Timothy Cofer on beverage preference
From Keurig Dr Pepper's CEO drinks 50 brands of coffee #DrPepper #Keurig · · Fortune Magazine
“At lunch I tend to like a CSD — a carbonated soft drink, a little bubbly.”
On , Timothy Cofer, Chief Executive Officer & Director at Keurig Dr Pepper Inc, spoke about beverage preference during Keurig Dr Pepper's CEO drinks 50 brands of coffee #DrPepper #Keurig on Fortune Magazine.
About Timothy Cofer
In a June 2025 interview with Fortune, Keurig Dr Pepper CEO Tim Cofer described his daily beverage consumption habits. Cofer stated that he begins his day between 5:30 and 6:00 a.m. with his first cup of coffee at home using a Keurig machine, and finishes a second cup by about 6:30 a.m. He said he rotates through the company's portfolio of more than 50 brands and variants of Keurig coffee and described himself as a "big coffee drinker seven days a week." Cofer also said that at lunch he typically consumes a carbonated soft drink, and that in the afternoon he increasingly reaches for an energy drink as a "pick-me-up" between 2 and 3 p.m. He characterized himself as a "big beverage consumer," similar to most Americans.