before you. Though your destination is not yet clear, you can trust the promise of this opening. Unfurl yourself into the grace of beginning that is at one with your life's desire. Awaken your spirit to adventure. Hold nothing back. Learn to find ease in risk. Soon you will be home in a new rhythm. For your soul senses the world that awaits you.
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Evan Spiegel2:21
Welcome everyone to the Snap Partner Summit. We find ourselves together in a new world still yet to be defined. And amidst the many challenges we face, including the global pandemic and the scourge of racial violence and injustice, we all share a desire to uplift our global community through the love we have for one another. Thank you all for being together with us today. Even though we can't be here in person, we wanted to celebrate our partners and all of the amazing work you have been doing. We've got a lot of fun stuff to share with you today, including a few surprises. Before we get started, we wanted to share a bit more about how our community is using Snapchat during this time. So, we asked Snapchatters if they'd be willing to talk about their experience.
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Snapchatter3:17
It's day number 3,462 in quarantine. We are having a really hard time. Quarantine without Silvia. Morning. I can't even imagine it. My little sister, she's an ICU nurse. I'm on my own and I can't visit my loved ones. I'm making our favorite dish. I also think that if I didn't have it, I wouldn't be so positive. But like, I'm feeling moody today, so let's dance. I'm always working on wasting my time. All of a sudden, that's just... When I heard the news that another black person was killed unjustly by law enforcement, I felt a wave of emotions. I felt hurt, shocked, numb, angry. Because I could be next. That could have been my father, that could have been my friend. We are tired. We're tired. Systematic racism is a virus in itself. There are a lot of people out here risking their lives on the front lines, protesting, advocating for change. Me and Trell, when I was out protesting, he was making sure I was safe. As a black person, as a young person, it is my job to demand justice. I have hope that our world won't be like this forever. We are the generation that use our voices and we are very proud of our voices. These are our lives we are protesting for. Let's keep making noise because we're making a change.
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Evan Spiegel4:58
We've been so impressed by the way our partners have supported the Snapchat community. Working hard to create timely, accurate content. Providing resources for those who need help. And finding innovative ways to entertain people. It's clear how deeply you all care about making a difference. And we are so grateful to partner with all of you. We know this is a difficult and uncertain time. So we've rolled out new products and features to support the well-being of Snapchatters. We want to make a positive difference. Close friendships are the first line of defense during times of stress, anxiety, and depression. So Snapchat has an important role to play. We launched Here For You, a feature that provides expert resources when Snapchatters search topics related to their emotional and physical well-being. Our initial partners include organizations like Crisis Text Line, Active Minds, The Samaritans, Young Minds, and the National Network to End Domestic Violence. We also introduced our first Snap Original focused on mental health. Over 12 million Snapchatters watched Mind Yourself, which offered an honest look at 10 young people and their journey with mental health. Today, we're announcing a new partnership with Headspace, the global leader in meditation and well-being. Soon, directly in Snapchat, Headspace will offer meditations and tools that help Snapchatters check in with their friends and family and stay healthy. And none of this would be possible without your partnership. The Snapchat community is bigger now than it's ever been, over 229 million daily active users on average in the first quarter of this year, reaching over 100 million people in the US alone. And based on publicly available data, we reach more people in the US than Twitter and TikTok combined. And in Q1, we reached more 13- to 34-year-olds in the US than Facebook or Instagram. We're seeing strong growth around the world in places like the UK, France, Canada, and Australia. And we're growing even faster in markets like India, where we've seen over 120% growth in daily active users over the past year. We are so inspired to be a part of the Snapchat generation. We want to create a better future. We care deeply about health and well-being. We make the time to invest in our real friendships. And Snapchatters are 50% more likely to do community service than non-Snapchatters. So, thank you all for helping out. It's an honor to serve the Snapchat community. We've made it easier to navigate Snapchat with our new action bar. The action bar provides top-level navigation, so you can get all of your favorite things in one tap. It changes contextually based on what you're doing or watching. This makes it easier to access the Snap Map, which already reaches more than 200 million people every month. In an effort to help out local businesses, we're rolling out places on the Snap Map. Highlighting places that are popular with our community and easily allowing the places we love to let people know that they are open for business. The place listing features stories, hours, reviews, and delivery options through Postmates, DoorDash, and Uber Eats. We're also offering a new, easy-to-use interface in Ad Manager and free ad credits for local businesses to get started. Around the world, more people are beginning to venture from their homes and safely re-enter the community. In Oslo, mobility dipped during quarantine, but people were out and about by April. And in Paris, Snapchatters sheltered in place, but in recent weeks, mobility bounced back to near normal levels as restrictions were relaxed. Whether you're out and about or watching from home, the new action bar also makes it easier to access premium content on Snapchat. Time spent watching shows has more than doubled year-over-year in Q1, with more than 60 shows reaching monthly audiences of over 10 million viewers. And of course, we're continuing to evolve our Stories product. Our community creates over 4 billion snaps every day and contributes over 3 million snaps per day to our story to share their perspective with the broader community. We're rolling out topic stickers to help people build communities around things that they love. Submit your snap to a community topic and use topic pages to explore snaps based on what you care about most. We've also made it easier for Snap Stars to build relationships with their community using story replies. Story replies allow subscribers to send private messages and have conversations with the Snap Stars they follow. We filter for bullying, hate speech, and other unwanted content so that Snap Stars feel the love from their fans without nasty surprises. Of course, none of this would be possible without the creativity of our community. And it all starts in our camera. To share more about our augmented reality platform, I'd like to introduce my dear friend and Snap co-founder, Bobby Murphy.
