Daniel Ewoldsen on consumer behavior
From Heritage Meets Innovation: How Johnston & Murphy Stays Relevant with Danny Ewoldsen, President, J&M · · Footwear Distributors & Retailers of America—FDRA
“But if you don't move with a consumer, you're just going to be gone, you know, and if you think about like this is the longest continually operated footwear company in the United States, right? So there’s very much a long view in around these halls on this business, you know, and we want to stay relevant and we want to keep moving forward.”
On , Daniel Ewoldsen, Senior Vice President and President of Johnston & Murphy Group at GENESCO INC, spoke about consumer behavior during Heritage Meets Innovation: How Johnston & Murphy Stays Relevant with Danny Ewoldsen, President, J&M on Footwear Distributors & Retailers of America—FDRA.
About Daniel Ewoldsen
Daniel Ewoldsen, President of Johnston & Murphy, has discussed the company’s approach to balancing its 175-year heritage with ongoing evolution. He stated that the brand holds onto its core commitments to quality products and service while adapting to consumer needs, adding that “if you don't move with a consumer, you're just going to be gone.” Ewoldsen emphasized that the company focuses on growth by bringing new customers into the brand, describing it as “the most important thing that we can do.” He noted that Johnston & Murphy has diversified its product range from flip-flops to formal wear and expanded its distribution to be “channel agnostic,” aiming to reach customers wherever they shop. Ewoldsen has also spoken about his leadership philosophy and personal background. He described his unconventional path to the role, having worked as a professional guitarist before entering retail, and said he disagrees with the idea that employees must change jobs frequently to advance. He advocates for transparency and empowering employees, stating that “everybody in our organization knows that they are empowered to help a customer.” Regarding workplace flexibility, Ewoldsen said the company tries to be “pragmatic” rather than enforcing stringent rules, creating an environment where people want to be present. He characterized the Johnston & Murphy consumer as a “successful, articulate, self-made guy” who trusts the brand to help with his confidence.