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Amnon Shashua
Cofounder, OrCam Technologies

Jim Farley, Ford & Amnon Shashua, Mobileye: Deepening Strategic Collaboration

🎥 Jun 19, 2022 📺 Mobileye ⏱ 3m
Mobileye's long-standing relationship with Ford deepens into a strategic collaboration. Ford will add REM™️ mapping tech to a ...
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About Amnon Shashua

Amnon Shashua, CEO and co-founder of Mobileye, has been discussing the company’s progress in autonomous driving and the broader state of AI. In earnings calls and press conferences, he stated that Mobileye’s inventory issues are behind them and that the company is experiencing over 15% year-on-year growth in chip shipments despite a slight decline in global vehicle production. He highlighted the rollout of Mobileye’s SuperVision system in China, with 300,000 vehicles already equipped, and announced design wins with Porsche and Audi for the next-generation EyeQ6 chip, expected in 2026. Shashua described Mobileye’s strategy as a hybrid approach between Waymo’s geofenced robotaxis and Tesla’s “YOLO” method, aiming for a low-cost, scalable system that uses cameras and radar rather than lidar. He noted that the company’s Chauffeur system will offer eyes-off highway driving at 130 km/h, while the robotaxi platform, based on the ID Buzz, is being tested in Munich. In academic and public lectures, Shashua has also addressed the limitations and dangers of large language models. He described current AI as a “knowledgeable idiot” that relies on massive overfitting and lacks true reasoning, though he acknowledged that machines can sample millions of attempts to improve problem-solving. He warned that adversarial prompts can trick language models and that aligning them with human values may be fundamentally difficult. Shashua predicted that regulation may eventually limit the length of human-machine conversations to prevent dangerous outcomes. He also expressed optimism that artificial general intelligence could emerge within a decade, but cautioned that the current technology is not yet capable of reaching expert-level performance in complex domains.

Source: AI-verified profile updated from Amnon Shashua's recent appearances. Browse all interviews →

Transcript (9 segments)
✨ AI-enhanced transcript with speaker attribution
A
Amnon Shashua0:00
One of the reasons of our great success is Ford. And to help us learn more about our long-standing and now expanding relationship, I'd like to welcome Jim Farley, CEO of Ford. Jim, welcome to CES. I'm delighted you can join me on stage today, even though we are having to meet virtually.
J
Jim Farley0:19
Thank you. Such a privilege to represent all the team members at Ford. We've been working on safety technology for like a century, so we love working with Mobileye. Your technology is incredible. Your vision sensing technology is fundamental on all of our ADAS systems, especially your IQ sensing system. So congratulations on all your success.
A
Amnon Shashua0:47
Thank you, Jim. It's truly a privilege to work with you guys. Our relationship goes back more than a decade together, bringing advanced technology to millions of cars globally. It's a relationship that we are expanding. Can you give us some more color on what's new?
J
Jim Farley1:03
Well, when we first got into the ADAS systems and now into Level 2, the mapping technology was something that was a concern. And your REM mapping technology in our future versions of BlueCruise are really important for our hands-free driving solutions. A lot of applications where there are not concrete lanes, and it's really safety critical for us to have lane centering in those situations. Your technology is second to none.
A
Amnon Shashua1:36
Great. We're very excited to deploy maps across the Ford family. The maps add cloud-based enhancements that provide value to end users. So Jim, how will the Ford-Mobileye future look like?
J
Jim Farley1:49
Well, further out, I think Ford and Mobileye are working on a number of innovations. This has been a long relationship and we trust each other. But what I'm most excited about as a CEO is working on your open platform, on a whole new generation of autonomous technologies that are going to really change customers' lives, moving from safety to doing all sorts of new things inside the vehicle. And it's thanks to your technology.
A
Amnon Shashua2:17
That's right. Our new IQ6A High and the IQ Ultra, which I'll talk about tomorrow during the under-the-hood technical deep dive, gives Ford and the industry a platform for innovation that's directly tied into the IQ functionality.
J
Jim Farley2:36
The progress is great. I love how the teams are working together. Amnon, it's been great to work with you specifically and your team of technologists. You are really so broad. I mean, we just couldn't offer the systems that we do without you. We're betting on Mobileye for our future.
A
Amnon Shashua2:56
Thank you, Jim, for joining us. It's truly a privilege to work with you and your team. And great 2022 for all of us. Thank you.