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Robert Murphy10:49
Thanks, Evan. Cameras are powerful tools capable of far more than documenting special moments. They're becoming faster and smarter, unlocking new ways to retrieve information and display content. And through augmented reality, cameras give us a way to render digital experiences in the most natural way possible, directly onto the world. Today on Snapchat, augmented reality isn't just an experiment. Over 170 million Snapchatters engage with AR daily, nearly 30 times every day. The most innovative companies, creators, and developers are building augmented reality experiences for the Snapchat community that stretch our imagination. And in the process, they're shaping how we experience the world around us. Let's take a look at what you've created over the past year. Snapchatters can find these and thousands more in Lens Explorer, our library of community and Snap made lenses. Now, check out our new category of music lenses, so you can always find the perfect song to express yourself and send to friends in a Snap. We are in awe of the augmented reality experiences you've created for Snapchat. And they all start with Lens Studio. Nearly 3 years ago, we took the same powerful tool that our design team uses to make AR lenses for hundreds of millions of Snapchatters and made it available for anyone in the world to use. Today, there are tens of thousands of creators using Lens Studio, and they've made over 1 million lenses. Snapchatters are engaging with lenses made by our community more than ever before, with top-performing community lenses reaching billions of views on Snapchat. Over the past year, we introduced new capabilities to help you take your creations even further. We launched 25 new landmarks around the world and released 11 new templates, including 3D face mesh and skeletal tracking. We launched Material Editor, a powerful visual programming tool for making completely custom 3D effects. Creators have already made some unbelievable new experiences like this liquid metal mask. We've also brought the power of Lens Studio to Spectacles, seamlessly integrating our software and hardware for the first time. From California creator Clay Weishar to London's Clara Bacou, artists, filmmakers, and storytellers are starting to design and share special lenses that enhance the 3D content captured with Spectacles. This year we're giving creators access to even more advanced capabilities. There are so many pioneering scientists, engineers, and computer vision experts out in the world who are using machine learning to enable cameras to do amazing new things. We want to help our broader creator community join in the fun. Starting today, you can bring your own machine learning models directly into Lens Studio to power your lenses. We call it Snap ML and we can't wait to see what you'll create. Take a look.
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Ola14:27
Hi, I'm Ola, an interactive engineer at Snap. My team takes the tools we use to build lenses and makes them publicly available in Lens Studio. Today, our team uses machine learning to transform the world around us, powering some of Snapchat and Lens Studio's most important building blocks. And now, we're letting you expand what's possible. Introducing Snap ML. For the first time, you can bring your own convolutional neural networks to Lens Studio, enabling anyone from artists to developers to brands to build and share AR experiences powered by machine learning with millions of Snapchatters globally. Partners like Prisma are using Snap ML to enable you to see the world through an entirely different lens. In partnership with Wannaby, we've created a foot tracking template powered by their ML model that allows anyone to easily create experiences like this realistic virtual shoe try-on lens. Official lens creators and ML developers like 2020CV are building lenses together using Snap ML. You can even learn a new language, adding a new dimension to immersive learning. What will you create?
