Dream It, Build It: Developing Immersive AR with Snap Spectacles and Lens Studio With Bobby Murphy
Presented by Bobby Murphy from Snap, Ihor Kuzin from Snap, Raymond Kallmeyer from Verse Immersive, and Will Eastcott fromΒ ...
Co-Founder, Chief Technology Officer & Director, Snap
Search every verified Robert Murphy interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. At the 2025 AWE conference, Murphy announced that Snap will launch new Spectacles next year, describing them as "even more lightweight, wearable, and intuitive." He stated that the Spectacles browser will support Web XR in fall 2025, and that the company released new AI platform integrations and tools. Murphy invited developers to join the Spectacles developer program and promoted the upcoming Lensfest event. He also demonstrated an early version of Snap's real-time on-device image diffusion model, saying it is "small enough to run on a smartphone" and that Snapchatters will see lenses using it in the coming months. Murphy announced the launch of Lens Studio 5.0, which he described as a major update rebuilt from the ground up with faster project loading and plugin support. In earlier appearances, Murphy discussed Snap's approach to augmented reality, stating that the company does not use the term "metaverse" internally, calling it "pretty ambiguous." He described AR as "extremely lightweight" and "very accessible" compared to VR, which he called "a very heavy experience." Murphy noted that over 300 million people engage with AR daily on Snapchat and highlighted partnerships through Camera Kit with companies including Disney and Samsung. In a 2014 interview, Murphy credited Google Cloud Platform for allowing Snapchat to focus on product development rather than infrastructure maintenance, saying the platform "scaled tremendously well" and that its feature set grew "almost perfectly in sync" with Snapchat's needs.
“Yesterday, my co-founder Evan made a ton of new announcements. We're launching all new specs next year β they will be an even more lightweight, wearable, and intuitive device. We released a suite of new AI platform integrations and tools so that AI can be brought into the world through AR, and the Spectacles browser wi...”
“First, Spectacles are lightweight standalone glasses β there's no puck or tether, no straps. They're super quick to put on and take off, which makes them very easy to use and very easy for a developer to immediately test a new experience on device.”
“You interact with Spectacles with your hands β no fiddling with controllers or accessory devices. They are intuitive and natural to use right out of the box; Spectacles have a vibrant see-through display with automatic tint, which makes them a true AR device great for indoor and outdoor experiences and fantastic togeth...”
“Lens Core is our proprietary native runtime and rendering engine. It powers interactive experiences on hundreds of millions of devices across iOS, Android, and web, and it also includes many of our favorite Snap services like Bitmoji, our friends graph, generative 3D and animation.”
Presented by Bobby Murphy from Snap, Ihor Kuzin from Snap, Raymond Kallmeyer from Verse Immersive, and Will Eastcott fromΒ ...
By Bobby Murphy, Mike Boland and Paige Piskin Advancements in GenAI are unleashing endless creative possibilities in augmented reality. In this session, discover new GenAI tools at your fingertips and explore new innovations on Snapβs horizon.
Join Snap CTO Bobby Murphy for a conversation about the vision to "reinvent the camera," evolving the camera from aΒ ...
Join us at the Snap Partner Summit where weβll celebrate our partners and announce new products. https://snappartnersummit.com/ 0:00 New Growth 12:00 Welcome 20:03 Snap's Developer Platform 38:11 Snap's Creator Platform 47:54 Snap's Camera Platform 01:06:42 Snap's Next Generation Spectacles
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