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Robert Murphy15:58
Today, augmented reality is changing how we talk with our friends. But in the future, we'll use it to see the world in all new ways. Last year, we introduced Landmarkers, bringing the magic of AR to some of our favorite places. This year, we're taking it a step further by enabling shared and persistent augmented reality in much larger areas. So, you can experience AR with your friends at the same time across entire city blocks. Today, we're excited to announce local lenses. Let's check it out.
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Keyp Han16:31
Hi, Keyp Han here, computer vision engineer. My team at Snap works to help make our camera smarter so it can better understand the world around us. Last year, we introduced Landmarkers, which enabled the Snapchat camera to understand individual buildings and allowed lenses to interact with some of the world's greatest landmarks. Now, we've continued to evolve the technology to understand and augment larger areas, unlocking exciting new capabilities. Using various sources of data, 360° images, and community snaps, we're able to build up a digital representation of the physical world, a point cloud representing the geometry of the surfaces around us. Combining this with 3D reconstruction, machine learning, and distributed cloud compute, we're able to map whole city blocks. Meet local lenses. Now, Snapchatters can join a persistent shared AR world built right on top of the physical one. You and your friends can step into these worlds together, collaborating creatively and experiencing a whole new dimension of AR. As our team continues to build these new worlds, we hope you enjoy experiencing the power of them.
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Robert Murphy17:49
Augmented reality is even better together, and we know you'll enjoy shaping the world around you with the help of your friends. Next, I'd like to welcome Carolina Arguelles to share more on how our partners are growing their businesses with the Snapchat camera.
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Carolina Arguelles18:08
Thanks, Bobby. With over 1 million AR lenses on our platform, Snapchatters need a simple, intuitive way to find the best lens, depending on where they are and what they're doing. From finding a fun lens that perfectly expresses your mood to figuring out what song is playing, shopping a product, or even learning how to solve a math problem. Our camera is a starting point to help Snapchatters express themselves and learn about the world. Last year, we partnered with companies like Shazam, Amazon, and Photomath and brought their knowledge and experiences to Snapchatters worldwide. Thanks to a growing network of partner experiences, the Snapchat camera just keeps getting smarter. Today, we're thrilled to announce new partners bringing their expertise to our scan platform. PlantSnap developed the ability to identify 90% of all known plants and trees, with more than 600,000 types in their database. So, when you see a plant using good look great in your living room, you can use our camera to learn the name, its origin, and even how to take care of it. We're also working with dog scanner, which can identify almost 400 breeds, for when you need to know the exact breed of that irresistible pup walking by. It works on people, too. So, you can even figure out what dog you most resemble. I'm a corgi and proud. Short, stout, and very regal. They're both available today in the Snapchat camera. And there's more on the way over the coming months. When you're on a health kick, you'll be able to use nutrition scanner, powered by Yuka, to get a rating on the quality of ingredients in many packaged foods. And some of the most iconic logos in the world are scannable everywhere. Soon, you'll be able to scan Louis Vuitton's monogram and be transported to a virtual installation, which is displaying their classic trunks and latest collection. And now, everyone can get involved with scan using Lens Studio. Last year, we launched marker lenses, so you could tie your AR creations to real-world images. Now, when someone scans the image associated with your marker lens, we'll automatically surface it without requiring a code. It makes it easier for people to find what you've made when they're scanning the world around them. For example, Too Faced Cosmetics connected their virtual try-on lens featuring the Born This Way Eyeshadow Palette to their product packaging. So, now when people scan their eyeshadows, whether it's in their store or on their bathroom vanity, they're connected to step-by-step tutorials on exactly how to use the shades within their palette. You can also get involved with scan tags. If you've got a lens that puts AR creations into the sky, simply tag sky when you submit Lens Studio. Using our computer vision capabilities, anytime someone scans the sky, your lens will appear. Visual search is just one tag away. Now, Scan is a new way to point at something and ask a question about it. And while Scan today helps you learn more about what you're seeing in front of you, tomorrow, Scan will give you results based on what you're seeing, thanks to our partnership with SoundHound. Say hello to Voice Scan. When you're looking for just the right lens, just open the lens carousel and say things like, "Hey Snapchat, make my hair pink." It's the ultimate virtual makeover. Or my personal favorite, "Hey Snapchat, give me a hug." It's the fastest way to a warm and fuzzy feeling. It also works with world-facing lenses. So, anything you can imagine or anywhere you want to be transported to can happen right on your command. Try, "Hey Snapchat, take me to the moon." It's rolling out in English starting today. Next, I'll welcome Sean Mills to share more on Discover.
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Sean Mills22:25
It's wonderful to share this moment with so many of our partners. The most creative people have always embraced constraints, using them as fuel for inspiration. We saw this firsthand when our partners began making content that was truly native to mobile. Where others saw limitations, a smaller screen in a vertical frame, we found opportunities for innovation. Together, we pioneered new forms of mobile storytelling, turning Discover into a one-of-a-kind destination for hundreds of millions of Snapchatters. Now, in a moment that has brought new constraints, our partners have shown that same optimism, imagination, and ingenuity. From quickly adapting to remote production to launching new series like Will Smith's wildly creative talk show, Will From Home, which has been watched by more than 35 million Snapchatters. To partnering with creators like Alicia Keys on a show to help keep students reading outside the classroom. We aim to be the best platform partner for media companies and storytellers to develop compelling content, reach our unique community, and build strong businesses. And we're making tremendous progress. In the last year, time spent watching Discover content has grown by 35%. And in the first quarter of this year, time spent watching shows on Snapchat has doubled. This is due to the hard work and creativity of our content partners, a group that now includes 350 partners across 15 countries. And these relationships continue to grow in size and scope. Today, I'm proud to announce expanded multi-year content partnerships with Disney, ESPN, NBC, ViacomCBS, the NBA, and the NFL. These will bring new shows, up-to-the-minute highlights, and continue hugely successful franchises like SportsCenter on Snapchat, Teen Code, and E!'s The Rundown, which just celebrated its 500th episode. Our longest-standing partners continue to grow on Snapchat. First, now reaches nearly 50 million Snapchatters each month across all their channels. Newer digital-native companies are growing as well. Both Wave and Barcroft Studios, top creators of sports and lifestyle content, now reach monthly audiences of more than 45 million people. We're seeing this partner growth around the world. Outside the US, we've expanded our programming with Channel 4 in the UK, Le Figaro in France, and Rotana, who now reaches an average of 10 million Snapchatters in the Middle East each month. We're working closely with our partners to build their businesses on Snapchat. In 2019, we paid out 60% more revenue to our partners than the year before. While Discover continues to grow, our approach remains the same. We're a curated platform. We embrace editorial selectivity. We believe the best way to serve our community is by working with a select set of partners who share our passion for creating mobile content in new ways. It's these same partners that our community has relied on to provide trusted information about the ongoing pandemic. In the past 3 months, over 80 million Snapchatters have viewed special coverage from over 100 partners, including NBC News, The Guardian, and Le Monde. More than 125 million people have watched news stories on Snapchat this year alone. This surge in interest demonstrates that when something happens in the world, the first screen our community turns to is the one in their hand. And while they can go in depth with our shows and publisher stories, sometimes they just want to catch up quickly. With that in mind, earlier this year, we began to roll out Happening Now, a dedicated news product offering Snapchatters the fastest way to find out what's going on in the world up-to-the-minute at any time. We've worked with incredible partners like The Washington Post, ESPN, and BuzzFeed to turn updates on the biggest stories into single snaps, creating a new format designed for the fast and frequent way Snapchatters view news on mobile. You'll even get a personalized weather update, featuring your Bitmoji, as well as horoscopes from our partner Sanctuary. Everyday Snapchatters use our camera to capture events that happen around them. Some of the most impactful news snaps and happening now will come from the perspective of our community who are experiencing these moments first hand. Today, we're proud to announce Happening Now is available to everyone in the US, and we look forward to rolling it out to more of the world in the next year. While Happening Now is a new way for our community to stay informed, we're also inventing new ways for them to be entertained. Snap has always led the way in augmented reality, and we believe in a future where we don't just watch stories, we live them. Where our living room is the stage, and we are written into the script. In the upcoming season of our hit franchise Face Forward from our partner NBC, Snapchatters can become part of the show with their very own AR makeover that mirrors the one happening on screen. AR also heightens the action in Fake Up from Mission Control, where viewers can try on custom lenses that bring the show's illusions to life. In Move It, AR transforms the way some of the world's best dancers teach you the latest moves. With motion tracking lenses that are visually arresting and keep up with you step by step. In the next year, AR will help invite millions of Snapchatters into our shows and bring our shows into the world around them. We're excited to continue building on these innovations with our newest Snap Originals, which in just a short time have been hugely successful in creating lasting franchises, loyal fans, and showing that big things can happen on the small screen.
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Snapchatter28:47
6ix9ine story is probably one of the greatest ever told. I'm trying to show them how beautiful this world is, it's worth living in. People need to laugh. People need that kind of joy. Speak truth to power. Never back down. Keep rising. There will be people that aren't going to try to knock you down, but just get back up and be you. Let's go. Let's go. Let's go. Are you ready? Ready! This is one of my favorites. Be bold. Be beautiful. Be you.
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Sean Mills29:51
Snap Originals have now been watched by more than half of the Gen Z population in the United States. And we're just getting started. To share more about our new Snap Originals, here is Vanessa Guthrie.
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Vanessa Guthrie30:08
Made for mobile shows began with Snap Originals, giving our creative partners a whole new way to connect with our audience. And we don't need to guess what Snapchatters want to see. They tell us millions of times a day through the stories they watch and the personalities that move them. Over 22 million Snapchatters watched our new series Nikita Unfiltered, produced by Sirens Media, making it an instant hit and one of our most watched docuseries ever. And over 70% of people who completed season 1 of Dead of Night, a zombie thriller produced by Basil Les, did so within 48 hours of starting it. The era of binge-watching mobile shows is here. We're excited to announce that both Nikita Unfiltered and Dead of Night will be returning for new seasons later this year. Tens of millions of viewers watched our coverage of Conor McGregor's last UFC fight. So, we wanted to go deeper. For the second season of our documentary series Versus the World, our partners at Complex will help tell the personal story of Conor McGregor, one of the most notorious stars in sports. Listening to our audience is what fuels Snap Originals, and it's what led us to each of our four new docu-series.
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Snapchatter31:35
I ain't choose Bu RaaN, Bu RaaN chose me. Every time you tie your hand in that rope, you can possibly die. When you make freaking 80 million bucks, things change. I'm the future. I'm Tokyo Styles. I do everybody's hair. Cardi B, Kylie Jenner, Naomi Campbell. What best friends? We decided to go on a road trip and try new things. You'll catch on real quick. Either that or you'll die. Oh. Let's go.
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Vanessa Guthrie32:23
Beyond big personalities, we love to bring Snapchatters more from the worlds we know excite them. And our scripted shows do exactly that. In Frogtown, award-winning director Catherine Hardwick brings us the story of an all-female skate crew in East LA. Our latest thriller invites us into the e-sports underworld. Part gambling scheme, part coming-of-age story, Action Royale explores the extreme lengths we'll go to protect our family. And in our comedy Total Badass Wrestling, we tell the story of a very enthusiastic amateur wrestler who becomes an instant hit when a video of him jumping into the ring goes viral. The imagination of our partners continues to captivate our audience on the most important screen in their lives. In First Person, journalist Yousef Omar reimagines the documentary format by using Snapchat Spectacles to show the world through the eyes of extraordinary people creating change in remarkable ways. And as part of our commitment to Snapchatter's well-being, we've partnered with Laugh Out Loud on Coach Kev starring Kevin Hart as your mentor, coach, and best friend all rolled into one sharing positivity and wisdom on how to live your best life. Thanks to the strength and creativity of our partners, there's so much to look forward to and I can't wait to see what we'll create together next. Please welcome Ben Schwerin to share more about the way we're supporting our partners with Snapkit.
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Ben Schwerin34:02
Thanks, Vanessa. Snapkit makes it possible for developers to easily build with Snapchat bringing engaging experiences to our growing community. Our platform was founded on creativity and self-expression with a privacy-centric approach. Today, more than 800 apps have integrated with Snapkit and nearly 150 million Snapchatters are engaging with these integrations every month. Let's take a look at a few of our favorites. Login Kit is helping developers drive adoption and engagement. Hily saw a 20% uplift in sign-ups after adding a login with Snapchat button to their app. Bitmoji is bringing fun personalized avatars to platforms including Samsung's keyboard on their latest Galaxy smartphones. And Creative Kit is making it easier than ever to share content from Spotify, Reddit, and Adobe Spark directly into Snapchat. Our latest Creative Kit partner is SoundCloud. Soon, you'll be able to share your favorite tracks, albums, and playlists right to your Snaps. We're also expanding Creative Kit to include AR. New dynamic lenses allow developers to bring real-time information from their app into Snapchat lenses, making it the easiest way for any company to build AR experiences. Soon, you can share a custom lens on Snapchat to invite your friends to your virtual group hangs on Houseparty. Rally Road is an app that lets you purchase shares in the rarest automotive assets on the planet. Soon, you can share your classic car investment in a 3D model lens. Later this year, Yahoo Fantasy Sports will make it a lot more fun to keep track of your favorite teams together on Snapchat. And Nike is exploring dynamic lenses as part of an innovative new wellness app designed to power daily challenges that promote healthy habits like sending love, setting intentions, and smiling. Snap Kit products are adding value for both startups and some of the biggest companies in the world. InFilter is a UK-based photo editing app that offers their community more than 7 million unique photo and video filters. After integrating with Snap Kit, InFilter subscription sales quintupled and Snapchat shares up to 500,000 per day in the Middle East, a market where they had very little presence before. And for some, like Yolo, Snap Kit was the foundation of their product from the very beginning. Yolo is an app for asking your Snapchat friends for honest messages. Within a week of launch, Yolo became the number one app in the US App Store and is consistently ranked among the top 10 social apps. With 10 million downloads in a single month, Yolo's growth was entirely organic, driven by shares to Snapchat. Today, breaking through with a new app is tough, but last month, more than 20 apps created by our partners were in the top 100 of the iOS App Store and Google Play Store. Snap Kit is the way we share the best of Snap's technology with partners. Last year, we announced Ad Kit to make monetizing apps easy by integrating Snap Ads. We also introduced App Stories, so people could easily add snaps to their profiles in other apps. Today, we're bringing the power of the Snapchat camera to your apps. Introducing Camera Kit. We built one of the world's most powerful AR cameras, so you don't have to. With Camera Kit, any developer can leverage our 8-year investment in the Snapchat camera, bringing our AR capabilities right into their apps. Here's a look at what we're working on. On Triller, you can create your own music videos and share your lip syncing skills with the world. Camera Kit takes videos to the next level with special Snapchat lenses inspired by your favorite artists and songs. With Squad, you can hang out live with your closest friends while screen sharing your favorite apps. Soon, thanks to Camera Kit, you'll be able to add fun Snapchat lenses while you browse, chat, shop, and watch videos together. Nike will also be using Camera Kit to bring Snapchat lenses to their new wellness app, so you can create fun video responses and duets with your favorite creators. And finally, through MLB's Ballpark app, fans will be able to interact with their favorite teams and mascots in AR and celebrate home runs together. Teams will have unique lenses for their fans at the game and at home. We're thrilled that now everything you build in Lens Studio can live in our app and yours. Reach out to us to get started. Next up, here's John Imah to talk about games.
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John Imah39:22
Thanks, Ben. I'm thrilled to be here today to share the latest on Bitmoji for games and Snap games. First, let's jump into how developers can personalize the player experience with Bitmoji for games. Snapchatters know it's more fun and personal when you're playing as your own Bitmoji. And developers love that Bitmoji literally puts players in their games. With Bitmoji for games, we've built the ultimate platform avatar for gaming. On mobile, console, PC, and beyond, Bitmoji for games puts players and their friends right into the action. And soon, console game developers can use our new 3D Bitmoji avatars, leveling up the rich, vibrant look of Bitmoji for high-fidelity gaming. Let's take a look. With Bitmoji for Games, players become the stars in both new and existing games from our partners this year. To learn more, go to bitmoji.com. Now, let's talk about Snap Games. Last year, we introduced Snap Games, a new way to play games on mobile. With our platform, it's never been easier for developers to make games for real friends around the world. By putting games right in Snapchat and weaving the communication into the core game experience, we've created a place where Snapchatters feel like they're hanging out, sitting side by side, even when they're apart. And now, more than ever before, friends are seeking experiences just like this to connect in a creative way. In just 1 year, more than 100 million Snapchatters have played our games. But it's not just the number of players that excites us. It's the level at which they're using Snap Games to engage with their friends. For example, in our very own title, Bitmoji Party, where friends compete in quick 30-second mini games, an average of 20 minutes are played per player every day. Or, take Ready Chef Go from MojiWorks, where friends frantically run a restaurant kitchen together. In just 6 months, more than 25 million unique Snapchatters have played the game. And when friends join in, Snapchatters on average play twice as long as solo players. This early traction tells us that our community has a real appetite to play these games with their friends on Snapchat. We're eager to continue building on this momentum alongside these returning partners. They've demonstrated incredible creativity and adaptability while developing their first games. And we can't wait to see what they'll do with their second. We're also happy to share that we're also welcoming a select group of new partners to help us bring the best possible mobile gaming experiences to our global Snapchat community. Together, we'll be rolling out a brand new slate of Snap Games over the next few months. Let's take a closer look.
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Snapchatter43:41
Can you see? Hey. Woah. What's going on? Come on. Let's see you try to beat that. Yeah. Bro. Do do do. Are you feeling me?
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John Imah44:15
We can't wait for Snapchatters to try your new games. But it doesn't stop there. We want to give you a sneak peek at a new game made by our very own Snap Games Studios. Bitmoji Paint is a global canvas where millions of players in the Snapchat community come together simultaneously to contribute to one massive collage. Travel the globe, team up with friends, let your imagination run free. Simple scribbles, fun messages, or even giant landscapes are all possible in Bitmoji Paint. We're so excited to see what our community creates to shape the future of this new artistic world. But our players are not the only community that will benefit from the work we are doing with Bitmoji Paint. An all new infrastructure service will power this game. And we want to work with developers who can use this new tool to achieve their own creative vision. Leveraging our unique audience and platform services, we are excited to collaborate on games that are simply not possible anywhere but Snapchat. So, that's Snap Games one year in. We're just scratching the surface and we're so excited to continue working with partners to shape the way that friends play together. Now, please welcome Will Woo to introduce one small thing.
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Will Woo45:47
Hi, everyone. We're thrilled with the early success we've seen with Snap Games. Snap Games uses the power of HTML5 web technology to fundamentally change the way we play games on mobile. With Snap Games, we simply bring games to where you and your friends already are. In Snapchat, where conversations take place everyday. But this foundation we built can be used for so much more. Today, we're unveiling a brand new product built on the same core principles and technologies as Snap Games. We call them Snap Minis. Snap Minis are bite-size utilities tailor-made for friends. They're incredibly easy to develop, and they work for all Snapchatters on Android and iOS with no installation required. You can find them in chat right alongside games. We've carefully designed Minis to deeply integrate within your conversations, so coordinating with friends is faster than ever. We've partnered with some amazing developers to bring the first Minis to life. Here are a few Minis to show you what's possible. To kick things off, we decided to make a mini of our own. It's called Let's Do It, and it's the ultimate antidote to decision paralysis. So, when you and your friends need to decide what to watch, and you're between the latest psychological thriller and the oldest video saved in your camera roll, Let's Do It will help you pick your next move. Atom Tickets is reinventing the moviegoing process with their own mini, making it easier than ever for friends to plan a night at the box office. If you think about it, the traditional moviegoing process is complicated. Between watching trailers, choosing the movie, picking seats together, and then splitting the cost, we have to switch between a bunch of different apps, while also messaging back and forth. With the Atom mini, this whole process can happen right in one place. Stream the latest movie trailers and share them with friends. Choose a showtime at your favorite local theater, select the best seats together, and individually pay for tickets to see the show. Next, we have Prediction Master from Mammoth Media. With timely questions on everything from the stock market to sneaker drops, you can find out which of your friends is the true psychic. Saturn has created a mini that helps students share and compare their class schedules. So, you and your friend can find out what classes you have together. Or, find your next open time block to hang out. Finally, building on our close partnership with Headspace, we're launching a Headspace mini. Kick back with quick meditations, or check in with your friends by snapping how you feel. All of these experiences and more will live right within Snapchat, and they begin rolling out next month. We can't wait to work with more partners and see how they'll bring new minis to life for friends on Snapchat. And now, I'll hand it back over to Evan to wrap up.
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Evan Spiegel49:59
All right. Thank you all so much for joining us. There are so many exciting things for us to build together and an amazing community to serve. We are so grateful to enter this new era together with our partners in this time of remarkable change and new beginnings. We believe that the Snapchat generation will help create a world built on real friendship, shared success, positivity, and possibility, putting people, the environment, and our values first. We are all kind, smart, and creative, and we will build a brighter future together. Thank you.